{"id":507869,"date":"2025-04-05T11:23:05","date_gmt":"2025-04-05T10:23:05","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=507869"},"modified":"2025-04-03T19:35:21","modified_gmt":"2025-04-03T18:35:21","slug":"quick-objectif-300-restaurants-franchises-dici-2028","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/quick-objectif-300-restaurants-franchises-dici-2028","title":{"rendered":"Quick : objectif 300 restaurants franchis\u00e9s d’ici 2028"},"content":{"rendered":"

Dans un secteur de la restauration rapide ultra-concurrentiel, la franchise Quick<\/strong><\/a> r\u00e9alise un retour remarquable<\/strong> sur le devant de la sc\u00e8ne. L’enseigne franco-belge, qui semblait en perte de vitesse il y a quelques ann\u00e9es, affiche aujourd’hui une croissance spectaculaire<\/strong> qui attire l’attention des investisseurs et candidats \u00e0 la franchise. Rachet\u00e9e en 2021 par le fonds d’investissement HIG Capital, la cha\u00eene a compl\u00e8tement invers\u00e9 sa trajectoire, passant de 100 \u00e0 160 restaurants en France<\/strong>, avec un chiffre d’affaires atteignant 515 millions d’euros en 2024 \u2013 une progression de 25% sur un an et de 100% sur trois ans. Ces r\u00e9sultats impressionnants t\u00e9moignent d’une strat\u00e9gie efficace<\/strong> dans un contexte \u00e9conomique pourtant d\u00e9licat. Avec un r\u00e9seau compos\u00e9 \u00e0 90% de franchis\u00e9s op\u00e9rant sous contrat de location-g\u00e9rance, Quick ambitionne d\u00e9sormais d’atteindre 300 \u00e9tablissements<\/strong> d’ici 2028<\/strong>. Cette expansion rapide offre de nouvelles opportunit\u00e9s pour les entrepreneurs<\/strong> souhaitant se lancer dans la franchise de restauration rapide<\/strong>. Quels sont les facteurs de ce succ\u00e8s et pourquoi le mod\u00e8le Quick m\u00e9rite-t-il l’attention des candidats \u00e0 la franchise aujourd’hui ?<\/p>\n

\"Quick<\/p>\n

Un mod\u00e8le de franchise aux performances \u00e9conomiques robustes<\/h2>\n

Les chiffres parlent d’eux-m\u00eames : avec un chiffre d’affaires moyen de 3,5 millions d’euros par restaurant<\/strong>, Quick propose un mod\u00e8le \u00e9conomique attractif<\/strong> pour les franchis\u00e9s. Le restaurant le plus performant, situ\u00e9 \u00e0 Marseille Plan de Campagne, g\u00e9n\u00e8re pr\u00e8s de 9 millions d’euros de revenus annuels, d\u00e9montrant le potentiel exceptionnel de l’enseigne dans les emplacements strat\u00e9giques. Cette performance s’inscrit dans une strat\u00e9gie tarifaire ma\u00eetris\u00e9e, avec un ticket moyen de 9 euros par personne et une politique de stabilit\u00e9 des prix depuis fin 2023, contribuant sans doute \u00e0 la croissance de la fr\u00e9quentation.<\/p>\n

La structure de vente diversifi\u00e9e<\/strong> constitue \u00e9galement un atout majeur pour les franchis\u00e9s<\/strong> : 43% des ventes sont r\u00e9alis\u00e9es en salle, 26% en drive, 19% \u00e0 emporter et 12% en livraison. Cette r\u00e9partition \u00e9quilibr\u00e9e permet de minimiser les risques et de s’adapter aux \u00e9volutions des habitudes de consommation<\/strong>. La franchise Quick<\/strong> repose sur un mod\u00e8le de location-g\u00e9rance<\/strong>, formule qui permet aux entrepreneurs de b\u00e9n\u00e9ficier d’une enseigne \u00e9tablie tout en limitant l’investissement initial compar\u00e9 \u00e0 d’autres acteurs du secteur.<\/p>\n

