franchise Yves Rocher<\/a> n\u2019a pas attendu que la cosm\u00e9tique v\u00e9g\u00e9tale soit \u00e0 la mode pour proposer \u00e0 ses clients des produits issus, en tr\u00e8s grande partie, d\u2019ingr\u00e9dients sains et naturels. En effet, le respect de l\u2019environnement n\u2019est pas une strat\u00e9gie marketing mai LA valeur fondatrice de la marque. Le r\u00e9seau Yves Rocher a une exp\u00e9rience de plus de 60 ans dans les cosm\u00e9tiques proches de la nature. <\/p>\nClaude Fromageot, directeur du d\u00e9veloppement responsable du Groupe Rocher et de la Fondation Yves Rocher<\/b>, pr\u00e9cise que la marque suit \u00ab\u00a0une Charte Plantes et une Charte Ingr\u00e9dients, qui fixent les r\u00e8gles de base pour l\u2019approvisionnement aupr\u00e8s de nos fournisseurs : pas d\u2019OGM, pas d\u2019utilisation d\u2019esp\u00e8ces en danger\u2026\u00a0\u00bb <\/i> Yves Rocher \u00e9tant la seule marque \u00e0 fabriquer ses propres ingr\u00e9dients, elle a une parfaite ma\u00eetrise de ses approvisionnements. R\u00e9sultat\u00a0: des produits efficaces et sains \u00e0 des prix tout \u00e0 fait abordables.<\/b> Produits qui font la notori\u00e9t\u00e9 de la marque et la tr\u00e8s bonne image de son r\u00e9seau aupr\u00e8s des consommateurs. D\u00e9sireuse de garder sa place de leader du march\u00e9, la franchise Yves Rocher s\u2019inscrit depuis toujours dans une d\u00e9marche d\u2019am\u00e9lioration permanente non seulement de ses formules (efficacit\u00e9, biod\u00e9gradabilit\u00e9\u2026) mais \u00e9galement de ses emballages<\/b>. Ainsi, l\u2019enseigne r\u00e9alise une \u00e9tude d\u2019\u00e9co-conception syst\u00e9matique sur ses emballages ce qui lui a permis d\u2019en r\u00e9duire le poids et d\u2019int\u00e9grer du plastique recycl\u00e9. Cet engagement dans la protection de l\u2019environnement se manifeste \u00e9galement \u00e0 travers l\u2019utilisation de carton issu de for\u00eats g\u00e9r\u00e9es durablement et d\u2019encres v\u00e9g\u00e9tales.\u00a0<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Pionni\u00e8re de la cosm\u00e9tique v\u00e9g\u00e9tale, la franchise Yves Rocher am\u00e9liore continuellement ses porecess de fabrication, ses emballages et son circuit d\u2019approvisionnement afin de proposer \u00e0 ses clients des produits d\u2019excellente qualit\u00e9 dans le respect le plus total de l\u2019environnement.<\/p>\n","protected":false},"author":7779,"featured_media":84184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Franchise Yves Rocher : l\u2019enseigne amie de l\u2019environnement<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n