{"id":481388,"date":"2023-12-18T11:38:48","date_gmt":"2023-12-18T10:38:48","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=481388"},"modified":"2023-12-14T19:27:44","modified_gmt":"2023-12-14T18:27:44","slug":"toutes-les-cles-a-connaitre-pour-demarrer-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/toutes-les-cles-a-connaitre-pour-demarrer-en-franchise","title":{"rendered":"Toutes les cl\u00e9s \u00e0 conna\u00eetre pour d\u00e9marrer en franchise"},"content":{"rendered":"<p><strong>D\u00e9marrer en franchise<\/strong> est une grande \u00e9tape dans la vie d\u2019un entrepreneur, qui se retrouve soudainement confront\u00e9 \u00e0 un tout nouveau mod\u00e8le avec <strong>ses contraintes<\/strong> et <strong>ses r\u00e8gles<\/strong>. Si <strong>ouvrir une franchise<\/strong> est th\u00e9oriquement moins risqu\u00e9 que de d\u00e9buter une activit\u00e9 de z\u00e9ro, cela n\u2019en demeure pas moins un pari, \u00e9tant donn\u00e9 que le franchis\u00e9 engage ses finances personnelles pour s\u2019acquitter de la redevance initiale, entre autres, lui permettant d\u2019entrer dans le r\u00e9seau de franchise. Quelles sont les pratiques \u00e0 adopter et celles \u00e0 \u00e9viter ? Comment d\u00e9marrer en franchise de mani\u00e8re sereine ? <strong>AC Franchise<\/strong> vous prodigue <strong>de pr\u00e9cieux conseils<\/strong> \u00e0 c\u00f4t\u00e9 desquels il serait dommage de passer.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-481391 size-full\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/12\/Cles-Demarrer-Franchise-900x450-1.jpg\" alt=\"Les \u00e9tapes pour d\u00e9marrer une franchise\" width=\"900\" height=\"450\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/12\/Cles-Demarrer-Franchise-900x450-1.jpg 900w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/12\/Cles-Demarrer-Franchise-900x450-1-300x150.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/12\/Cles-Demarrer-Franchise-900x450-1-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Dressez un premier \u00e9tat des lieux<\/h2>\n<h3>S\u2019interroger sur sa motivation, un bon moyen de rassurer avant de sauter le pas<\/h3>\n<p>Avant m\u00eame d\u2019ouvrir une franchise, commencez par vous questionner sur votre <strong>motivation<\/strong>, votre <strong>mobilit\u00e9<\/strong> ou encore le <a href=\"https:\/\/ac-franchise.com\/article\/franchise-comment-se-constituer-un-apport-personnel\"><strong>niveau d\u2019investissement personnel<\/strong><\/a> dont vous disposez. En effet, cr\u00e9er une entreprise et la g\u00e9rer demande du <strong>temps<\/strong> et certains <strong>sacrifices<\/strong>. Il est essentiel que vous preniez conscience que d\u00e8s votre lancement, <strong>vous serez votre propre patron<\/strong> et vous devrez mettre les bouch\u00e9es doubles pour rendre votre business rentable.<\/p>\n<h3>V\u00e9rifier ses capacit\u00e9s de financement<\/h3>\n<p>Vous \u00eates pourvu du mental et de la d\u00e9termination n\u00e9cessaires pour faire une entr\u00e9e remarqu\u00e9e dans le monde de la franchise, mais avez-vous \u00e9galement une <strong>capacit\u00e9 de financement<\/strong> suffisante pour d\u00e9buter ce projet\u00a0? Lorsque vous dresserez votre plan de financement, vous devrez tenir compte\u00a0:<\/p>\n<ul>\n<li>du <strong>droit d\u2019entr\u00e9e<\/strong> (ou redevance initiale) : un apport allant de 5 000 \u20ac \u00e0 plusieurs dizaines voire centaines de milliers d\u2019euros, selon le r\u00e9seau de franchise concern\u00e9 ;<\/li>\n<li>de la <strong>constitution du stock initial<\/strong> et des approvisionnements \u00e0 venir aupr\u00e8s des fournisseurs ;<\/li>\n<li>des <strong>redevances r\u00e9guli\u00e8res<\/strong> \u00e0 verser au franchiseur : g\u00e9n\u00e9ralement sous la forme d\u2019un pourcentage de votre chiffre d\u2019affaires ;<\/li>\n<li>des <strong>co\u00fbts de fonctionnement divers<\/strong> de votre point de vente : qu\u2019il s\u2019agisse d\u2019une activit\u00e9 de production, de commerce ou de service.