{"id":507908,"date":"2025-04-04T13:09:56","date_gmt":"2025-04-04T12:09:56","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=507908"},"modified":"2025-04-03T18:19:41","modified_gmt":"2025-04-03T17:19:41","slug":"crepe-touch-sassocie-a-bertrand-franchise-et-realise-une-nouvelle-ouverture","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/crepe-touch-sassocie-a-bertrand-franchise-et-realise-une-nouvelle-ouverture","title":{"rendered":"Cr\u00eape Touch : partenariat strat\u00e9gique avec Bertrand Franchise et nouvelle ouverture \u00e0 Bordeaux"},"content":{"rendered":"

Cr\u00eape Touch<\/strong> d\u00e9marre l’ann\u00e9e en annon\u00e7ant l’entr\u00e9e de Bertrand Franchise au capital<\/strong> de son enseigne. Ce partenariat fait de Bertrand Franchise un associ\u00e9 minoritaire dans un premier temps et vise \u00e0 dynamiser l’expansion du r\u00e9seau Cr\u00eape Touch<\/strong>. Par ailleurs, le sp\u00e9cialiste des cr\u00eapes et des gaufres a ouvert un nouveau point de vente<\/strong> \u00e0 Bordeaux<\/strong>.<\/p>\n

\"Cr\u00eape<\/p>\n

Cr\u00eape Touch veut acc\u00e9l\u00e9rer son d\u00e9veloppement<\/h2>\n

Cette association r\u00e9sulte d’une rencontre entre Olivier Bertrand, fondateur et pr\u00e9sident du Groupe Bertrand, acteur majeur dans le secteur de l’h\u00f4tellerie-restauration en France et \u00e0 l’international, et Micka\u00ebl Lipari, fondateur de Cr\u00eape Touch, ainsi que Gr\u00e9gory Cl\u00e9ment, associ\u00e9 depuis 2022, dont la mission est d’accompagner le d\u00e9veloppement de la franchise.<\/p>\n

La franchise Cr\u00eape Touch<\/strong><\/a> aspire \u00e0 devenir le leader de la cr\u00eape et de la gaufre<\/strong> en France<\/strong>, en se distinguant par un concept de restauration \u00e0 table moderne, innovant et convivial, en particulier pour les enfants. Bertrand Franchise pr\u00e9voit d\u2019acc\u00e9l\u00e9rer cette \u00e9volution sur l\u2019ensemble du territoire, en collaboration avec les associ\u00e9s de la marque.<\/p>\n

Bertrand Franchise<\/strong>, filiale du Groupe Bertrand, g\u00e8re actuellement 10 enseignes renomm\u00e9es \u00e0 l\u2019\u00e9chelle nationale<\/strong>, couvrant divers segments tels que le service \u00e0 table (Au Bureau, Hippopotamus, L\u00e9on), la street food (Pitaya, Chik\u2019 Chill) et la restauration rapide (Burger King). Reconnu comme un acc\u00e9l\u00e9rateur de d\u00e9veloppement dans le secteur de la restauration<\/strong>, Bertrand Franchise propose un mod\u00e8le innovant de franchise multi-enseignes<\/strong> et multi-formats<\/strong>.<\/p>\n

Cet accord entre Bertrand Franchise et Cr\u00eape Touch s’appuie sur un partage de savoir-faire, un travail en \u00e9troite collaboration et devrait permettre d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de l\u2019enseigne.<\/p>\n

Micka\u00ebl Lipari et Gr\u00e9gory Cl\u00e9ment sont enthousiastes \u00e0 l’id\u00e9e de cette association, qui leur offre des bases solides pour devenir les leaders de leur segment dans la restauration \u00e0 table moderne et innovante de cr\u00eapes et de gaufres.<\/p>\n

\u00ab\u00a0Nous sommes impatients et avons h\u00e2te de mettre en place l’ensemble des synergies entre les \u00e9quipes et les marques Bertrand Franchise<\/em>\u00a0\u00bb, affirment-ils.<\/strong><\/p><\/blockquote>\n

