{"id":86093,"date":"2017-11-27T11:59:00","date_gmt":"2017-11-27T11:59:00","guid":{"rendered":"https:\/\/ac-franchise.com\/interview-de-thierry-adeline-dirigeant-et-directeur-du-developpement-de-la-franchise-diagamter-2785"},"modified":"2020-02-12T08:53:35","modified_gmt":"2020-02-12T07:53:35","slug":"interview-de-thierry-adeline-dirigeant-et-directeur-du-developpement-de-la-franchise-diagamter-2785","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-de-thierry-adeline-dirigeant-et-directeur-du-developpement-de-la-franchise-diagamter-2785","title":{"rendered":"Interview de Thierry Adeline, dirigeant et directeur du d\u00e9veloppement de la franchise Diagamter."},"content":{"rendered":"

Thierry Adeline, dirigeant et en charge du recrutement des franchis\u00e9s<\/b> depuis la cr\u00e9ation de l\u2019enseigne, s\u2019exprime sur la nouvelle dimension prise par le d\u00e9veloppement du r\u00e9seau pour son 20e anniversaire, tant en termes d\u2019ampleur que de s\u00e9lection des candidats ou encore de conqu\u00eate de nouveaux territoires.\n<\/div>\n<\/p>\n
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<\/a> <\/p>\n
T. Adeline, dirigeant et directeur du d\u00e9veloppement Diagamter <\/div>\n<\/p><\/div>\n
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AC Franchise : Pourquoi Diagamter a amplifi\u00e9 ses actions de recrutement de franchis\u00e9s ?<\/h2>\n
Thierry Adeline :\u00a0<\/b>Depuis deux ans, nous avons adapt\u00e9 notre communication pour attirer des candidats qui ne pensaient pas \u00e0 cr\u00e9er leur entreprise dans le secteur p\u00e9renne et dynamique du diagnostic immobilier, souvent par m\u00e9connaissance de notre activit\u00e9.\u00a0\n<\/div>\n
Si nous \u00e9tions d\u00e9j\u00e0 \u00e0 chaque fois pr\u00e9sents lors de Franchise Expo Paris depuis 2011, nous avons choisi cette ann\u00e9e d\u2019aller \u00e9galement \u00e0 la rencontre de nos futurs partenaires dans des salons r\u00e9gionaux d\u00e9di\u00e9s aux candidats entrepreneurs<\/b>, \u00e0 Marseille, Rennes et Lyon en octobre, et \u00e0 Toulouse et Nantes en novembre. En parall\u00e8le, nous organisons tous les mois sur Paris et Lyon des r\u00e9unions d\u2019informations collectives, \u00e0 des profils s\u00e9lectionn\u00e9s d\u2019apr\u00e8s leur dossier de candidature.<\/div>\n
Pour toute enseigne, le recrutement de nouveaux franchis\u00e9s d\u00e9finit la qualit\u00e9 intrins\u00e8que du r\u00e9seau dans 2 ou 3 ans<\/b>. A l\u2019issue de la s\u00e9lection r\u00e9ciproque, nous ne signons que les candidats qui nous ont convaincus de leur volont\u00e9 de d\u00e9velopper une v\u00e9ritable structure.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cliquer sur le logo pour entrer en contact avec le franchiseur Diagamter <\/div>\n<\/p><\/div>\n
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ACF : Existe-t-il des d\u00e9nominateurs communs entre les franchis\u00e9s recrut\u00e9s au sein du r\u00e9seau Diagamter ?<\/h2>\n
TA <\/b>: Apr\u00e8s 19 ans d\u2019exp\u00e9rience, j\u2019observe trois d\u00e9nominateurs communs \u00e0 nos franchis\u00e9s<\/b>. En premier lieu, une qualit\u00e9 d\u2019\u00e9coute et donc de questionnement de l\u2019autre. Sans cette aptitude fondamentale, le chef d\u2019entreprise ne peut r\u00e9ussir commercialement.\n<\/div>\n
Ensuite, le franchis\u00e9 Diagamter doit poss\u00e9der une certaine bonhommie<\/b>, une facilit\u00e9 \u00e0 entrer en contact avec les autres. Ce qui est tout aussi indispensable au d\u00e9veloppement de son affaire qu\u2019\u00e0 son int\u00e9gration au sein de notre r\u00e9seau.<\/div>\n
Enfin, il faut aussi disposer d\u2019une capacit\u00e9 \u00e0 vouloir \u00e9voluer en acceptant de comprendre ses freins, pour mieux les faire sauter. Car tout march\u00e9, et en particulier celui du diagnostic immobilier, n\u00e9cessite pour le dirigeant d\u2019entreprise de savoir se remettre sans cesse en cause.<\/div>\n
Ce sont sans doute ces qualit\u00e9s communes qui expliquent la coh\u00e9sion, et m\u00eame la communion d\u2019int\u00e9r\u00eats, entre anciens et nouveaux franchis\u00e9s, qui n\u2019a jamais \u00e9t\u00e9 aussi forte que lors de notre derni\u00e8re Convention nationale \u00e0 Palma de Majorque, en avril dernier.\u00a0<\/div>\n
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ACF : Quels sont les nouveaux territoires conquis par l\u2019enseigne ?<\/h2>\n
TA<\/b> : Notre r\u00e9seau se d\u00e9veloppe tr\u00e8s r\u00e9guli\u00e8rement sur l\u2019ensemble du territoire fran\u00e7ais, au rythme de 10 \u00e0 15 ouvertures par an, tout en fid\u00e9lisant ses franchis\u00e9s d\u00e9j\u00e0 int\u00e9gr\u00e9s avec un taux de renouvellement de 95,8%<\/b>.\u00a0\n<\/div>\n
Cet indicateur montre bien combien, depuis cinq ans, notre r\u00e9seau a sans doute r\u00e9ussi une refonte profonde de la pratique de son m\u00e9tier de franchiseur, notamment en apportant \u00e0 nos franchis\u00e9s une offre innovante en mati\u00e8re de commerce et de marketing, ainsi que des outils et services num\u00e9riques performants.<\/p>\n<\/div>\n
Tr\u00e8s prochainement, le r\u00e9seau Diagamter va s\u2019implanter en Corse et \u00e0 La R\u00e9union<\/b>, territoires pour lesquels nous avons longuement attendu de rencontrer les bons partenaires avant d\u2019y d\u00e9velopper notre enseigne. Nous sommes m\u00eame d\u00e9sormais sollicit\u00e9s par des cabinets d\u00e9j\u00e0 structur\u00e9s avec 4 \u00e0 5 salari\u00e9s, g\u00e9n\u00e9rant plusieurs centaines de milliers d\u2019euros de chiffre d\u2019affaires, int\u00e9ress\u00e9s par notre accompagnement aux niveaux technique, commercial et marketing.<\/div>\n
<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Thierry Adeline, dirigeant et en charge du recrutement des franchis\u00e9s depuis la cr\u00e9ation de l\u2019enseigne, s\u2019exprime sur la nouvelle dimension prise par le d\u00e9veloppement du r\u00e9seau pour son 20e anniversaire, tant en termes d\u2019ampleur que de s\u00e9lection des candidats ou encore de conqu\u00eate de nouveaux territoires.<\/p>\n","protected":false},"author":48,"featured_media":86094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-86093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nT. 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