{"id":499390,"date":"2024-10-03T10:12:18","date_gmt":"2024-10-03T09:12:18","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=499390"},"modified":"2024-10-02T15:15:54","modified_gmt":"2024-10-02T14:15:54","slug":"intermarche-auchan-et-casino-creent-lalliance-aura-retail","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/intermarche-auchan-et-casino-creent-lalliance-aura-retail","title":{"rendered":"Intermarch\u00e9, Auchan et Casino cr\u00e9ent l\u2019alliance Aura Retail"},"content":{"rendered":"

Les r\u00e9seaux Intermarch\u00e9<\/strong>, Auchan<\/strong> et Casino<\/strong> ont annonc\u00e9 la formation de l’alliance Aura Retail<\/strong>, un partenariat \u00e0 long terme<\/strong> ax\u00e9 sur les achats<\/strong>, qui repr\u00e9sente une d\u00e9marche de coop\u00e9ration entre les trois entit\u00e9s pour une dur\u00e9e de 10 ans. Cette alliance regroupe cinq structures op\u00e9rationnelles<\/strong> visant \u00e0 renforcer le poids d’Intermarch\u00e9, Auchan et Casino lors des n\u00e9gociations commerciales avec les principaux industriels, surtout dans le contexte actuel d’inqui\u00e9tudes concernant le pouvoir d’achat<\/strong> face \u00e0 une inflation persistante.<\/p>\n

\"Un<\/p>\n

Un partenariat pour une dur\u00e9e de 10 ans\u00a0!<\/h2>\n

L\u2019alliance Aura Retail<\/strong>, compos\u00e9e de cinq structures op\u00e9rationnelles, tirera parti des forces et des compl\u00e9mentarit\u00e9s d\u2019Intermarch\u00e9-Netto, d\u2019Auchan et de Casino afin de renforcer la position des trois groupes dans les n\u00e9gociations commerciales<\/strong> avec les principaux industriels.<\/p>\n

Les nouvelles structures d\u2019Aura Retail offriront \u00e9galement des opportunit\u00e9s de d\u00e9veloppement et d\u2019innovation<\/strong> pour les industriels partenaires des trois groupes. Dans le secteur des achats alimentaires<\/strong>, Aura Retail comprendra trois centrales d\u2019achats<\/strong> sous la direction d\u2019Intermarch\u00e9 :<\/p>\n

    \n
  • Aura Retail Achats Alimentaires<\/strong> : Cette premi\u00e8re centrale a pour objectif de cr\u00e9er des synergies d\u2019achat pour pr\u00e8s de 200 industriels de marques nationales PGC-FLS et sera situ\u00e9e \u00e0 Massy (91). Emmanuel Lavit (Pr\u00e9sident) et Fr\u00e9d\u00e9ric Lecoq (Directeur G\u00e9n\u00e9ral) en assureront la direction.<\/li>\n
  • Aura Retail International Food Services<\/strong> : Cette seconde structure se concentrera sur les n\u00e9gociations avec des multinationales pour des prestations de services, tout en favorisant des synergies dans les pays europ\u00e9ens o\u00f9 se trouvent les partenaires. Elle sera localis\u00e9e \u00e0 Bruxelles, dirig\u00e9e par Jean-Baptiste Berdeaux et Olivier Mercier.<\/li>\n
  • Aura Retail Private Label<\/strong> : Cette centrale sera \u00e9galement cr\u00e9\u00e9e \u00e0 Massy pour faciliter l\u2019acc\u00e8s des industriels europ\u00e9ens commercialisant des marques de distributeur (MDD), et sera dirig\u00e9e par Emmanuel Lavit, J\u00e9r\u00f4me Dumont, et Corinne Aubry-Lecomte.<\/li>\n<\/ul>\n

    Pour les achats non alimentaires de marques nationales, deux autres structures seront g\u00e9r\u00e9es par Auchan. Aura Retail Achats Non Alimentaires<\/strong> se concentrera sur les 100 plus grands industriels et sera situ\u00e9e \u00e0 Villeneuve-d\u2019Ascq, sous la pr\u00e9sidence de St\u00e9phane Boennec.
    \nAura Retail International Non-Food Services<\/strong>, qui sera bas\u00e9e \u00e0 Luxembourg, s\u2019adressera aux industriels non alimentaires.<\/p>\n

    Enfin, le p\u00e9rim\u00e8tre non alimentaire des MDD sera g\u00e9r\u00e9 par l’Organisation Intragroupe des Achats<\/strong> (OIA) d\u2019Auchan, int\u00e9grant des volumes d’Intermarch\u00e9 et de Casino.<\/p>\n

    Ces initiatives respectent la l\u00e9gislation sur la concurrence et garantiront l\u2019ind\u00e9pendance de chaque partenaire en ce qui concerne leur politique commerciale et le d\u00e9veloppement de leur r\u00e9seau de magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Les r\u00e9seaux Intermarch\u00e9, Auchan et Casino ont annonc\u00e9 la formation de l’alliance Aura Retail, un partenariat \u00e0 long terme ax\u00e9 sur les achats, qui repr\u00e9sente une d\u00e9marche de coop\u00e9ration entre les trois entit\u00e9s pour une dur\u00e9e de 10 ans. Cette alliance regroupe cinq structures op\u00e9rationnelles visant \u00e0 renforcer le poids d’Intermarch\u00e9, Auchan et Casino lors […]<\/p>\n","protected":false},"author":7776,"featured_media":438220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,2384],"tags":[],"class_list":["post-499390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","category-supermarche-et-superette","entry","has-media"],"acf":[],"yoast_head":"\nIntermarch\u00e9, Auchan et Casino cr\u00e9ent l\u2019alliance Aura Retail<\/title>\n<meta name=\"description\" content=\"Les r\u00e9seaux Intermarch\u00e9, Auchan et Casino annoncent la formation de l\u2019alliance Aura Retail, un partenariat de long terme ax\u00e9 sur les achats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/intermarche-auchan-et-casino-creent-lalliance-aura-retail\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intermarch\u00e9, Auchan et Casino cr\u00e9ent l\u2019alliance Aura Retail\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e9seaux Intermarch\u00e9, Auchan et Casino annoncent la formation de l\u2019alliance Aura Retail, un partenariat de long terme ax\u00e9 sur les achats.\" \/>\n<meta property=\"og:url\" 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