{"id":501648,"date":"2024-11-23T13:47:11","date_gmt":"2024-11-23T12:47:11","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=501648"},"modified":"2024-11-22T20:27:53","modified_gmt":"2024-11-22T19:27:53","slug":"alain-afflelou-recoit-une-distinction-et-fait-evoluer-son-concept-de-magasin","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/alain-afflelou-recoit-une-distinction-et-fait-evoluer-son-concept-de-magasin","title":{"rendered":"Alain Afflelou re\u00e7oit une distinction et fait \u00e9voluer son concept de magasin"},"content":{"rendered":"

Avec une note globale de 19,27\/20<\/strong>, le r\u00e9seau Alain Afflelou<\/strong> a remport\u00e9 le prix \u00ab \u00c9lu Service Client de l\u2019Ann\u00e9e \u00bb<\/strong> dans la cat\u00e9gorie \u00ab Opticien \u00bb<\/strong>. Dans un souci de d\u00e9veloppement continu, l’enseigne a \u00e9galement annonc\u00e9 l’\u00e9volution de son concept de magasin<\/strong>, autour de son produit phare, MAGIC<\/strong>.<\/p>\n

\"Espace<\/p>\n

Alain Afflelou \u00ab \u00c9lu<\/strong> Service Client de l\u2019Ann\u00e9e \u00bb<\/h2>\n

Pour la 9e ann\u00e9e cons\u00e9cutive, le r\u00e9seau Alain Afflelou a remport\u00e9 le prix \u00ab \u00c9lu Service Client de l\u2019Ann\u00e9e \u00bb dans la cat\u00e9gorie \u00ab Opticien \u00bb, avec une note globale de 19,27\/20, marquant une progression de 2,03 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Cette distinction refl\u00e8te non seulement la constance de l\u2019enseigne, mais aussi sa capacit\u00e9 \u00e0 innover pour r\u00e9pondre aux attentes croissantes de sa client\u00e8le. Alain Afflelou a su \u00e9tablir une relation de confiance en offrant une \u00e9coute attentive et un service de qualit\u00e9, que ce soit en magasin, par t\u00e9l\u00e9phone, en ligne, sur les r\u00e9seaux sociaux ou via son site web.<\/p>\n

Les clients myst\u00e8res ont \u00e9valu\u00e9 le service sur 14 crit\u00e8res pr\u00e9cis, attribuant une note de 19,27\/20 (contre 18,89\/20 en 2023). Cette am\u00e9lioration souligne l’engagement du r\u00e9seau \u00e0 offrir des services personnalis\u00e9s et accessibles, tout en optimisant le parcours client \u00e0 travers diff\u00e9rents canaux.<\/p>\n

L\u2019enseigne continue de se r\u00e9inventer en proposant des solutions multicanales pour fluidifier l’exp\u00e9rience de sant\u00e9 visuelle de ses clients et lance des services digitaux innovants, tels que la commande en ligne, la livraison en magasin et la t\u00e9l\u00e9consultation ophtalmologique.<\/p>\n

\u00ab Notre ambition est de rester un leader incontest\u00e9 dans le secteur de l’optique, et de l\u2019audio en am\u00e9liorant constamment le bien-\u00eatre de nos clients<\/em> \u00bb, a d\u00e9clar\u00e9 Afif Haddar, Directeur G\u00e9n\u00e9ral des Ventes d’Alain Afflelou.<\/strong><\/p><\/blockquote>\n

La franchise fait \u00e9voluer son concept de magasin<\/h2>\n

Apr\u00e8s six mois de tests dans trois succursales parisiennes, le Groupe AFFLELOU<\/strong> a choisi de repenser son concept de magasin<\/strong> pour am\u00e9liorer l\u2019exp\u00e9rience client<\/strong> autour de son produit phare, MAGIC. Ce nouvel agencement vise \u00e0 offrir une exp\u00e9rience plus fluide, immersive et interactive, tout en renfor\u00e7ant les synergies entre les offres optiques et auditives, afin de proposer un accompagnement global pour la sant\u00e9 visuelle et auditive des clients. Cette \u00e9volution repose sur trois axes principaux<\/strong>.<\/p>\n

