{"id":447004,"date":"2022-11-18T11:07:18","date_gmt":"2022-11-18T10:07:18","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=447004"},"modified":"2022-11-17T17:44:24","modified_gmt":"2022-11-17T16:44:24","slug":"hygena-sattaque-aux-acteurs-de-la-grande-distribution","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/hygena-sattaque-aux-acteurs-de-la-grande-distribution","title":{"rendered":"Hygena s\u2019attaque aux acteurs de la grande distribution"},"content":{"rendered":"<p>Enseigne du groupe Fournier avec Perene, Mobalpa et SoCoo&rsquo;c, la <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-hygena\"><strong>franchise Hygena<\/strong><\/a> se positionne sur <strong>le march\u00e9 des cuisines \u00e0 moins de 5 000 euros<\/strong>. L\u2019enseigne a pour objectif de <strong>prendre des parts de march\u00e9 aux acteurs de la grande distribution<\/strong>. Pour ce faire, <strong>Hygena<\/strong> mise sur le savoir-faire et sur la notori\u00e9t\u00e9 du groupe Fournier.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-447006 size-full\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/11\/Franchise-Hygena.jpg\" alt=\"Franchise Hygena\" width=\"640\" height=\"400\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/11\/Franchise-Hygena.jpg 640w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/11\/Franchise-Hygena-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>La digitalisation du parcours client<\/h2>\n<p><strong>Hygena.com<\/strong> propose \u00e0 ses clients (primo-acc\u00e9dants, propri\u00e9taires de r\u00e9sidences secondaires, investisseurs dans l\u2019immobilier locatif&#8230;) <strong>des produits de qualit\u00e9<\/strong> parmi des collections esth\u00e9tiques, <strong>fabriqu\u00e9s en France<\/strong>, tout en maintenant un prix bas.<\/p>\n<p>Les consommateurs peuvent <strong>concevoir<\/strong> et <strong>commander leur cuisine sur le web<\/strong>, choisir le <strong>niveau d&rsquo;accompagnement<\/strong> dont ils souhaitent b\u00e9n\u00e9ficier tout au long de leur projet (en ligne ou en magasin, seul ou accompagn\u00e9 d\u2019un \u00ab hyxpert \u00bb qualifi\u00e9 pour valider leurs choix), le <strong>finaliser<\/strong> (en ligne ou en magasin), puis <strong>recevoir leur cuisine sous un d\u00e9lai de 3 semaines maximum<\/strong>.<\/p>\n<p>Toujours avec l\u2019objectif d\u2019am\u00e9liorer le parcours d&rsquo;achat de ses clients, <strong>Hygena simplifie son offre de produits<\/strong> et propose une gamme courte avec : 22 fa\u00e7ades et 100 r\u00e9f\u00e9rences de meubles, 16 coloris de plans de travail et de cr\u00e9dences sur-mesure, 35 r\u00e9f\u00e9rences d\u2019\u00e9lectrom\u00e9nager et 20 d\u2019\u00e9viers et mitigeurs.<\/p>\n<blockquote><p>\u00ab Notre expertise de cuisiniste nous permet d\u2019\u00eatre l\u2019unique interlocuteur sur ce segment march\u00e9 capable de fournir un vrai conseil notamment sur les plans techniques. En effet, nos experts en magasin, les \u00ab hyxperts \u00bb, ont une double comp\u00e9tence unique sur notre march\u00e9 : en conception et en produit. \u00bb <strong>S\u00e9bastien Lelieur, Directeur de l\u2019enseigne Hygena.<\/strong><\/p><\/blockquote>\n<h2>Les ambitions de d\u00e9veloppement du r\u00e9seau Hygena<\/h2>\n<p>Fort de <strong>3 nouveaux points de vente<\/strong> \u00e0 <strong>Annecy<\/strong>, <strong>Antibes<\/strong> et <strong>Saint-Quentin<\/strong> en <strong>2022<\/strong>, la <strong>franchise Hygena<\/strong> souhaite <strong>se d\u00e9ployer rapidement<\/strong> dans l\u2019Hexagone.<\/p>\n<p>Le cuisiniste sp\u00e9cialis\u00e9 dans les meubles pr\u00eats \u00e0 monter et \u00e0 emporter a pour ambition d\u2019<strong>ouvrir 8 magasins d\u2019ici fin 2023<\/strong> dont 6 en franchise, et <strong>une dizaine de magasins<\/strong> en<strong> 2024<\/strong>. L\u2019enseigne s\u2019est fix\u00e9e pour objectif d\u2019atteindre une trentaine de points de vente fin 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enseigne du groupe Fournier avec Perene, Mobalpa et SoCoo&rsquo;c, la franchise Hygena se positionne sur le march\u00e9 des cuisines \u00e0 moins de 5 000 euros. L\u2019enseigne a pour objectif de prendre des parts de march\u00e9 aux acteurs de la grande distribution. Pour ce faire, Hygena mise sur le savoir-faire et sur la notori\u00e9t\u00e9 du groupe [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":447005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-447004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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