{"id":506410,"date":"2025-03-06T11:24:49","date_gmt":"2025-03-06T10:24:49","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=506410"},"modified":"2025-03-05T16:07:43","modified_gmt":"2025-03-05T15:07:43","slug":"la-mie-caline-deploie-loperation-les-prix-bloques","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-mie-caline-deploie-loperation-les-prix-bloques","title":{"rendered":"La Mie C\u00e2line d\u00e9ploie l\u2019op\u00e9ration \u00ab Les Prix Bloqu\u00e9s \u00bb"},"content":{"rendered":"<p>\u00c0 l&rsquo;occasion de ses 40 ans, <strong>La Mie C\u00e2line lance l&rsquo;op\u00e9ration \u00ab Les Prix Bloqu\u00e9s \u00bb pour rendre ses produits accessibles \u00e0 tous<\/strong>. Du 3 mars au 30 juin 2025, l&rsquo;enseigne propose une baguette \u00e0 1 euro et un menu complet \u00e0 5 euros, tout en garantissant la m\u00eame qualit\u00e9 de produits qu&rsquo;\u00e0 son habitude. Cette initiative a pour objectif de favoriser les moments de partage, de fid\u00e9liser sa client\u00e8le actuelle et d\u2019attirer de nouveaux consommateurs.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-506412\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2025\/03\/La-Mie-Caline-Les-Prix-Bloques.jpg\" alt=\"Op\u00e9ration \u00ab Les Prix Bloqu\u00e9s \u00bb de La Mie C\u00e2line\" width=\"672\" height=\"400\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2025\/03\/La-Mie-Caline-Les-Prix-Bloques.jpg 680w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2025\/03\/La-Mie-Caline-Les-Prix-Bloques-300x179.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>Une initiative ax\u00e9e sur le plaisir et le partage<\/h2>\n<p>Avec <strong>\u00ab Les Prix Bloqu\u00e9s \u00bb<\/strong>, La Mie C\u00e2line propose une r\u00e9ponse concr\u00e8te aux d\u00e9fis \u00e9conomiques actuels, permettant \u00e0 ses clients de se faire plaisir sans d\u00e9passer leur budget. L\u2019enseigne rassure ses clients en pr\u00e9cisant que seule la baisse des prix a eu lieu, tandis que le grammage et la qualit\u00e9 de ses produits restent inchang\u00e9s.<\/p>\n<p>L&rsquo;objectif de cette initiative est de rendre les produits du quotidien accessibles, tout en offrant une exp\u00e9rience client \u00e0 la hauteur des standards de la marque. <strong>Cette d\u00e9marche repose sur deux axes principaux :<\/strong><\/p>\n<ul>\n<li><strong>Repas du midi complet<\/strong> : une offre vari\u00e9e, sans compromis sur la qualit\u00e9, r\u00e9pondant aux besoins d\u2019une client\u00e8le diversifi\u00e9e.<\/li>\n<li><strong>Baguette \u00e0 1 euro<\/strong> : une proposition attrayante, diff\u00e9rente des offres concurrentes souvent soumises \u00e0 des conditions d\u2019achat.<\/li>\n<\/ul>\n<p>En prolongeant cette op\u00e9ration de 3 semaines \u00e0 4 mois, La Mie C\u00e2line r\u00e9affirme son engagement envers la g\u00e9n\u00e9rosit\u00e9, un engagement largement soutenu par 94 % de ses franchis\u00e9s.<\/p>\n<h2>R\u00e9pondre aux enjeux \u00e9conomiques actuels<\/h2>\n<p>Avec une inflation de 2 % en France, chaque achat devient plus co\u00fbteux, impactant le pouvoir d\u2019achat des consommateurs. D&rsquo;apr\u00e8s une \u00e9tude YouGov de septembre 2024, 55 % des Fran\u00e7ais envisagent de r\u00e9duire leurs sorties pour mieux g\u00e9rer leur budget, tandis que 60 % s&rsquo;adaptent \u00e0 la hausse des prix en recherchant des alternatives plus abordables.<\/p>\n<p>Dans ce contexte, la <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-la-mie-caline\"><strong>franchise La Mie C\u00e2line<\/strong><\/a> propose des offres en phase avec les pr\u00e9occupations \u00e9conomiques actuelles des consommateurs. <strong>Les menus \u00e0 prix bloqu\u00e9s<\/strong> permettent de maintenir une qualit\u00e9 \u00e9lev\u00e9e tout en facilitant la gestion des d\u00e9penses.<\/p>\n<blockquote><p>\u00ab <em>Chez La Mie C\u00e2line, \u00eatre fabricant de bons moments n\u2019est pas qu\u2019un slogan, c\u2019est une v\u00e9ritable promesse que nous renouvelons chaque jour<\/em>\u00a0\u00bb, <strong>a affirm\u00e9 Vincent Guittonneau, Directeur Marketing et Communication.<\/strong><\/p><\/blockquote>\n<p>Pour l\u2019enseigne, cette op\u00e9ration incarne son engagement \u00e0 <strong>offrir des prix attractifs tout en pr\u00e9servant la qualit\u00e9, le grammage et l&rsquo;authenticit\u00e9 de ses produits<\/strong>, en cette p\u00e9riode o\u00f9 le pouvoir d\u2019achat est mis \u00e0 l\u2019\u00e9preuve. La Mie C\u00e2line souhaite ainsi offrir \u00e0 ses clients des moments de partage et de convivialit\u00e9, fid\u00e8les \u00e0 son ADN et essentiels pour accompagner chacun dans son quotidien.<\/p>\n<h2>Une campagne de communication renforc\u00e9e<\/h2>\n<p>Pour maximiser l&rsquo;impact de son initiative <strong>\u00ab Les Prix Bloqu\u00e9s \u00bb<\/strong>, La Mie C\u00e2line lance <strong>une campagne de communication multicanal<\/strong>. Un spot t\u00e9l\u00e9vis\u00e9 sera diffus\u00e9 pendant 2 semaines en mars 2025, garantissant une <strong>couverture m\u00e9diatique \u00e9tendue<\/strong>. Par ailleurs, une forte pr\u00e9sence sur YouTube et un dispositif Google actif tout au long du mois de mars viseront particuli\u00e8rement les jeunes consommateurs et les familles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion de ses 40 ans, La Mie C\u00e2line lance l&rsquo;op\u00e9ration \u00ab Les Prix Bloqu\u00e9s \u00bb pour rendre ses produits accessibles \u00e0 tous. Du 3 mars au 30 juin 2025, l&rsquo;enseigne propose une baguette \u00e0 1 euro et un menu complet \u00e0 5 euros, tout en garantissant la m\u00eame qualit\u00e9 de produits qu&rsquo;\u00e0 son habitude. [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":506413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2300],"tags":[],"class_list":["post-506410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-boulangerie-patisserie-traiteur","entry","has-media"],"acf":[],"yoast_head":"<!-- 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