1- Un environnement repens\u00e9 autour de l’offre MAGIC<\/h3>\n

Ce nouvel agencement met en avant la Collection MAGIC AFFLELOU en pr\u00e9sentant de mani\u00e8re in\u00e9dite les montures et les MAGIC CLIPS, avec 30 % de l\u2019espace magasin d\u00e9di\u00e9 \u00e0 cette gamme. Avec 30 % d\u2019exposition en magasin, ces montures sont d\u00e9sormais pr\u00e9sent\u00e9es d\u2019une mani\u00e8re valorisante et interactive, offrant ainsi une exp\u00e9rience client enrichie.<\/p>\n

Pour am\u00e9liorer la lisibilit\u00e9 de l\u2019offre et stimuler la curiosit\u00e9 des clients, plusieurs \u00e9l\u00e9ments ont \u00e9t\u00e9 int\u00e9gr\u00e9s, tels que :<\/p>\n

    \n
  • Une table d\u2019accueil MAGIC pour pr\u00e9senter les derniers mod\u00e8les de montures et MAGIC CLIPS.<\/li>\n
  • Des lin\u00e9aires de vente avec des tablettes r\u00e9tro\u00e9clair\u00e9es pour valoriser la Collection AFFLELOU.<\/li>\n
  • Un espace ludique et connect\u00e9 pour d\u00e9montrer les fonctionnalit\u00e9s des MAGIC CLIPS.<\/li>\n
  • Un secteur d\u00e9di\u00e9 \u00e0 l\u2019offre MAGIC pour les enfants.<\/li>\n
  • Des plateaux de d\u00e9monstration des MAGIC CLIPS sur les tables de vente.<\/li>\n<\/ul>\n

    2- Le renforcement de l’activit\u00e9 audition<\/h3>\n

    Dans le cadre de sa strat\u00e9gie \u00ab opticien et acousticien \u00bb, le Groupe AFFLELOU a repens\u00e9 l\u2019espace audition pour favoriser les synergies entre optique et audiologie. L\u2019espace, imm\u00e9diatement reconnaissable, met en avant les aides auditives INCOGNITO AI sous des cloches, cr\u00e9ant ainsi un environnement accueillant et sans complexe.<\/p>\n

    3- Une implantation simplifi\u00e9e pour les franchis\u00e9s<\/h3>\n

    Le concept MAGIC a \u00e9t\u00e9 con\u00e7u pour faciliter son adoption par les franchis\u00e9s, avec peu ou pas de travaux n\u00e9cessaires \u00e0 son installation. Il s\u2019int\u00e8gre harmonieusement au concept \u00ab Champs \u00c9lys\u00e9es \u00bb lanc\u00e9 en 2017, avec une d\u00e9clinaison all\u00e9g\u00e9e.
    \nD\u00e9j\u00e0 40 franchis\u00e9s sont pr\u00eats \u00e0 adopter ce nouveau concept, soulignant l’engagement du Groupe AFFLELOU \u00e0 offrir une exp\u00e9rience client innovante et accessible, aussi bien en optique qu’en audition.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Avec une note globale de 19,27\/20, le r\u00e9seau Alain Afflelou a remport\u00e9 le prix \u00ab \u00c9lu Service Client de l\u2019Ann\u00e9e \u00bb dans la cat\u00e9gorie \u00ab Opticien \u00bb. Dans un souci de d\u00e9veloppement continu, l’enseigne a \u00e9galement annonc\u00e9 l’\u00e9volution de son concept de magasin, autour de son produit phare, MAGIC. Alain Afflelou \u00ab \u00c9lu Service Client […]<\/p>\n","protected":false},"author":7776,"featured_media":501650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2292],"tags":[],"class_list":["post-501648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-optique-ou-opticien","entry","has-media"],"acf":[],"yoast_head":"\nAlain Afflelou re\u00e7oit une distinction et fait \u00e9voluer son concept<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une note de 19.27\/20, le r\u00e9seau Alain Afflelou a r\u00e9ussi \u00e0 d\u00e9crocher le prix \u00c9lu Service Client de l\u2019Ann\u00e9e dans la cat\u00e9gorie Opticien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/alain-afflelou-recoit-une-distinction-et-fait-evoluer-son-concept-de-magasin\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Afflelou re\u00e7oit une distinction et fait \u00e9voluer son concept\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 une note de 19.27\/20, le r\u00e9seau Alain Afflelou a r\u00e9ussi \u00e0 d\u00e9crocher le prix \u00c9lu Service Client de 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