<\/b>\n<\/div>\n
D\u2019apr\u00e8s un article VU DANS LSA.<\/i><\/div>\n<\/p>\n
\n
\n ![](\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2017\/01\/19\/20170120005222-c94c3d6cc5c76134d7f70aaac648e619.jpg\" "\\"kidiliz")
<\/a><\/div>\n
<\/a><\/div>\n\nLe groupe Zannier r\u00e9organise ses troupes<\/h2>\n
Le groupe Zannier r\u00e9organise ses troupes<\/h2>\nC\u00e9der Ikks, l\u2019op\u00e9ration a n\u00e9anmoins permis au groupe de se recentrer sur la mode enfantine, un march\u00e9 port\u00e9 par plus de 800 000 naissances annuelles en France et une augmentation du budget allou\u00e9 aux bouts de chou. En effet, le barom\u00e8tre annuel Conso-Famille, fait \u00e9tat d\u2019une progression de 6% des d\u00e9penses des familles pour leurs enfants. Dans le d\u00e9tail, l\u2019habillement vient en t\u00eate desdites d\u00e9penses avec un budget annuel d\u00e9passant 150 euros annuellement dans 69% des cas.<\/div>\n\nC\u2019est dans ce contexte tr\u00e8s favorable que le groupe Zannier est devenu Kidiliz<\/a>. Un choix motiv\u00e9 par la consonance anglo-saxonne du nom de sa franchise phare. \u00a0R\u00e9my Baume, le pr\u00e9sident de Kidiliz<\/b>, explique \u00e0 cet effet que \u00ables ventes \u00e0 l\u2019international repr\u00e9sentent aujourd\u2019hui 52 % du chiffre d\u2019affaires quand, il y a trois ans encore, les ventes en France pesaient 60 % du chiffre.\u00bb<\/i>\n<\/div>\n\nPour acc\u00e9l\u00e9rer cette tendance, Kidiliz devra r\u00e9organiser son portefeuille de 15 marques dont 9 en propre et le reste en License.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\nObjectif : augmenter la notori\u00e9t\u00e9 de Z, Catimini et Absorba<\/h2>\nPour d\u00e9velopper son r\u00e9seau \u00e0 l\u2019\u00e9tranger, le groupe mise sur le renforcement de ses trois marques phares qui g\u00e9n\u00e8rent 60 % du chiffre : Z <\/a>(142 millions d\u2019euros), Catimini<\/a> (65 millions) et Absorba<\/a> (52 millions).<\/div>\n\nLa grande bataille sera celle livr\u00e9e sous l\u2019\u00e9tendard de la franchise Z. Repr\u00e9sent\u00e9e par 520 magasins, dont 250 en France, la marque op\u00e8re sur le segment du mass market. Le groupe compte agir sur la notori\u00e9t\u00e9 de sa marque.<\/div>\n\u00a0\u00abL\u2019objectif est de rendre nos magasins plus visibles, plus chaleureux et plus accueillants, explique le pr\u00e9sident du groupe. Nos trois boutiques pilotes, test\u00e9es en 2016, \u00e0 Saint-\u00c9tienne \u00e0 Paris, rue du Commerce, et \u00e0 Orio, en Italie, ont donn\u00e9 de bons r\u00e9sultats quant au trafic. \u00bb<\/i> Le nouveau concept magasin a d’ores et d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9ploy\u00e9 dans une quarantaine de magasins fin 2016. L\u2019objectif du groupe est clair : le g\u00e9n\u00e9raliser sur tout le r\u00e9seau \u00e0 l\u2019horizon 2018.<\/div>\n\nKidiliz Group compte \u00e9galement travailler la notori\u00e9t\u00e9 de Catimini. Enseigne premium \u00a0\u00e0 la client\u00e8le fid\u00e8le, Catimini pr\u00e9sente un potentiel encore inexploit\u00e9 d\u2019apr\u00e8s les estimations du groupe.<\/div>\n\nLa strat\u00e9gie consistant \u00e0 \u00ab mieux travailler encore sur l\u2019identit\u00e9 de marque\u00bb, est \u00e9galement de mise pour l\u2019enseigne Absorba, acteur incontournable du pr\u00eat-\u00e0 porter pour les 0-4 ans.<\/div>\n\nTrois marques, une strat\u00e9gie, Kidiliz part \u00e0 la conqu\u00eate du monde et compte bien atteindre tous ses objectifs.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Le groupe Zannier a adopt\u00e9 un nouveau nom, celui de sa franchise Kidiliz. Ce changement de nom augure une nouvelle phase dans la vie du groupe, phase au cours de laquelle il compte consolider son expansion \u00e0 l’international.
