{"id":462039,"date":"2023-04-20T13:30:25","date_gmt":"2023-04-20T12:30:25","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=462039"},"modified":"2023-04-20T16:10:22","modified_gmt":"2023-04-20T15:10:22","slug":"lexpansion-internationale-de-gemo-se-poursuit-en-afrique-et-au-moyen-orient","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/lexpansion-internationale-de-gemo-se-poursuit-en-afrique-et-au-moyen-orient","title":{"rendered":"L\u2019expansion internationale de G\u00e9mo se poursuit en Afrique et au Moyen-Orient"},"content":{"rendered":"<p>Marque fran\u00e7aise de pr\u00eat-\u00e0-porter et de chaussures pour la famille, <strong>G\u00e9mo<\/strong> poursuit depuis novembre 2022 son<strong> d\u00e9veloppement \u00e0 l&rsquo;international<\/strong> en ouvrant <strong>4 nouveaux magasins<\/strong>. Les nouvelles boutiques ont \u00e9t\u00e9 inaugur\u00e9es au <strong>Moyen-Orient <\/strong>et en<strong> Afrique.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-462040\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/04\/devanture-boutique-Gemo-300x172.jpg\" alt=\"Devanture magasin G\u00e9mo \" width=\"742\" height=\"425\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/04\/devanture-boutique-Gemo-300x172.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/04\/devanture-boutique-Gemo-768x440.jpg 768w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2023\/04\/devanture-boutique-Gemo.jpg 850w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<h2>4 nouvelles ouvertures \u00e0 l\u2019international pour G\u00e9mo<\/h2>\n<p>Apr\u00e8s avoir annonc\u00e9 en <strong>octobre 2020 <\/strong>sa <strong>1\u00e8re ouverture <\/strong>en<strong> Afrique subsaharienne<\/strong>, plus pr\u00e9cis\u00e9ment en<strong> C\u00f4te d&rsquo;Ivoire<\/strong>, suivie d&rsquo;une <strong>seconde <\/strong>en<strong> septembre 2021<\/strong>, le <strong>r\u00e9seau G\u00e9mo<\/strong> poursuit son d\u00e9veloppement avec l&rsquo;ouverture, sur ce <strong>1er trimestre<\/strong>, d&rsquo;un <strong>nouveau magasin<\/strong> au <strong>Cameroun<\/strong>, \u00e0<strong> Yaound\u00e9 <\/strong>et 1 autre au<strong> Gabon <\/strong>\u00e0<strong> Libreville. <\/strong><\/p>\n<p>Avec ces nouvelles ouvertures, en comptant aussi celle pr\u00e9vue en<strong> avril <\/strong>au<strong> S\u00e9n\u00e9gal <\/strong>\u00e0<strong> Dakar<\/strong>, l&rsquo;enseigne comptera <strong>5 magasins <\/strong>en<strong> Afrique.<\/strong><\/p>\n<p>La <strong>directrice internationale<\/strong> de l&rsquo;enseigne, <strong>Julia Decarsin<\/strong>, a expliqu\u00e9 que la configuration des infrastructures \u00e9tait diff\u00e9rente selon les m\u00e9tropoles africaines. Pour r\u00e9ussir son d\u00e9veloppement sur le continent, G\u00e9mo devait <strong>\u00eatre capable de s&rsquo;adapter \u00e0 chaque situation<\/strong>, que ce soit en termes de choix de la zone d&rsquo;implantation, de l&rsquo;offre propos\u00e9e en magasin ou encore du choix du concept.<\/p>\n<p>En plus de se d\u00e9velopper en Afrique, <strong>G\u00e9mo<\/strong> a \u00e9galement fait le pari de <strong>s&rsquo;implanter au<\/strong> <strong>Moyen-Orient<\/strong>. La marque a commenc\u00e9 \u00e0 explorer cette r\u00e9gion en <strong>novembre<\/strong> dernier, en ouvrant <strong>2 magasins <\/strong>en<strong> Arabie Saoudite<\/strong>, \u00e0<strong> Dammam <\/strong>et<strong> Unaizah.<\/strong> Compos\u00e9e de consommateurs ayant un pouvoir d&rsquo;achat similaire \u00e0 celui des europ\u00e9ens, l\u2019Arabie Saoudite va encore accueillir 2 nouvelles adresses d&rsquo;ici la fin de l&rsquo;ann\u00e9e.<\/p>\n<p><strong>G\u00e9mo<\/strong> compte d\u00e9sormais au total <strong>430 magasins <\/strong>en<strong> France <\/strong>et \u00e0 l\u2019<strong>international.<\/strong><\/p>\n<h2>Strat\u00e9gie de d\u00e9veloppement \u00e0 l\u2019export<\/h2>\n<p>Pour s&rsquo;\u00e9tendre \u00e0 l&rsquo;\u00e9tranger, <strong>G\u00e9mo<\/strong> mise sur la<strong> franchise <\/strong>et la<strong> cr\u00e9ation de partenariats <\/strong>solides et durables<strong> avec des partenaires locaux.<\/strong><br \/>\nLa marque pr\u00e9voit de combiner son expertise de concepteur et de distributeur de v\u00eatements, chaussures et accessoires \u00e0 prix accessibles avec la connaissance approfondie du march\u00e9 local de ses partenaires franchis\u00e9s.<\/p>\n<p><strong>G\u00e9mo recherche des partenaires partageant les m\u00eames valeurs<\/strong> d&rsquo;ouverture d&rsquo;esprit, de simplicit\u00e9 et de responsabilit\u00e9 pour une collaboration \u00e0 long terme.<\/p>\n<p><strong>G\u00e9mo<\/strong> s\u2019est fix\u00e9 pour objectif d&rsquo;<strong>avoir 40 magasins<\/strong> r\u00e9partis sur pr\u00e8s d&rsquo;<strong>une vingtaine de territoires \u00e0 l&rsquo;\u00e9tranger<\/strong> et en <strong>Outre-Mer<\/strong> d&rsquo;ici fin 2023, tout en cherchant \u00e0 r\u00e9aliser 10 % de son chiffre d&rsquo;affaires \u00e0 l&rsquo;export.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marque fran\u00e7aise de pr\u00eat-\u00e0-porter et de chaussures pour la famille, G\u00e9mo poursuit depuis novembre 2022 son d\u00e9veloppement \u00e0 l&rsquo;international en ouvrant 4 nouveaux magasins. Les nouvelles boutiques ont \u00e9t\u00e9 inaugur\u00e9es au Moyen-Orient et en Afrique. 4 nouvelles ouvertures \u00e0 l\u2019international pour G\u00e9mo Apr\u00e8s avoir annonc\u00e9 en octobre 2020 sa 1\u00e8re ouverture en Afrique subsaharienne, plus [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":462041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-462039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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