{"id":76837,"date":"2005-11-23T01:00:00","date_gmt":"2005-11-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/recherche-partenaire\/"},"modified":"2005-11-23T01:00:00","modified_gmt":"2005-11-23T01:00:00","slug":"recherche-partenaire","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/recherche-partenaire","title":{"rendered":"Recherche partenaire…"},"content":{"rendered":"

Princess Tam Tam, la marque qui a boust\u00e9 la lingerie fran\u00e7aise, f\u00eate ses vingt ans, il est temps de penser \u00e0 s’associer…<\/p>\n

Il s’agit de trouver le bon acteur pour accompagner la marque dans sa deuxi\u00e8me phase de d\u00e9veloppement. L’id\u00e9al pour les dirigeants serait de trouver un partenaire financier qui poss\u00e8de une expertise dans la distribution<\/em><\/strong>. Aujourd’hui la concurrence est plus forte sur le march\u00e9 et il faut aller plus vite. Les deux s\u0153urs ayant cofond\u00e9 la marque, veulent garder les r\u00eanes et leur pr\u00e9sence dans le capital, mais aussi acc\u00e9l\u00e9rer le d\u00e9veloppement en particulier \u00e0 l’international.<\/p>\n

Princess Tam Tam s’est impos\u00e9e petit \u00e0 petit en France o\u00f9 elle r\u00e9alise 70 % de ses ventes. Avec des hauts et des bas, celles-ci ont doubl\u00e9 depuis 1999 pour atteindre plus de 50 millions d’euros l’ann\u00e9e derni\u00e8re. Il faut d\u00e9sormais mener de front la croissance fran\u00e7aise, o\u00f9 la marque est repr\u00e9sent\u00e9e par 80 boutiques, et le d\u00e9veloppement \u00e0 l’\u00e9tranger.<\/em><\/strong> Aujourd’hui le groupe est essentiellement pr\u00e9sent par le biais d’agents qui distribuent les produits dans des magasins multimarques. Le but est d’ouvrir des boutiques en propre en rachetant des licences.<\/p>\n

Ainsi un espace de 50 m2 d\u00e9di\u00e9s \u00e0 la marque a \u00e9t\u00e9 ouvert cet automne chez Selfridge \u00e0 Londres. L’objectif est de cinq boutiques en Grande-Bretagne. Puis des ouvertures devraient \u00eatre r\u00e9alis\u00e9es prochainement en Belgique, Allemagne, Norv\u00e8ge… On r\u00e9fl\u00e9chit \u00e9galement \u00e0 la cr\u00e9ation d’un parfum pour diffuser encore mieux la marque.<\/p>\n

Dominique Deslandes<\/p>\n","protected":false},"excerpt":{"rendered":"

Princess Tam Tam, la marque qui a boust\u00e9 la lingerie fran\u00e7aise, f\u00eate ses vingt ans, il est temps de penser \u00e0 s’associer… Il s’agit de trouver le bon acteur pour accompagner la marque dans sa deuxi\u00e8me phase de d\u00e9veloppement. L’id\u00e9al pour les dirigeants serait de trouver un partenaire financier qui poss\u00e8de une expertise dans la […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1844],"class_list":["post-76837","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nPRINCESSE TAM-TAM: Recherche partenaire...<\/title>\n<meta name=\"description\" content=\"Princess Tam Tam, la marque qui a boust\u00e9 la lingerie fran\u00e7aise, f\u00eate ses vingt ans, il est temps de penser \u00e0 s'associer... 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