Olivier Bertrand partage \u00e9galement cet optimisme\u00a0:<\/strong><\/p>\n

\u00ab\u00a0Je suis convaincu du potentiel de Cr\u00eape Touch et nous allons donner \u00e0 cette marque et ses \u00e9quipes les moyens de ses ambitions op\u00e9rationnelles<\/em> \u00bb.<\/p><\/blockquote>\n

Cr\u00eape Touch ouvre un nouveau restaurant \u00e0 Bordeaux<\/h2>\n

Depuis le 18 f\u00e9vrier dernier, le r\u00e9seau Cr\u00eape Touch<\/strong> a ouvert un nouvel \u00e9tablissement<\/strong> au cadre moderne, \u00e0 l’ambiance v\u00e9g\u00e9talis\u00e9e et conviviale \u00e0 Bordeaux<\/strong>. Ce lieu propose une vari\u00e9t\u00e9 de cr\u00eapes et de gaufres \u00e0 composer, des cr\u00e9ations originales, ainsi que des salades, milkshakes et smoothies, disponibles pour une consommation sur place ou \u00e0 emporter.<\/p>\n

Le restaurant est situ\u00e9 dans le Centre Commercial Au Shopping<\/strong> de Bordeaux Lac<\/strong>, qui comprend 131 boutiques et 30 restaurants, attirant environ 8 millions de visiteurs chaque ann\u00e9e. Sur sa superficie de 300 m\u00b2, le Cr\u00eape Touch de Bordeaux dispose de 100 places assises \u00e0 l’int\u00e9rieur et d’une terrasse spacieuse de 71 m\u00b2 pouvant accueillir 48 convives.
\nL’\u00e9tablissement propose une offre gourmande disponible du matin jusqu’\u00e0 22h, et jusqu’\u00e0 22h30 les vendredis et samedis, r\u00e9pondant ainsi aux besoins des clients tout au long de la journ\u00e9e.<\/p>\n

Thomas Joire<\/strong>, ancien cadre chez Carrefour, est \u00e0 l\u2019origine de ce projet. Son choix pour Cr\u00eape Touch a \u00e9t\u00e9 motiv\u00e9 par l’attrait du concept de lieu de vie<\/strong>, la diversit\u00e9 de l’offre culinaire<\/strong> et le contact humain avec l’\u00e9quipe de d\u00e9veloppement.<\/strong><\/p>\n

Cr\u00eape Touch Bordeaux Lac repr\u00e9sente le premier restaurant ouvert cette ann\u00e9e et le 18\u00e8me du r\u00e9seau. Ce lancement marque le d\u00e9but d\u2019une s\u00e9rie de nouvelles ouvertures<\/strong>, avec une douzaine de restaurants pr\u00e9vus pour 2025<\/strong>, notamment \u00e0 Toulon, Euralille, Blagnac, Cormontreuil, Plan de Campagne, Vitrolles, Montpellier, M\u00e9rignac, Laval, O’Parinor et Saint-Omer.<\/p>\n

D\u00e9sign\u00e9e r\u00e9v\u00e9lation de la Franchise<\/strong> en 2023<\/strong>, Cr\u00eape Touch ambitionne d’atteindre 50 \u00e9tablissements d’ici fin 2027<\/strong> et vise \u00e0 devenir le leader du segment des cr\u00eaperies<\/strong>, tout en rappelant qu’il existe encore de nombreuses opportunit\u00e9s de d\u00e9veloppement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00eape Touch d\u00e9marre l’ann\u00e9e en annon\u00e7ant l’entr\u00e9e de Bertrand Franchise au capital de son enseigne. Ce partenariat fait de Bertrand Franchise un associ\u00e9 minoritaire dans un premier temps et vise \u00e0 dynamiser l’expansion du r\u00e9seau Cr\u00eape Touch. Par ailleurs, le sp\u00e9cialiste des cr\u00eapes et des gaufres a ouvert un nouveau point de vente \u00e0 Bordeaux. […]<\/p>\n","protected":false},"author":7776,"featured_media":507911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2344],"tags":[],"class_list":["post-507908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-glaces-crepes-gauffres","entry","has-media"],"acf":[],"yoast_head":"\nCr\u00eape 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