L’expansion territoriale planifi\u00e9e offre \u00e9galement des opportunit\u00e9s significatives<\/strong> pour les nouveaux entrants. Fr\u00e9d\u00e9ric Levacher, PDG de l’enseigne, souligne que \u00ab\u00a0plusieurs grandes villes fran\u00e7aises comme Nantes, Montpellier ou Nice\u00a0\u00bb ne disposent pas encore de restaurants Quick, cr\u00e9ant des perspectives d’implantation dans des zones \u00e0 fort potentiel commercial<\/strong>. Cette strat\u00e9gie d’expansion, avec une trentaine d’ouvertures pr\u00e9vues chaque ann\u00e9e, t\u00e9moigne d’une ambition mesur\u00e9e mais constante, permettant un d\u00e9veloppement ma\u00eetris\u00e9 du r\u00e9seau et un accompagnement qualitatif des franchis\u00e9s.<\/p>\n

Les leviers d’innovation qui s\u00e9curisent l’investissement des franchis\u00e9s<\/h2>\n

L’attractivit\u00e9 de Quick<\/strong> comme opportunit\u00e9 de franchise<\/strong> repose \u00e9galement sur sa capacit\u00e9 \u00e0 se r\u00e9inventer et \u00e0 stimuler son activit\u00e9 commerciale<\/strong>. L’enseigne a fait de l’innovation produit<\/strong> un pilier strat\u00e9gique, avec le lancement de 20 nouveaux burgers en 2024 et autant pr\u00e9vus pour 2025. Cette dynamique d’innovation permet de maintenir l’int\u00e9r\u00eat des consommateurs et de g\u00e9n\u00e9rer des pics d’activit\u00e9 r\u00e9guliers pour les franchis\u00e9s. Le Giant, burger embl\u00e9matique f\u00eatant ses 45 ans, repr\u00e9sente toujours 40% des ventes, offrant une base solide de revenus tout en permettant une diversification de l’offre.<\/p>\n

La strat\u00e9gie marketing s’appuie sur des partenariats avec des personnalit\u00e9s reconnues<\/strong> comme Tony Parker, Eric et Ramzy, ou plus r\u00e9cemment Soprano, visant \u00e0 \u00e9largir l’audience de la marque, notamment aupr\u00e8s des adolescents. Pour les franchis\u00e9s, ces collaborations repr\u00e9sentent un investissement marketing mutualis\u00e9 \u00e0 l’\u00e9chelle nationale<\/strong> qui b\u00e9n\u00e9ficie directement \u00e0 la fr\u00e9quentation locale.<\/p>\n

Sur le plan digital<\/strong>, Quick a rattrap\u00e9 son retard avec le d\u00e9ploiement d’une application de fid\u00e9lit\u00e9<\/strong> comptant d\u00e9j\u00e0 plus d’un million de membres et l’installation de QR codes sur les tables pour faciliter la commande. La digitalisation <\/strong>des points de vente<\/strong> est particuli\u00e8rement avanc\u00e9e avec 95% des commandes effectu\u00e9es via les bornes, optimisant ainsi la gestion op\u00e9rationnelle des restaurants. Ces innovations technologiques<\/strong> repr\u00e9sentent un avantage consid\u00e9rable pour les franchis\u00e9s en termes d’efficacit\u00e9 op\u00e9rationnelle et de collecte de donn\u00e9es clients.<\/p>\n

Face \u00e0 des concurrents plus imposants comme McDonald’s (1600 restaurants), Burger King (600) ou KFC (400), Quick capitalise sur sa taille interm\u00e9diaire pour offrir \u00e0 ses franchis\u00e9s un accompagnement personnalis\u00e9<\/strong> tout en b\u00e9n\u00e9ficiant d’une notori\u00e9t\u00e9 \u00e9tablie. L’engouement pour la marque se confirme avec plus de 900 candidatures re\u00e7ues l’an dernier, d\u00e9montrant l’attrait croissant de ce mod\u00e8le d’entreprise dans un march\u00e9 pourtant mature.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un secteur de la restauration rapide ultra-concurrentiel, la franchise Quick r\u00e9alise un retour remarquable sur le devant de la sc\u00e8ne. L’enseigne franco-belge, qui semblait en perte de vitesse il y a quelques ann\u00e9es, affiche aujourd’hui une croissance spectaculaire qui attire l’attention des investisseurs et candidats \u00e0 la franchise. Rachet\u00e9e en 2021 par le fonds […]<\/p>\n","protected":false},"author":45,"featured_media":507919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2355,2348,2341],"tags":[],"class_list":["post-507869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-burger","category-restauration-rapide-fast-food","category-restauration-bars-hotels","entry","has-media"],"acf":[],"yoast_head":"\nQuick 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