Un article de Warsawvoice en anglais sur la franchise en Pologne

Actualités & Interviews / Actualités de la franchise / Un article de Warsawvoice en anglais sur la franchise en Pologne
  • Créé le : 29/05/2004
  • Modifé le : 16/10/2019

Poland has about 170 franchise systems in various segments of the retail and service sectors. Franchising is rapidly developing as small and medium-sized enterprises look for better and safer organizational forms.

According to a report by Profit System, the 170 franchise systems currently in operation in Poland comprise about 12,000 franchisees, most of them running retail outlets. Franchising not only offers self-employment, but also creates new jobs-with employment at over 100,000. From 1995-2003, about 140 franchise systems were set up. If this rapid growth continues, by the end of 2005 franchise systems may number around 400.

The data reveals a growing share of franchise systems in gross domestic product, now at 3-4 percent. Last year, total investments made by franchisees increased by 8.4 percent over the previous year to zl.3.4 billion.

The most popular chains belong to Western companies, but domestic ones dominate in number. Over 62 percent of the chains are Polish, accounting for about 75 percent of the market’s revenue. The remaining 38 percent are foreign. The domestic chains outnumbering foreign ones may be surprising as the Polish market is maturing.

An example of a Polish franchise chain is the Warsaw confectionery firm A. Blikle. Its first franchised store opened 13 years ago. Today, A. Blikle outlets are available in Lódz, Cracow, Czestochowa, Gliwice, Radom, Torun, Plock and Gdynia.

The gap between the lowest and highest amount to be invested in a franchised institution is enormous. You can start a business with just zl.2,000 at your disposal, but you may also need as much as zl.2-3 million. Gas stations are among the most expensive licenses. To open a McDonald’s restaurant, you need nearly zl.1 million. To run a Cafe Nescafé, you need zl.80,000-150,000.

For one of the popular outlets with mobile phone products and services, you need to invest about zl.50,000-80,000. The license for an outlet with the Nicole eau de toilette, depending on the range of the fragrances offered, is from zl.10,000-24,000. The cheapest licenses are for small services and retail.

Despite growing demand, franchising encounters barriers in Poland. Obviously, the basic problem is money. In addition to an initial payment, the franchisee must also pay regular charges and contribute to an advertising fund. Another problem is that banks do not have any special offers for the franchise market, even though everywhere in the world a franchise license is treated as a low-risk product.

Franchising in Poland
By Michal Jeziorski
7 April 2004

Plus de franchises
Franchise EWIGO EWIGO

Achat vente automobile et mandataire auto

Apport : 25 000€

Franchise POINT S POINT S

Centre auto et Station service

Apport : 60 000€

Franchise REPAR’STORES REPAR’STORES

Fenêtre, menuiserie, store

Apport : 5 000€

Franchise LE FOURNIL SAINT ANDRÉ LE FOURNIL SAINT ANDRÉ

Boulangerie - Pâtisserie

Apport : 100 000€

Franchise ROADY ROADY

Centre auto et Station service

Apport : 75 000€

Franchise STEAK’N SHAKE STEAK’N SHAKE

Restauration rapide, fast food

Apport : 300 000€

Franchise Comptoir de Location Comptoir de Location

Location de matériel de BTP

Apport : 100 000€

Franchise MONOPRIX MONOPRIX

Supermarché et Supérette

Apport : 500 000€

Plus de franchises

Actualités

Pour le développement de sa franchise, Le Fournil Saint André souhaite s’entourer de franchisés partageant sa passion pour le pain. Alors, si vous êtes à la recherche d’un réseau soudé et à l’ambiance conviviale, proposant des produits fait-maison de qualité et soucieux de votre réussite, vous êtes bien à la bonne adresse. Profil du franchisé Le […]

Durant le 1er semestre de l’année, le réseau Mondial Tissus a généré une croissance de 25 % en comparaison avec celui de l’année 2019. Et après avoir généré un chiffre d’affaires de 140 millions d’euros, le réseau souhaite atteindre une croissance de 20 % par rapport à 2019. Ambitions de développement en France et à […]

Plus d'actualités

Fermer le menu
×
Notre recommandation pour vous :
Franchise La Compagnie des Familles
La Compagnie des Familles

Spécialiste de la garde d’enfants à domicile

Apport : 15 000€

CA moyen : 250 000€

Candidater maintenant

×
Recevez chaque semaine la newsletter
Infos sur les réseaux qui recrutent, guides pratiques,
conseils pour réussir …
En vous abonnant, vous acceptez que nous puissions traiter vos informations conformément à notre politique de confidentialité.