\nLes enseignes du groupe Kidiliz, notamment Z, Catimini et Absorba, sont au centre de toutes les attentions.<\/p>\n","protected":false},"author":7779,"featured_media":94259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Kidiliz Group : \u00e0 nouveau nom nouvelles ambitions<\/title>\n<meta name=\"description\" content=\"Le groupe Zannier a adopt\u00e9 un nouveau nom, celui de sa franchise Kidiliz. Ce changement de nom augure une nouvelle phase dans la vie du groupe, phase au cours de laquelle il compte consolider son expansion \u00e0 l'international. 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\nC\u2019est dans ce contexte tr\u00e8s favorable que le groupe Zannier est devenu Kidiliz<\/a>. Un choix motiv\u00e9 par la consonance anglo-saxonne du nom de sa franchise phare. \u00a0R\u00e9my Baume, le pr\u00e9sident de Kidiliz<\/b>, explique \u00e0 cet effet que \u00ables ventes \u00e0 l\u2019international repr\u00e9sentent aujourd\u2019hui 52 % du chiffre d\u2019affaires quand, il y a trois ans encore, les ventes en France pesaient 60 % du chiffre.\u00bb<\/i>\n<\/div>\n
\nPour acc\u00e9l\u00e9rer cette tendance, Kidiliz devra r\u00e9organiser son portefeuille de 15 marques dont 9 en propre et le reste en License.<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\nObjectif : augmenter la notori\u00e9t\u00e9 de Z, Catimini et Absorba<\/h2>\n
Objectif : augmenter la notori\u00e9t\u00e9 de Z, Catimini et Absorba<\/h2>\nPour d\u00e9velopper son r\u00e9seau \u00e0 l\u2019\u00e9tranger, le groupe mise sur le renforcement de ses trois marques phares qui g\u00e9n\u00e8rent 60 % du chiffre : Z <\/a>(142 millions d\u2019euros), Catimini<\/a> (65 millions) et Absorba<\/a> (52 millions).<\/div>\n\nLa grande bataille sera celle livr\u00e9e sous l\u2019\u00e9tendard de la franchise Z. Repr\u00e9sent\u00e9e par 520 magasins, dont 250 en France, la marque op\u00e8re sur le segment du mass market. Le groupe compte agir sur la notori\u00e9t\u00e9 de sa marque.<\/div>\n\u00a0\u00abL\u2019objectif est de rendre nos magasins plus visibles, plus chaleureux et plus accueillants, explique le pr\u00e9sident du groupe. Nos trois boutiques pilotes, test\u00e9es en 2016, \u00e0 Saint-\u00c9tienne \u00e0 Paris, rue du Commerce, et \u00e0 Orio, en Italie, ont donn\u00e9 de bons r\u00e9sultats quant au trafic. \u00bb<\/i> Le nouveau concept magasin a d’ores et d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9ploy\u00e9 dans une quarantaine de magasins fin 2016. L\u2019objectif du groupe est clair : le g\u00e9n\u00e9raliser sur tout le r\u00e9seau \u00e0 l\u2019horizon 2018.<\/div>\n\nKidiliz Group compte \u00e9galement travailler la notori\u00e9t\u00e9 de Catimini. Enseigne premium \u00a0\u00e0 la client\u00e8le fid\u00e8le, Catimini pr\u00e9sente un potentiel encore inexploit\u00e9 d\u2019apr\u00e8s les estimations du groupe.<\/div>\n\nLa strat\u00e9gie consistant \u00e0 \u00ab mieux travailler encore sur l\u2019identit\u00e9 de marque\u00bb, est \u00e9galement de mise pour l\u2019enseigne Absorba, acteur incontournable du pr\u00eat-\u00e0 porter pour les 0-4 ans.<\/div>\n\nTrois marques, une strat\u00e9gie, Kidiliz part \u00e0 la conqu\u00eate du monde et compte bien atteindre tous ses objectifs.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Le groupe Zannier a adopt\u00e9 un nouveau nom, celui de sa franchise Kidiliz. Ce changement de nom augure une nouvelle phase dans la vie du groupe, phase au cours de laquelle il compte consolider son expansion \u00e0 l’international.
