{"id":468271,"date":"2023-07-03T14:42:22","date_gmt":"2023-07-03T13:42:22","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=468271"},"modified":"2023-07-03T15:53:11","modified_gmt":"2023-07-03T14:53:11","slug":"la-franchise-hyperburo-a-lance-une-nouvelle-campagne-durant-le-mois-de-juin","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-hyperburo-a-lance-une-nouvelle-campagne-durant-le-mois-de-juin","title":{"rendered":"Hyperburo a lanc\u00e9 une nouvelle campagne durant le mois de juin"},"content":{"rendered":"<p>Acteur majeur de la distribution de fournitures, mat\u00e9riel et \u00e9quipement de bureau en France, <strong>Hyperburo<\/strong> a lanc\u00e9 une <strong>nouvelle campagne publicitaire<\/strong>. Tout au long du mois de juin, <strong>Hyperburo<\/strong> a diffus\u00e9 un total de 86 spots de 8 secondes sur <strong>BFM TV<\/strong>.<\/p>\n<h2>86 diffusions sur BFM TV en juin<\/h2>\n<p>Cette campagne a pour but d\u2019<strong>accro\u00eetre la visibilit\u00e9 de la marque<\/strong>, de<strong> renforcer sa position sur le march\u00e9<\/strong>, mais aussi de souligner l&rsquo;engagement continu du <strong>r\u00e9seau Hyperburo<\/strong> \u00e0 fournir des solutions efficaces et pratiques pour les besoins en fournitures de bureau des entreprises et des particuliers en France.<\/p>\n<p><strong>L\u2019enseigne a donc parrain\u00e9 3 \u00e9missions :<\/strong><\/p>\n<ul>\n<li><strong>\u00ab Prenez soin de vous \u00bb<\/strong> pendant 3 semaines, du 4 au 18 juin, diffus\u00e9e les dimanches \u00e0 6h40 \/ 7h40 \/ 15h50 et 16h50 \/ 7h40 : une chronique sant\u00e9 anim\u00e9e par le docteur Alain Ducardonnet et Margaux de Frouville.<\/li>\n<li><strong>\u00ab Calvi 3D \u00bb<\/strong> pendant 1 semaine, du 5 au 8 juin du lundi au jeudi, de 18h50 \u00e0 20h20 : Yves Calvi anime ce grand rendez-vous de l\u2019information avec des invit\u00e9s et des reportages.<\/li>\n<li><strong>\u00ab Le 90 minutes \u00bb<\/strong> pendant 2 semaines du 13 au 22 juin du mardi au jeudi, de 20h30 \u00e0 22h : magazine pr\u00e9sent\u00e9 par Aur\u00e9lie Casse qui revient sur l\u2019actualit\u00e9 de la journ\u00e9e avec des images et des t\u00e9moignages-cl\u00e9s.<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 ces diffusions, la marque a atteint un niveau de 28.8 GRP aupr\u00e8s de la tranche d&rsquo;\u00e2ge des 25 \u00e0 49 ans, ce qui repr\u00e9sente environ 5 millions de contacts, ainsi qu&rsquo;un niveau de 30.7 GRP, soit environ 4.1 millions de contacts, aupr\u00e8s de la cible CSP+.<\/p>\n<p>Le spot publicitaire diffus\u00e9 se voulait \u00e0 la fois simple et efficace, mettant en sc\u00e8ne une jeune femme dans son environnement de travail. Une voix off soulignait que Hyperburo est le fournisseur de tous les \u00e9quipements n\u00e9cessaires au bien-\u00eatre au bureau. Enfin, l&rsquo;\u00e9cran final pr\u00e9sentait le site, accompagn\u00e9 de l&rsquo;identit\u00e9 sonore de la marque : hyperburo, hyper pro, hyper proche.<\/p>\n<p><strong>Benoit Belbel, Directeur Commercial France de Comlandi, a d\u00e9clar\u00e9 :<\/strong><\/p>\n<blockquote><p>\u00ab <em>Apr\u00e8s le retour d\u2019Hyperburo \u00e0 la t\u00e9l\u00e9vision \u00e0 l\u2019automne 2022, il \u00e9tait important pour l\u2019enseigne de continuer sa communication au niveau national. Comme vous le savez, le r\u00e9seau Hyperburo a la volont\u00e9 de se d\u00e9velopper sur l\u2019ensemble du territoire&#8230;<\/em> \u00bb.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Acteur majeur de la distribution de fournitures, mat\u00e9riel et \u00e9quipement de bureau en France, Hyperburo a lanc\u00e9 une nouvelle campagne publicitaire. Tout au long du mois de juin, Hyperburo a diffus\u00e9 un total de 86 spots de 8 secondes sur BFM TV. 86 diffusions sur BFM TV en juin Cette campagne a pour but d\u2019accro\u00eetre [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":468273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-468271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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