{"id":91848,"date":"2017-05-19T11:54:00","date_gmt":"2017-05-19T11:54:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-reseau-marionnaud-fete-les-un-an-du-lancement-de-son-programme-de-recyclage-6987"},"modified":"2017-05-19T11:54:00","modified_gmt":"2017-05-19T11:54:00","slug":"le-reseau-marionnaud-fete-les-un-an-du-lancement-de-son-programme-de-recyclage-6987","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-reseau-marionnaud-fete-les-un-an-du-lancement-de-son-programme-de-recyclage-6987","title":{"rendered":"Le r\u00e9seau Marionnaud f\u00eate les \u00ab Un an \u00bb du lancement de son programme de recyclage"},"content":{"rendered":"

L’enseigne de distribution de parfums et cosm\u00e9tiques, Marionnaud<\/b>, renouvelle son exp\u00e9rience de recyclage des produits de beaut\u00e9 vide<\/b>. Le r\u00e9seau sera, par ailleurs, partenaire des Fifi Awards<\/b> qui auront lieu le 8 juin prochain au Cirque d\u2019Hiver.<\/span><\/p>\n

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Nouvelle \u00e9dition du programme de recyclage<\/h2>\n

D’apr\u00e8s Marionnaud, depuis le lancement du programme de recyclage le 11 avril 2016, 200 000 clients <\/b>se seraient rendus en magasin pour d\u00e9poser leurs produits. 300 000 flacons<\/b> de parfums en verre, soit 60 tonnes<\/b> de verre qui auraient \u00e9t\u00e9 recycl\u00e9s, et 10 tonnes<\/b> d\u2019autres produits cosm\u00e9tiques, en majorit\u00e9 du plastique, auraient \u00e9t\u00e9 valoris\u00e9s par Marionnaud et son partenaire Veolia.<\/b><\/span> <\/p>\n

Ainsi, l’enseigne de distribution de cosm\u00e9tiques a lanc\u00e9, du 27 mars au 23 avril dernier<\/b>, le \u00ab Mois du recyclage \u00bb <\/b>dans le but d’encourager les consommateurs \u00e0 faire du tri dans leur salle de bain. C’est aussi l’occasion de f\u00eater les \u00ab Un an \u00bb du lancement de ce programme.<\/span>
Les clients devront donc rapporter dans l’un des 512 magasins<\/b> du r\u00e9seau Marionnaud<\/b> flacons de parfum, vernis \u00e0 ongles, pots et tubes de cr\u00e8me, rouges \u00e0 l\u00e8vres, palettes de maquillage, mascaras, gel douche, shampoing…<\/span> <\/p>\n

En rapportant leurs produits de beaut\u00e9 vides, les clients b\u00e9n\u00e9ficient d\u2019une r\u00e9duction de 20 %<\/b> sur le produit de leur choix (parfum, maquillage, soin et m\u00eame prestation en institut). Leur carte de fid\u00e9lit\u00e9 est \u00e9galement cr\u00e9dit\u00e9e exceptionnellement pendant \u00ab le Mois du Recyclage \u00bb d\u2019un bonus de 50 points (contre 25 points habituellement), d\u00e8s lors que leur achat est sup\u00e9rieur \u00e0 10 euros.<\/span> \u00a0 \u00a0 <\/p>\n

Eileen Yeo, Directrice G\u00e9n\u00e9rale de Marionnaud France <\/b>a d\u00e9clar\u00e9 \u00e0 propos de ce programme: \u00ab\u00a0Le programme de recyclage de l\u2019ensemble des produits de beaut\u00e9 conna\u00eet un v\u00e9ritable succ\u00e8s. Pour f\u00eater ses Un an, nous lan\u00e7ons le Mois du recyclage afin d\u2019encourager les consommateurs \u00e0 d\u00e9poser leurs produits de beaut\u00e9 vides dans nos 512 magasins en France et ainsi faire un geste pour l\u2019environnement<\/i>\u00ab\u00a0.<\/span> <\/p>\n

\u00ab\u00a0Les emballages des produits de beaut\u00e9 usag\u00e9s sont de v\u00e9ritables ressources. Nous accompagnons Marionnaud pour les valoriser sous forme de nouvelles mati\u00e8res premi\u00e8res recycl\u00e9es, qui redeviennent de nouveaux produits tels que des flacons de verre. Cette logique d\u2019\u00e9conomie circulaire, qui n\u00e9cessite un savoir-faire pointu, s\u2019inscrit dans la d\u00e9marche d\u00e9veloppement durable de Marionnaud<\/i>\u00ab\u00a0, explique Bernard Harambillet, directeur g\u00e9n\u00e9ral de l\u2019activit\u00e9 Recyclage & Valorisation des d\u00e9chets de Veolia en France<\/b>.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Processus de recyclage des produits de beaut\u00e9 vides<\/h2>\n

