{"id":96542,"date":"2016-10-14T18:21:00","date_gmt":"2016-10-14T18:21:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-reseau-keep-cool-remporte-un-topcom-dargent-5156"},"modified":"2016-10-14T18:21:00","modified_gmt":"2016-10-14T18:21:00","slug":"le-reseau-keep-cool-remporte-un-topcom-dargent-5156","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-reseau-keep-cool-remporte-un-topcom-dargent-5156","title":{"rendered":"Le r\u00e9seau Keep Cool remporte un Top\/Com d’Argent"},"content":{"rendered":"

Keep cool est une enseigne de remise en forme en libre-service<\/b>. Ce r\u00e9seau de fitness mise sur la facilit\u00e9 d’acc\u00e8s. Gr\u00e2ce \u00e0 un badge, le client peut s’adonner \u00e0 sa pratique sportive favorite dans n’importe quel club de France. Les cours dispens\u00e9s concernent les fondamentaux du fitness<\/b>: abdos fessiers, stretching, biking, yoga. Elle a r\u00e9cemment \u00e9t\u00e9 r\u00e9compens\u00e9e au Top\/Com<\/b> Grands Prix Consumer 2016<\/b>.\u00a0<\/span><\/span><\/p>\n

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Une strat\u00e9gie de communication bi-m\u00e9dia<\/h2>\n

La franchise Keep Cool a remport\u00e9 un Top\/Com d\u2019Argent<\/b> pour sa campagne publicitaire les \u00ab Pr\u00e9textes Bidons \u00bb<\/b> \u00e0 l’occasion du Top\/Com Grands Prix Consumer 2016<\/b>, dans la section Strat\u00e9gie Medias cat\u00e9gorie Marque\/Produit.<\/span><\/span>
La campagne publicitaire port\u00e9e par l’humoriste Titoff<\/b> met en avant les excuses que chacun est capable d\u2019inventer pour ne pas aller \u00e0 la salle de sport.\u00a0<\/span> Keep Cool a appuy\u00e9 sa prise de parole par une strat\u00e9gie bi-m\u00e9dia: TV et Digitale.<\/b><\/span>

Catherine Demay, Direction Communication & Promotion Keep Cool<\/b>, a d\u00e9clar\u00e9: \u00ab\u00a0Nous sommes tr\u00e8s fiers d\u2019\u00eatre r\u00e9compens\u00e9s dans cette cat\u00e9gorie, c\u2019est une belle victoire que nous partageons avec le Groupe de conseil en marketing et m\u00e9dia CoSpirit M\u00e9diaTrack. Cette strat\u00e9gie de moyen qui allie efficacement grand m\u00e9dia et m\u00e9dia de trafic nous a permis de toucher de fa\u00e7on pertinente notre cible de femmes 25\/49 ans. Nous \u00e9tions le challenger de la cat\u00e9gorie, nous sommes d\u00e9sormais un challenger qui avance !<\/i>\u00ab\u00a0.<\/p>\n

<\/span><\/span>Pour en savoir davantage sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux qui recrutent dans le secteur \u00ab\u00a0Franchise Sport et Fitness<\/a>\u00ab\u00a0.<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Keep cool est une enseigne de remise en forme en libre-service. Ce r\u00e9seau de fitness mise sur la facilit\u00e9 d’acc\u00e8s. Gr\u00e2ce \u00e0 un badge, le client peut s’adonner \u00e0 sa pratique sportive favorite dans n’importe quel club de France. Les cours dispens\u00e9s concernent les fondamentaux du fitness: abdos fessiers, stretching, biking, yoga. Elle a r\u00e9cemment […]<\/p>\n","protected":false},"author":7776,"featured_media":95829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe r\u00e9seau Keep Cool remporte un Top\/Com d'Argent<\/title>\n<meta name=\"description\" content=\"Keep cool est une enseigne de remise en forme en libre-service. 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