<\/li>\n<\/ul>\n<h2>Choisissez le bon r\u00e9seau\u00a0: \u00e0 quel franchiseur vous associer\u00a0?<\/h2>\n<p>Il est possible de <a href=\"https:\/\/ac-franchise.com\/article\/les-questions-pour-choisir-une-franchise-2140\"><strong>choisir sa franchise<\/strong><\/a> parmi pl\u00e9thore de <strong>secteurs d\u2019activit\u00e9 diff\u00e9rents<\/strong>. Que vous d\u00e9siriez ouvrir une pizzeria, un magasin d\u2019optique, un h\u00f4tel, un club de fitness, un magasin de cosm\u00e9tiques ou un camping, vous aurez besoin d\u2019effectuer des <strong>recherches pr\u00e9liminaires<\/strong> sur les diff\u00e9rentes franchises propos\u00e9es.<\/p>\n<p>Outre le type de franchise, d\u2019autres crit\u00e8res seront \u00e0 prendre en compte, tels que\u00a0:<\/p>\n<ul>\n<li><strong>l\u2019apport requis ;<\/strong><\/li>\n<li><strong>votre affinit\u00e9 avec le secteur d\u2019activit\u00e9 ;<\/strong><\/li>\n<li><strong>la zone g\u00e9ographique concern\u00e9e ;<\/strong><\/li>\n<li><strong>le potentiel de d\u00e9veloppement du r\u00e9seau et sa notori\u00e9t\u00e9 actuelle.<\/strong><\/li>\n<\/ul>\n<p>Chaque franchis\u00e9 pond\u00e8re ces crit\u00e8res en fonction de ses <strong>priorit\u00e9s<\/strong> et de son <strong>profil<\/strong>. N\u00e9anmoins, consid\u00e9rer plusieurs options peut \u00eatre un excellent moyen d\u2019initier son projet de franchise, avant de prendre une d\u00e9cision finale.<\/p>\n<h3>Monter un solide business plan pour convaincre le franchiseur<\/h3>\n<p>Cette fois, \u00e7a y est, vous avez trouv\u00e9 LA franchise qui vous donne envie de vous retrousser les manches. N\u2019oubliez-vous pas quelqu\u2019un\u00a0? Le franchiseur, bien s\u00fbr\u00a0! Le convaincre fait partie des \u00e9tapes cl\u00e9s pour vous lancer en franchise. Vous allez devoir prouver votre<strong> motivation<\/strong> et d\u00e9montrer votre assurance tout en pr\u00e9sentant \u00e0 votre futur partenaire d\u2019affaires votre <strong>plan de financement<\/strong> accompagn\u00e9 d\u2019un <strong>dossier complet<\/strong>.<\/p>\n<p>Pr\u00e9sentez-lui un compte de r\u00e9sultat pr\u00e9visionnel et d\u00e9taillez de quelle mani\u00e8re vous pr\u00e9voyez de g\u00e9rer votre entreprise. Si votre argumentaire tient la route, le franchiseur sera bien plus \u00e0 m\u00eame de vous accorder sa confiance et de vous accueillir dans son r\u00e9seau. Et n\u2019oubliez pas, l\u2019entente doit \u00eatre mutuelle car le franchiseur sera votre contact privil\u00e9gi\u00e9 tout au long de l\u2019exercice de votre activit\u00e9\u00a0!<\/p>\n<p><em><strong>Lire : <a href=\"https:\/\/ac-franchise.com\/article\/4-arguments-cles-pour-convaincre-un-franchiseur\">4 arguments cl\u00e9s pour convaincre un franchiseur !<\/a><\/strong><\/em><\/p>\n<h3>Trouver un local<\/h3>\n<p>Que serait l\u2019ouverture d\u2019une franchise sans la <strong>location<\/strong> (ou l\u2019achat) d\u2019un<strong> local<\/strong>\u00a0? Cet aspect est compris dans l\u2019\u00e9tude pr\u00e9liminaire \u00e0 mener, mais il faut bien reconna\u00eetre qu\u2019il peut donner des sueurs froides \u00e0 certains entrepreneurs, en particulier lorsqu\u2019ils souhaitent s\u2019implanter dans des secteurs d\u00e9mographiques en tension.<\/p>\n<p><strong><a href=\"https:\/\/ac-franchise.com\/article\/les-bons-tuyaux-pour-choisir-un-bon-emplacement-pour-votre-commerce-6707\">Comment choisir son futur local<\/a>\u00a0?