{"id":507776,"date":"2025-04-01T10:53:37","date_gmt":"2025-04-01T09:53:37","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=507776"},"modified":"2025-03-31T19:12:44","modified_gmt":"2025-03-31T18:12:44","slug":"big-m-etoffe-son-empire-avec-les-master-franchises-de-fatburger-et-buffalos-cafe","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/big-m-etoffe-son-empire-avec-les-master-franchises-de-fatburger-et-buffalos-cafe","title":{"rendered":"Big M \u00e9toffe son empire avec les master-franchises de Fatburger et Buffalo’s Caf\u00e9"},"content":{"rendered":"

En 2024, Big M<\/strong> franchit une \u00e9tape majeure dans son expansion<\/strong> en s’emparant des master-franchises<\/strong> de deux enseignes am\u00e9ricaines embl\u00e9matiques<\/strong>, Fatburger<\/strong> et Buffalo\u2019s Caf\u00e9<\/strong>. Avec un chiffre d’affaires pr\u00e9vu de 50 millions d’euros, le groupe fran\u00e7ais dirig\u00e9 par Mehdi Bella et Yannis Ourabia entend capitaliser sur le savoir-faire et la renomm\u00e9e de ces marques pour diversifier son offre sur le march\u00e9 du fast-food<\/strong>. En s’associant \u00e0 Fat Brands, qui op\u00e8re dans plus de 40 pays avec 18 marques sous sa houlette, Big M vise \u00e0 renforcer sa pr\u00e9sence sur la sc\u00e8ne internationale<\/strong> tout en pr\u00e9servant ses valeurs de qualit\u00e9 et d’accessibilit\u00e9.<\/p>\n

\"Big<\/p>\n

La strat\u00e9gie de diversification de Big M \u00e0 travers l’h\u00e9ritage am\u00e9ricain<\/h2>\n

Big M<\/strong>, fond\u00e9 en 2019 \u00e0 Bondy, a rapidement conquis le march\u00e9 fran\u00e7ais avec son concept de street-food halal<\/strong>. Le rachat<\/strong> des franchises Fatburger<\/strong> et Buffalo\u2019s Caf\u00e9<\/strong> s’inscrit dans une strat\u00e9gie de diversification visant \u00e0 enrichir son offre. Fatburger, une institution du burger n\u00e9e en 1952 sur la c\u00f4te ouest des \u00c9tats-Unis, est r\u00e9put\u00e9e pour ses hamburgers g\u00e9n\u00e9reux et personnalisables. Buffalo\u2019s Caf\u00e9, quant \u00e0 elle, se distingue par ses recettes de poulet frit, tr\u00e8s pris\u00e9es outre-Atlantique.<\/p>\n

Mehdi Bella, co-fondateur de Big M, souligne l’importance de cette acquisition :<\/strong><\/p>\n

\u00ab\u00a0Nous souhaitons compl\u00e9ter notre gamme de produits avec des offres premium de Fatburger et des sp\u00e9cialit\u00e9s in\u00e9dites en France de Buffalo\u2019s Caf\u00e9, comme les boneless.\u00a0\u00bb<\/p><\/blockquote>\n

En int\u00e9grant ces enseignes, Big M esp\u00e8re s\u00e9duire une client\u00e8le plus large tout en maintenant son engagement envers la qualit\u00e9 et l’accessibilit\u00e9, deux piliers de son succ\u00e8s.<\/p>\n

La fusion<\/strong> des valeurs am\u00e9ricaines<\/strong> et de la \u00ab\u00a0french touch\u00a0\u00bb<\/strong> promet de dynamiser l’exp\u00e9rience client, en proposant des produits frais et savoureux \u00e0 des prix attractifs. Cette approche pourrait \u00e9galement renforcer la comp\u00e9titivit\u00e9 de Big M<\/strong> face \u00e0 des acteurs majeurs du secteur, tels que Five Guys et Wingstop.<\/p>\n

Un plan de d\u00e9veloppement ambitieux et porteur d’opportunit\u00e9s<\/h2>\n

L’acquisition des master-franchises de Fatburger et Buffalo\u2019s Caf\u00e9<\/strong> s’accompagne d’un plan de d\u00e9veloppement ambitieux<\/strong>. Big M pr\u00e9voit d’ouvrir 5 \u00e0 6 restaurants<\/strong> sous ces enseignes d\u00e8s 2025<\/strong>, puis d’acc\u00e9l\u00e9rer le rythme avec 15 ouvertures en 2026 et 20 en 2027. Au total, le groupe ambitionne d’atteindre 40 nouvelles implantations d’ici deux ans<\/strong>.<\/p>\n

Cette expansion est \u00e9galement synonyme de nouvelles opportunit\u00e9s d’emploi. Big M pr\u00e9voit de recruter de nouveaux franchis\u00e9s et collaborateurs pour soutenir cette croissance. Un directeur op\u00e9rationnel sera \u00e9galement nomm\u00e9 pour superviser le d\u00e9veloppement des enseignes et garantir leur succ\u00e8s sur le territoire fran\u00e7ais.<\/p>\n

En parall\u00e8le, Big M continue de renforcer sa pr\u00e9sence \u00e0 l’international<\/strong> avec l’ouverture de son premier restaurant au Maroc, \u00e0 Tanger. Mehdi Bella, lui-m\u00eame d’origine marocaine, exprime sa fiert\u00e9 :<\/p>\n

\u00ab\u00a0Ouvrir un restaurant Big M \u00e0 Tanger est une immense fiert\u00e9 pour moi. J’esp\u00e8re que notre enseigne deviendra une partie int\u00e9grante de la vie des Marocains, tout comme elle l’est d\u00e9j\u00e0 pour les Fran\u00e7ais.\u00a0\u00bb<\/p><\/blockquote>\n

Avec cette acquisition strat\u00e9gique, Big M<\/strong> s’affirme comme un acteur incontournable du fast-food halal<\/strong>, pr\u00eat \u00e0 rivaliser avec les g\u00e9ants du secteur. Le mariage entre tradition am\u00e9ricaine et expertise fran\u00e7aise ouvre la voie \u00e0 un avenir prometteur pour l’enseigne, tant en France qu’\u00e0 l’international.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2024, Big M franchit une \u00e9tape majeure dans son expansion en s’emparant des master-franchises de deux enseignes am\u00e9ricaines embl\u00e9matiques, Fatburger et Buffalo\u2019s Caf\u00e9. Avec un chiffre d’affaires pr\u00e9vu de 50 millions d’euros, le groupe fran\u00e7ais dirig\u00e9 par Mehdi Bella et Yannis Ourabia entend capitaliser sur le savoir-faire et la renomm\u00e9e de ces marques pour […]<\/p>\n","protected":false},"author":45,"featured_media":507778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2355,2356,2348],"tags":[],"class_list":["post-507776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-burger","category-halal","category-restauration-rapide-fast-food","entry","has-media"],"acf":[],"yoast_head":"\nBig 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