{"id":466966,"date":"2023-06-20T12:32:51","date_gmt":"2023-06-20T11:32:51","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=466966"},"modified":"2023-06-20T15:56:16","modified_gmt":"2023-06-20T14:56:16","slug":"la-franchise-lorenove-dynamise-son-reseau","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-lorenove-dynamise-son-reseau","title":{"rendered":"La franchise LORENOVE dynamise son r\u00e9seau"},"content":{"rendered":"<p>Pendant une p\u00e9riode de 2 semaines, allant du 3 au 17 juin dernier, le <strong>r\u00e9seau LORENOVE<\/strong>, sp\u00e9cialis\u00e9 dans la commercialisation et l&rsquo;installation de solutions pour l&rsquo;am\u00e9lioration du bien-\u00eatre dans l&rsquo;habitat, a lanc\u00e9 <strong>une offre \u00e0 ses clients particuliers<\/strong>. Cette initiative a \u00e9t\u00e9 diffus\u00e9e dans toutes les concessions et agences du r\u00e9seau afin de la promouvoir.<\/p>\n<h2>Une offre pour dynamiser l\u2019activit\u00e9 de ses concessionnaires<\/h2>\n<p>Cette offre consistait en <strong>une r\u00e9duction de 15 % sur chaque projet de r\u00e9novation<\/strong> d&rsquo;un montant minimum de 3 000 euros d&rsquo;achat TTC, permettant ainsi aux propri\u00e9taires de planifier leurs travaux avant l&rsquo;\u00e9t\u00e9 tout en r\u00e9alisant des \u00e9conomies sur leur budget initial. Cette offre a \u00e9t\u00e9 diffus\u00e9e \u00e0 travers toutes les concessions et agences du r\u00e9seau pour une plus grande visibilit\u00e9.<\/p>\n<p>Cette offre s&rsquo;appliquait \u00e0 <strong>l&rsquo;ensemble de la gamme multi-produits<\/strong> propos\u00e9e par la marque, comprenant notamment les fen\u00eatres, baies vitr\u00e9es, portes d&rsquo;entr\u00e9e, portes de garage, stores, portails, volets et pergolas. Gr\u00e2ce \u00e0 cette r\u00e9duction, les clients ont pu<strong> r\u00e9aliser des \u00e9conomies significatives <\/strong>sur leur budget initial ou envisager des options suppl\u00e9mentaires pour leur projet de r\u00e9novation.<\/p>\n<p>Cette promotion repr\u00e9sentait \u00e9galement <strong>une excellente opportunit\u00e9 pour le r\u00e9seau<\/strong> dans son ensemble. En effet, les <strong>concessionnaires<\/strong> ont eu la possibilit\u00e9 de tirer parti de cette promotion pour <strong>animer leur point de vente<\/strong>,<strong> attirer de nouveaux clients <\/strong>et<strong> stimuler leur activit\u00e9<\/strong> pendant la p\u00e9riode pr\u00e9c\u00e9dant l&rsquo;\u00e9t\u00e9 qui est souvent plus calme pour les professionnels de la r\u00e9novation.<\/p>\n<p>La <strong>diffusion de la campagne promotionnelle<\/strong> s\u2019est faite sur <strong>diff\u00e9rents m\u00e9dias grand public<\/strong> (t\u00e9l\u00e9vision segment\u00e9e et cha\u00eenes nationales) ainsi que sur des <strong>plateformes num\u00e9riques<\/strong>, \u00e0 la fois au niveau national et local. Les <strong>m\u00e9dias de masse<\/strong>, tels que la t\u00e9l\u00e9vision, permettent en effet d&rsquo;<strong>atteindre une audience \u00e9tendue<\/strong>, tandis que les <strong>m\u00e9dias digitaux<\/strong>, tels que les r\u00e9seaux sociaux, offrent <strong>une port\u00e9e pr\u00e9cise et efficace.<\/strong><\/p>\n<p>Au niveau local, un <strong>kit PLV<\/strong> (Publicit\u00e9 sur le Lieu de Vente) ainsi qu&rsquo;une <strong>vid\u00e9o d&rsquo;animation<\/strong> ont \u00e9t\u00e9 mis \u00e0 la disposition de tous les points de vente, afin de <strong>renforcer l&rsquo;impact de la campagne<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendant une p\u00e9riode de 2 semaines, allant du 3 au 17 juin dernier, le r\u00e9seau LORENOVE, sp\u00e9cialis\u00e9 dans la commercialisation et l&rsquo;installation de solutions pour l&rsquo;am\u00e9lioration du bien-\u00eatre dans l&rsquo;habitat, a lanc\u00e9 une offre \u00e0 ses clients particuliers. Cette initiative a \u00e9t\u00e9 diffus\u00e9e dans toutes les concessions et agences du r\u00e9seau afin de la promouvoir. [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":466969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-466966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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