\nLes enseignes du groupe Kidiliz, notamment Z, Catimini et Absorba, sont au centre de toutes les attentions.<\/p>\n","protected":false},"author":7779,"featured_media":94259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Kidiliz Group : \u00e0 nouveau nom nouvelles ambitions<\/title>\n<meta name=\"description\" content=\"Le groupe Zannier a adopt\u00e9 un nouveau nom, celui de sa franchise Kidiliz. Ce changement de nom augure une nouvelle phase dans la vie du groupe, phase au cours de laquelle il compte consolider son expansion \u00e0 l'international. 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\nLa grande bataille sera celle livr\u00e9e sous l\u2019\u00e9tendard de la franchise Z. Repr\u00e9sent\u00e9e par 520 magasins, dont 250 en France, la marque op\u00e8re sur le segment du mass market. Le groupe compte agir sur la notori\u00e9t\u00e9 de sa marque.<\/div>\n
\u00a0\u00abL\u2019objectif est de rendre nos magasins plus visibles, plus chaleureux et plus accueillants, explique le pr\u00e9sident du groupe. Nos trois boutiques pilotes, test\u00e9es en 2016, \u00e0 Saint-\u00c9tienne \u00e0 Paris, rue du Commerce, et \u00e0 Orio, en Italie, ont donn\u00e9 de bons r\u00e9sultats quant au trafic. \u00bb<\/i> Le nouveau concept magasin a d’ores et d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9ploy\u00e9 dans une quarantaine de magasins fin 2016. L\u2019objectif du groupe est clair : le g\u00e9n\u00e9raliser sur tout le r\u00e9seau \u00e0 l\u2019horizon 2018.<\/div>\n
\nKidiliz Group compte \u00e9galement travailler la notori\u00e9t\u00e9 de Catimini. Enseigne premium \u00a0\u00e0 la client\u00e8le fid\u00e8le, Catimini pr\u00e9sente un potentiel encore inexploit\u00e9 d\u2019apr\u00e8s les estimations du groupe.<\/div>\n
\nLa strat\u00e9gie consistant \u00e0 \u00ab mieux travailler encore sur l\u2019identit\u00e9 de marque\u00bb, est \u00e9galement de mise pour l\u2019enseigne Absorba, acteur incontournable du pr\u00eat-\u00e0 porter pour les 0-4 ans.<\/div>\n
\nTrois marques, une strat\u00e9gie, Kidiliz part \u00e0 la conqu\u00eate du monde et compte bien atteindre tous ses objectifs.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Kidiliz Group : \u00e0 nouveau nom nouvelles ambitions<\/title>\n<meta name=\"description\" content=\"Le groupe Zannier a adopt\u00e9 un nouveau nom, celui de sa franchise Kidiliz. Ce changement de nom augure une nouvelle phase dans la vie du groupe, phase au cours de laquelle il compte consolider son expansion \u00e0 l'international. 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