{"id":68533,"date":"2018-01-07T14:25:00","date_gmt":"2018-01-07T14:25:00","guid":{"rendered":"https:\/\/ac-franchise.com\/le-groupe-le-duff-ou-lhistoire-dun-succes-3548\/"},"modified":"2018-01-07T14:25:00","modified_gmt":"2019-02-22T07:14:55","slug":"le-groupe-le-duff-ou-lhistoire-dun-succes-3548","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-groupe-le-duff-ou-lhistoire-dun-succes-3548","title":{"rendered":"Le groupe Le Duff ou l’histoire d’un succ\u00e8s !"},"content":{"rendered":"
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Avec plus de 1958\u00a0restaurants et boulangeries implant\u00e9s dans 90 pays sur les 5 continents, 1 000 000 clients servis chaque jour dans le monde, 7\u00a0usines de production et 35 420 collaborateurs, le groupe Le Duff est\u00a0l’un des leaders de la franchise en restauration et sandwicherie<\/b>.\u00a0<\/div>\n
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Son\u00a0r\u00e9seau de franchises\u00a0Le Fournil de Pierre<\/a>,\u00a0Del Arte<\/a>\u00a0ou encore\u00a0Brioche Dor\u00e9e<\/a>\u00a0mutualise les fonctions achats, logistique, qualit\u00e9, formation et informatique<\/b>\u00a0ce qui lui permet de proposer \u00e0 ses franchis\u00e9s un accompagnement de qualit\u00e9.<\/div>\n
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Le groupe poursuit son d\u00e9veloppement en France et dans le monde. Il s’est fix\u00e9 comme objectif d\u2019ouvrir\u00a02.000 restaurants suppl\u00e9mentaires,\u00a0<\/b>cr\u00e9\u00e9s en franchise ou sous la forme de partenariat de type joint-venture,\u00a0dans les cinq ann\u00e9es \u00e0 venir.<\/b>\u00a0Il a m\u00eame\u00a0fait le choix de se s\u00e9parer de de sa filiale nord-am\u00e9ricaine Bruegger\u2019s, leader du bagel outre-Atlantique dont il \u00e9tait propri\u00e9taire depuis 2011, pour se consacrer au d\u00e9veloppement de ses propres enseignes. Le groupe\u00a0pr\u00e9voit la signature de nouveaux accords aux USA et la cr\u00e9ation d\u2019une cinquantaine de restaurants en Inde et\u00a0vise les 3 Mds \u20ac de CA en cette ann\u00e9e\u00a02018.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les ingr\u00e9dients du succ\u00e8s<\/h2>\n
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Dans les ann\u00e9es 70, Louis Le Duff, fils de mara\u00eechers du Finist\u00e8re, part faire son MBA au Canada\u00a0o\u00f9 il d\u00e9couvre le concept de la restauration rapide, encore m\u00e9connu en France. De retour au pays, le jeune rennais d\u00e9cide de l’adapter en France en proposant des viennoiseries et des sandwichs. Il cr\u00e9e son groupe en 1976 et devient un g\u00e9ant mondial vendant l’image de la France et sa gastronomie partout dans le monde.\u00a0<\/div>\n
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Son succ\u00e8s repose principalement sur le d\u00e9veloppement de ses enseignes en franchise<\/b>. Convaincu par la pertinence de ce mod\u00e8le de d\u00e9veloppement en r\u00e9seau, Louis Le Duff va y consacrer sa th\u00e8se de doctorat en sciences de gestion qui avait pour sujet \u00abLes effets de levier de la franchise\u00bb et plusieurs ouvrages exposant comment r\u00e9ussir dans le secteur.\u00a0Le groupe est aujourd’hui l’un des leaders de la franchise en restauration et sandwicherie.\u00a0<\/div>\n<\/p><\/div>\n
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Les 7 usines de production du groupe <\/b>constituent un a<\/span>utre levier de croissance important. I<\/span>mplant\u00e9es en<\/span> France et en <\/span>Am\u00e9rique du Nord, elles <\/span>alimentent l\u2019ensemble des points de vente du groupe ainsi que <\/span>des partenaires, notamment dans le secteur de l\u2019h\u00f4tellerie-restauration, pour des \u00e9tablissements de cat\u00e9gories 4 et 5 \u00e9toiles.<\/span> <\/div>\n

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Brioche Dor\u00e9e, num\u00e9ro 1 de la restauration rapide \u00e0 la fran\u00e7aise<\/h2>\n
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Le groupe breton leader mondial de la restauration rapide \u00e0 la fran\u00e7aise, regroupe plusieurs marques parmi lesquelles son enseigne phare : Brioche Dor\u00e9e. Cette derni\u00e8re, reconnue pour ses sandwichs baguettes, ses viennoiseries et ses p\u00e2tisseries de tradition fran\u00e7aise, propose un service rapide de produits frais \u00e0 toute heure de la journ\u00e9e. Brioche Dor\u00e9e est pr\u00e9sente sur tout le territoire fran\u00e7ais dans les grandes m\u00e9tropoles mais \u00e9galement dans d’autres pays<\/b> comme les Etats-Unis, l\u2019Argentine, le Canada, la Suisse, le Maroc, l\u2019Italie, l\u2019Arabie Saoudite, les Emirats Arabes Unis, l\u2019Allemagne, la Cor\u00e9e du sud…\u00a0<\/div>\n
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Cr\u00e9\u00e9e en 1976\u00a0\u00e0 Brest, Brioche Dor\u00e9e compte aujourd’hui plus de 550 unit\u00e9s et poursuit son d\u00e9veloppement \u00e0 raison de 50 ouvertures en moyenne par an avec un objectif de 50% du r\u00e9seau en franchise<\/b>.\u00a0L’enseigne a \u00e9t\u00e9 \u00e9lue par les consommateurs \u00ab\u00a0Meilleure Cha\u00eene de Magasins 2017-2018\u00a0\u00bb dans la cat\u00e9gorie sandwicherie.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec plus de 1958 restaurants et boulangeries implant\u00e9s dans 90 pays sur les 5 continents, 1 000 000 clients servis chaque jour dans le monde, 7 usines de production et 35 420 collaborateurs, le groupe Le Duff est l’un des leaders de la franchise en restauration et sandwicherie.<\/p>\n","protected":false},"author":54,"featured_media":20766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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