{"id":455303,"date":"2023-02-15T13:02:35","date_gmt":"2023-02-15T12:02:35","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=455303"},"modified":"2023-02-15T15:19:38","modified_gmt":"2023-02-15T14:19:38","slug":"le-reseau-intermarche-lance-une-nouvelle-campagne-publicitaire","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-reseau-intermarche-lance-une-nouvelle-campagne-publicitaire","title":{"rendered":"Le r\u00e9seau Intermarch\u00e9 lance une nouvelle campagne publicitaire"},"content":{"rendered":"<p><strong>Intermarch\u00e9<\/strong> a lanc\u00e9<strong> une nouvelle campagne publicitaire<\/strong> ax\u00e9e sur <strong>ses produits MDD<\/strong> et ayant pour slogan: <strong>\u00ab Le meilleur du quotidien au meilleur prix \u00bb. <\/strong>Les 4 spots publicitaires ont commenc\u00e9 \u00e0 \u00eatre diffus\u00e9s le 22 janvier dernier sur de nombreux supports.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-410810\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/01\/magasins-super-reseau-intermarche-300x101.jpg\" alt=\"Intermarch\u00e9 lance une nouvelle campagne publicitaire\" width=\"900\" height=\"303\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/01\/magasins-super-reseau-intermarche-300x101.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/01\/magasins-super-reseau-intermarche-1024x345.jpg 1024w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/01\/magasins-super-reseau-intermarche-768x259.jpg 768w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/01\/magasins-super-reseau-intermarche.jpg 1426w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Intermarch\u00e9 met en avant ses produits MDD<\/h2>\n<p><strong>Intermarch\u00e9<\/strong> repose sur un <strong>mod\u00e8le unique<\/strong> dans le monde de la grande distribution, celui de <strong>\u00ab Producteurs &amp; Commer\u00e7ants \u00bb.<\/strong> Gr\u00e2ce au p\u00f4le agroalimentaire du Groupement Les Mousquetaires, l\u2019enseigne peut<strong> ma\u00eetriser l\u2019ensemble de la cha\u00eene<\/strong> et<strong> proposer des produits sains et accessibles \u00e0 tous.<\/strong><\/p>\n<p>Pour mettre en avant son engagement pour le prix le plus juste et pour le mieux manger, <strong>Intermarch\u00e9<\/strong> a lanc\u00e9 <strong>une nouvelle campagne publicitaire<\/strong> en collaboration avec son agence Romance. Chacun des 4 nouveaux spots a mis en avant une r\u00e9f\u00e9rence embl\u00e9matique des Mousquetaires :<\/p>\n<ul>\n<li>La cr\u00e8me au chocolat P\u00e2turages<\/li>\n<li>Les lardons Monique Ranou<\/li>\n<li>Les cookies nougatine chocolat Chabrior<\/li>\n<li>Les gourdes de compote aux pommes Paquito<\/li>\n<\/ul>\n<p>Dans ces spots au <strong>ton humoristique,<\/strong> on d\u00e9couvre des personnages qui \u00e9voluent dans un monde o\u00f9 les produits du quotidien sont devenus des produits de luxe.<\/p>\n<p>La campagne est relay\u00e9e depuis le 22 janvier sur <strong>de nombreux supports<\/strong> : radio, TV, VOL, PQR, r\u00e9seaux sociaux &#8230;<\/p>\n<p>A l\u2019occasion de cette nouvelle campagne, <strong>Intermarch\u00e9<\/strong> a non seulement rappel\u00e9 <strong>le rapport qualit\u00e9-prix de ses gammes<\/strong> mais a aussi mis en avant <strong>le made in France<\/strong> et pr\u00e9sent\u00e9 les unit\u00e9s de fabrication d&rsquo;Agromousquetaires. Pour chacune des 4 r\u00e9f\u00e9rences, un film compl\u00e9mentaire d\u00e9voile les lieux de production comme l\u2019usine Filet Bleu dans le Finist\u00e8re o\u00f9 sont \u00e9labor\u00e9s les cookies Chabrior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intermarch\u00e9 a lanc\u00e9 une nouvelle campagne publicitaire ax\u00e9e sur ses produits MDD et ayant pour slogan: \u00ab Le meilleur du quotidien au meilleur prix \u00bb. Les 4 spots publicitaires ont commenc\u00e9 \u00e0 \u00eatre diffus\u00e9s le 22 janvier dernier sur de nombreux supports. Intermarch\u00e9 met en avant ses produits MDD Intermarch\u00e9 repose sur un mod\u00e8le unique [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":438220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-455303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le r\u00e9seau Intermarch\u00e9 lance une nouvelle campagne publicitaire<\/title>\n<meta name=\"description\" content=\"Intermarch\u00e9 a lanc\u00e9 une campagne publicitaire ax\u00e9e sur ses produits MDD. 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