{"id":72928,"date":"2004-02-08T01:00:00","date_gmt":"2004-02-08T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/le-retour-de-la-chaine-balladins\/"},"modified":"2004-02-08T01:00:00","modified_gmt":"2004-02-08T01:00:00","slug":"le-retour-de-la-chaine-balladins","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-retour-de-la-chaine-balladins","title":{"rendered":"Le retour de la cha\u00eene Balladins"},"content":{"rendered":"<p><span>En deux ans l&rsquo;enseigne h\u00f4teli\u00e8re a su redresser la barre. L&rsquo;objectif est d&rsquo;augmenter le nombre d&rsquo;unit\u00e9s pour atteindre <strong>120 \u00e9tablissement <\/strong>\u00e0 fin 2004 mais aussi de proposer une <strong>meilleure qualit\u00e9 des services aux franchis\u00e9s<\/strong>.<\/p>\n<p><\/span><\/p>\n<p><span>Rachet\u00e9e en janvier 2002 par RMH, la cha\u00eene est pass\u00e9e de 38 contrats de franchise \u00e0 101 et a assur\u00e9 un d\u00e9veloppement dont les franchis\u00e9s sont satisfaits. La promotion de la marque a \u00e9t\u00e9 soutenue et on a vu Balladins sur diff\u00e9rents salons en Europe (Allemagne, Belgique, Hongrie, Pologne et France). Ceci s&rsquo;est accompagn\u00e9 d&rsquo; une meilleure distribution du guide, de la multiplication des accords avec des agences ou des tour-op\u00e9rateurs et de la participation \u00e0 des \u00e9v\u00e9nements tels que le Moto Tour 2003.<span>\u00a0 <\/span>La r\u00e9servation centrale annonce une croissance du chiffre d&rsquo;affaires qui fr\u00f4lait le million d&rsquo;euros en novembre dernier. <\/span><\/p>\n<p><span>Donc, malgr\u00e9 des difficult\u00e9s dans la profession, Balladins se porte bien, le prix moyen de la chambre a progress\u00e9 de 6 % en passant \u00e0 37 \u0080. Des projets ambitieux de valorisation de la marque sont en cours et une politique attractive envers les familles doit voir le jour. Mais l&rsquo;accent sera surtout mis sur la qualit\u00e9. Le r\u00e9seau doit am\u00e9liorer son image aupr\u00e8s du consommateur, par exemple on pr\u00e9voit des uniformes sp\u00e9cifiques. Aujourd&rsquo;hui de nouvelles franchises sont propos\u00e9es \u00e0 Apt, Millau, Besan\u00e7on ou Tournus&#8230;<\/p>\n<p><\/span><span>Dominique Deslandes<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En deux ans l&rsquo;enseigne h\u00f4teli\u00e8re a su redresser la barre. L&rsquo;objectif est d&rsquo;augmenter le nombre d&rsquo;unit\u00e9s pour atteindre 120 \u00e9tablissement \u00e0 fin 2004 mais aussi de proposer une meilleure qualit\u00e9 des services aux franchis\u00e9s. Rachet\u00e9e en janvier 2002 par RMH, la cha\u00eene est pass\u00e9e de 38 contrats de franchise \u00e0 101 et a assur\u00e9 un [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1841],"class_list":["post-72928","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-performance-des-adherents","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BALLADINS HOTELS: Le retour de la cha\u00eene Balladins<\/title>\n<meta name=\"description\" content=\"En deux ans l&#039;enseigne h\u00f4teli\u00e8re a su redresser la barre. 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