{"id":74310,"date":"2004-07-31T02:00:00","date_gmt":"2004-07-31T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/une-nouvelle-enseigne-ca-sarrose\/"},"modified":"2004-07-31T02:00:00","modified_gmt":"2004-07-31T02:00:00","slug":"une-nouvelle-enseigne-ca-sarrose","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/une-nouvelle-enseigne-ca-sarrose","title":{"rendered":"Une nouvelle enseigne, \u00e7a s&rsquo;arrose"},"content":{"rendered":"<p>Alors que les viticulteurs du Bordelais se plaignent \u00e0 raison de leurs difficult\u00e9s \u00e0 vendre leur production, une nouvelle enseigne caviste vient de voir le jour.<\/p>\n<p>C&rsquo;est Divin se d\u00e9veloppe en franchise depuis mars 2004. Son concept se concentre sur le produit et C&rsquo;est Divin se pr\u00e9sente comme un vigneron au coeur de la ville.<\/p>\n<p>Au maximum une boutique proposera en m\u00eame temps 40 produits diff\u00e9rents qui seront des vins s\u00e9lectionn\u00e9s parmi des mill\u00e9simes de plus de 4 ans mais aussi des vins pour toutes les occasions ou pour tous les jours.<\/p>\n<p>Afin de fid\u00e9liser la client\u00e8le, tous les deux mois, deux ou trois nouveaut\u00e9s feront leur apparition et donneront aux clients l&rsquo;occasion de d\u00e9couvrir la diversit\u00e9 des vins.<\/p>\n<p>L&rsquo;objectif du r\u00e9seau est d&rsquo;ouvrir une cinquantaine de magasins avant 2008.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les viticulteurs du Bordelais se plaignent \u00e0 raison de leurs difficult\u00e9s \u00e0 vendre leur production, une nouvelle enseigne caviste vient de voir le jour. C&rsquo;est Divin se d\u00e9veloppe en franchise depuis mars 2004. Son concept se concentre sur le produit et C&rsquo;est Divin se pr\u00e9sente comme un vigneron au coeur de la ville. 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