Pour r\u00e9aliser ce projet d\u2019envergure, Marionnaud s\u2019est appuy\u00e9 sur Veolia<\/b>, un partenaire qui con\u00e7oit et d\u00e9ploie des solutions pour la gestion de L\u2019eau et des d\u00e9chets.<\/b><\/span> <\/div>\n

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Marionnaud partenaire des Fifi Awards<\/h2>\n

Depuis 2010<\/b>, Marionnaud est partenaire des Fifi Awards<\/b>, dont l\u2019\u00e9dition 2017 pr\u00e9sid\u00e9e par Anne-Sophie Pic<\/b>, se tiendra le 8 juin prochain au Cirque d\u2019Hiver<\/b>. Anne-Sophie Pic est la seule Cheffe de cuisine triplement \u00e9toil\u00e9e<\/b> en France et dirige cinq restaurants<\/b> dont le dernier en date a ouvert en janvier 2017 \u00e0 Londres.<\/span> \u00a0
Organis\u00e9s par The Fragrance Foundation France<\/b>, les Fifi Awards r\u00e9compensera les plus beaux lancements<\/b> de parfums et cr\u00e9ations de l\u2019ann\u00e9e 2016 en faisant comme d’habitude appel au grand public.<\/span> <\/p>\n

Dans le cadre du \u00ab Prix Grand Public Parfums de Prestige \u00bb,<\/b> dont Marionnaud est le partenaire exclusif, les internautes ont vot\u00e9 du 18 avril au 18 mai pour \u00e9lire le parfum de l\u2019ann\u00e9e parmi un panel constitu\u00e9 des 15 premiers parfums masculins et des 15 premiers parfums f\u00e9minins en parfumerie.<\/span>
Des affiches dans les points de vente Marionnaud invitaient les clients \u00e0 \u00ab voter pour leur parfum pr\u00e9f\u00e9r\u00e9 de l\u2019ann\u00e9e 2016 ! \u00bb. <\/p>\n

\u00ab\u00a0Nous sommes fiers de soutenir The Fragrance Foundation et de parrainer un prix d\u00e9cern\u00e9 par le grand public. Cela nous permettra de tirer des enseignements pr\u00e9cieux sur les parfums qui ont s\u00e9duit les Fran\u00e7ais en 2016<\/i>\u00ab\u00a0, a d\u00e9clar\u00e9 Eileen Yeo.<\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cliquez sur le logo de l’enseigne pour en savoir davantage sur le r\u00e9seau Marionnaud <\/div>\n<\/p><\/div>\n
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\u00c0 propos de l’enseigne Marionnaud<\/h2>\n

Marionnaud, le sp\u00e9cialiste de la distribution s\u00e9lective de parfums et cosm\u00e9tiques, poss\u00e8de plus de 1000 magasins en Europe<\/b>. Cr\u00e9\u00e9e en France en 1984<\/b>, l\u2019enseigne Marionnaud est pr\u00e9sente dans 10 pays d\u2019Europe<\/b>, en Autriche, en Espagne, en France, en Hongrie, en Italie, au Portugal, en R\u00e9publique tch\u00e8que, en Roumanie, en Slovaquie et en Suisse.<\/span> <\/p>\n

En France, Marionnaud dispose d\u2019un maillage national dense de 512 magasins<\/b> dont 244 disposent d\u2019un Institut de beaut\u00e9. Marionnaud emploierait aujourd\u2019hui plus de 3800 collaborateurs<\/b> et compterait plus de 3 000 conseill\u00e8res de beaut\u00e9.<\/b> <\/span>
Marionnaud distribue sa marque propre<\/b> et pr\u00e8s de<\/b> 25 marques exclusives<\/b> dont ioma, Qiriness, Eisenberg, Melvita, Le Couvent des Minimes, James Read, Leaders, Polaar Men, Elle Makeup…<\/span> <\/p>\n

Le groupe Marionnaud a \u00e9t\u00e9 rachet\u00e9 en 2005 par le leader mondial de la distribution sant\u00e9-beaut\u00e9, parfumerie et cosm\u00e9tiques, A.S. Watson Group, filiale du Groupe Hutchison-Wampoa<\/b> et est d\u00e9tenu depuis 2014 en direct par ce dernier.<\/span> \u00a0
<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’enseigne de distribution de parfums et cosm\u00e9tiques, Marionnaud, renouvelle son exp\u00e9rience de recyclage des produits de beaut\u00e9 vide. Le r\u00e9seau sera, par ailleurs, partenaire des Fifi Awards qui auront lieu le 8 juin prochain au Cirque d\u2019Hiver.<\/p>\n","protected":false},"author":7776,"featured_media":91843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe r\u00e9seau Marionnaud f\u00eate les \u00ab Un an \u00bb du lancement de son programme de recyclage<\/title>\n<meta name=\"description\" content=\"L'enseigne de distribution de parfums et cosm\u00e9tiques, Marionnaud, renouvelle son exp\u00e9rience de recyclage des produits de beaut\u00e9 vide. 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