{"id":499729,"date":"2024-10-10T11:26:14","date_gmt":"2024-10-10T10:26:14","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=499729"},"modified":"2024-10-09T16:31:17","modified_gmt":"2024-10-09T15:31:17","slug":"fnac-une-presence-renforcee-sur-tous-les-fronts","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/fnac-une-presence-renforcee-sur-tous-les-fronts","title":{"rendered":"Fnac, une pr\u00e9sence renforc\u00e9e sur tous les fronts\u00a0!"},"content":{"rendered":"<p>L\u2019histoire de la <strong>Fnac<\/strong> a d\u00e9but\u00e9 en 1954, avec <strong>la franchise profond\u00e9ment ancr\u00e9e dans son ADN<\/strong>. Aujourd\u2019hui, l\u2019enseigne jouit d\u2019une notori\u00e9t\u00e9 exceptionnelle gr\u00e2ce \u00e0 la qualit\u00e9 de ses produits et services, ainsi qu&rsquo;\u00e0 sa culture centr\u00e9e sur le client.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-499730\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2024\/10\/devanture-fnac-300x187.jpg\" alt=\"Fa\u00e7ade Fnac\" width=\"600\" height=\"373\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2024\/10\/devanture-fnac-300x187.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2024\/10\/devanture-fnac.jpg 731w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Une histoire de franchise et d&rsquo;expansion<\/h2>\n<p>En tant que distributeur sp\u00e9cialis\u00e9 de r\u00e9f\u00e9rence et acteur incontournable sur le march\u00e9, <strong>la Fnac ambitionne d&rsquo;incarner les nouveaux standards d\u2019un retail omnicanal<\/strong>, alliant <strong>humanit\u00e9<\/strong> et <strong>digitalisation<\/strong>, tout en se d\u00e9veloppant dans les petites et moyennes villes.<\/p>\n<p>Leader dans les domaines des biens culturels, des loisirs et des technologies, <strong>la Fnac<\/strong> propose un <strong>concept unique<\/strong> qui regroupe <strong>une vari\u00e9t\u00e9 de produits en un seul endroit<\/strong>. Pr\u00e9sente en ligne depuis 20 ans, la Fnac a su s\u2019adapter aux \u00e9volutions du march\u00e9 et s\u2019affirme comme <strong>un acteur cl\u00e9 du e-commerce<\/strong> en France.<\/p>\n<p>Son mod\u00e8le omnicanal repose sur l&rsquo;int\u00e9gration de ses <strong>magasins physiques<\/strong> et de son <strong>site marchand<\/strong>, garantissant ainsi une exp\u00e9rience client optimale. De plus, le r\u00e9seau dispose de six entrep\u00f4ts en France pour soutenir son approche omnicanale :<\/p>\n<ul>\n<li><strong>Wissous<\/strong> : produits culturels<\/li>\n<li><strong>Massy<\/strong> : produits \u00e9ditoriaux<\/li>\n<li><strong>Moussy<\/strong> : produits techniques<\/li>\n<li><strong>Plessis<\/strong> : petit \u00e9lectrom\u00e9nager<\/li>\n<li><strong>Mitry-Mory et Satolas<\/strong> : r\u00e9f\u00e9rences lourdes et encombrantes telles que le gros \u00e9lectrom\u00e9nagers et les t\u00e9l\u00e9viseurs<\/li>\n<\/ul>\n<blockquote><p>\u00ab\u00a0<em>La franchise est dans notre ADN depuis toujours car c\u2019est avant tout une histoire d\u2019entrepreneurs depuis nos origines en 1954<\/em>\u00a0\u00bb, <strong>a d\u00e9clar\u00e9 Fran\u00e7ois Gazuit, Directeur Exploitation Groupe<\/strong>.<\/p><\/blockquote>\n<p>Sa r\u00e9putation exceptionnelle d\u2019aujourd\u2019hui est le fruit de ses <strong>nombreux atouts<\/strong> : ses produits \u00e9ditoriaux, son service client de qualit\u00e9 et son expertise technique.<\/p>\n<blockquote><p>\u00ab\u00a0<em>Nous accompagnons nos franchis\u00e9s avant, pendant et apr\u00e8s chaque ouverture et les aidons dans l\u2019animation de leurs points de vente<\/em> \u00bb, <strong>affirme Philippe Azerarak, Directeur Franchises et Partenariats.<\/strong><\/p><\/blockquote>\n<p>Aujourd\u2019hui, <strong>Fnac-Darty<\/strong> se positionne comme <strong>le leader europ\u00e9en de la distribution sp\u00e9cialis\u00e9e<\/strong>, affichant un chiffre d&rsquo;affaires sup\u00e9rieur \u00e0 8 milliards d&rsquo;euros et plus de 5 millions de nouveaux clients actifs. Pr\u00e9sent dans 13 pays, dont la Belgique, le Portugal et la Tunisie, le groupe attire 181 millions de visiteurs en magasin et emploie plus de 25 000 collaborateurs. Avec un r\u00e9seau de <strong>802 magasins \u00e0 l&rsquo;international<\/strong>, dont 390 en franchise, la Fnac compte \u00e9galement 10 millions de membres profitant de ses programmes de fid\u00e9lit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019histoire de la Fnac a d\u00e9but\u00e9 en 1954, avec la franchise profond\u00e9ment ancr\u00e9e dans son ADN. Aujourd\u2019hui, l\u2019enseigne jouit d\u2019une notori\u00e9t\u00e9 exceptionnelle gr\u00e2ce \u00e0 la qualit\u00e9 de ses produits et services, ainsi qu&rsquo;\u00e0 sa culture centr\u00e9e sur le client. Une histoire de franchise et d&rsquo;expansion En tant que distributeur sp\u00e9cialis\u00e9 de r\u00e9f\u00e9rence et acteur incontournable [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":499731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2268],"tags":[],"class_list":["post-499729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-culture-et-loisirs","entry","has-media"],"acf":[],"yoast_head":"<!-- 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