<\/strong> Une telle d\u00e9cision est d\u00e9terminante pour l\u2019avenir de votre business. Avant de signer le bail de votre lieu d\u2019exploitation, v\u00e9rifiez scrupuleusement\u00a0:<\/p>\n<ul>\n<li>son <strong>accessibilit\u00e9<\/strong> et son <strong>niveau de fr\u00e9quentation<\/strong> ;<\/li>\n<li>le <strong>type de public<\/strong> du quartier et ses <strong>habitudes de consommation<\/strong> ;<\/li>\n<li>la <strong>concurrence<\/strong> : les activit\u00e9s similaires d\u00e9j\u00e0 implant\u00e9es ;<\/li>\n<li>la <strong>surface<\/strong> et le <strong>co\u00fbt<\/strong> : selon vos besoins et vos projets de d\u00e9veloppement.<\/li>\n<\/ul>\n<h2>Signez votre contrat de franchise\u00a0: l\u2019aventure peut commencer\u00a0!<\/h2>\n<p>Au minimum vingt jours avant la signature du contrat de franchise, votre franchiseur vous a remis un <strong>DIP<\/strong> (document d\u2019information pr\u00e9contractuel) afin que vous puissiez prendre conscience de tous les aspects et caract\u00e9ristiques du r\u00e9seau que vous vous appr\u00eatez \u00e0 rejoindre.<\/p>\n<p>Lisez attentivement ce document ainsi que le <a href=\"https:\/\/ac-franchise.com\/dossier\/contrat-de-franchise-tout-savoir-pour-creer-une-franchise\/contrat-de-franchise-tout-savoir-pour-creer-une-franchise\"><strong>contrat de franchise<\/strong><\/a> pour en comprendre les <strong>clauses<\/strong>, les<strong> obligations<\/strong> qui vous incombent et les <strong>r\u00e8gles de du r\u00e9seau<\/strong>. Si tout vous convient ou apr\u00e8s une phase de n\u00e9gociation entre les deux parties, signez le contrat&#8230; et voil\u00e0, vous \u00eates d\u00e9sormais franchis\u00e9\u00a0!<\/p>\n<h2>Pour finir, relevez le plus grand d\u00e9fi entrepreneurial de votre vie<\/h2>\n<p>La gestion d&rsquo;une franchise est facilit\u00e9e gr\u00e2ce \u00e0 <strong>l\u2019accompagnement constant du franchiseur<\/strong>, \u00e0 la <strong>mutualisation des ressources<\/strong>, \u00e0 une <strong>simplification de la logistique<\/strong> et \u00e0 <strong>l\u2019exploitation d\u2019\u00e9l\u00e9ments distinctifs<\/strong>. Toutefois, il ne faut pas oublier qu\u2019elle comprend <a href=\"https:\/\/ac-franchise.com\/fiches-pratiques\/les-obligations-du-franchise-quelles-sont-elles\"><strong>certaines r\u00e8gles que le franchis\u00e9 est tenu de respecter<\/strong><\/a>, entre autres\u00a0:<\/p>\n<ul>\n<li><strong>honorer ses obligations<\/strong> : payer ses redevances, respecter l\u2019int\u00e9grit\u00e9 de la marque, suivre les formations dispens\u00e9es par le franchiseur\u2026 ;<\/li>\n<li><strong>tenir le franchiseur inform\u00e9<\/strong> gr\u00e2ce \u00e0 l\u2019envoi de rapports r\u00e9guliers ;<\/li>\n<li>faire preuve de <strong>transparence<\/strong>, d\u2019<strong>implication<\/strong> et de <strong>motivation<\/strong> ;<\/li>\n<li>surfer sur les<strong> atouts<\/strong> de sa franchise et contribuer \u00e0 son <strong>d\u00e9veloppement<\/strong> ;<\/li>\n<li>et bien plus encore.<\/li>\n<\/ul>\n<p>Finalement, les cl\u00e9s \u00e0 conna\u00eetre sur l\u2019ouverture d\u2019une franchise sont multiples et n\u00e9cessitent de fournir des efforts constants et renouvel\u00e9s. Toutefois, si vous compl\u00e9tez chaque \u00e9tape l\u2019une apr\u00e8s l\u2019autre et que vous trouvez comment tirer parti du fabuleux potentiel de ce mod\u00e8le entrepreneurial, nul doute que vous appr\u00e9cierez sa souplesse, sa libert\u00e9 et ses perspectives d\u2019\u00e9volution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9marrer en franchise est une grande \u00e9tape dans la vie d\u2019un entrepreneur, qui se retrouve soudainement confront\u00e9 \u00e0 un tout nouveau mod\u00e8le avec ses contraintes et ses r\u00e8gles. Si ouvrir une franchise est th\u00e9oriquement moins risqu\u00e9 que de d\u00e9buter une activit\u00e9 de z\u00e9ro, cela n\u2019en demeure pas moins un pari, \u00e9tant donn\u00e9 que le franchis\u00e9 [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":481390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-481388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- 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