{"id":443864,"date":"2022-10-13T12:35:13","date_gmt":"2022-10-13T11:35:13","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=443864"},"modified":"2022-10-13T14:57:28","modified_gmt":"2022-10-13T13:57:28","slug":"yves-rocher-fier-detre-acteur-du-durable","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/yves-rocher-fier-detre-acteur-du-durable","title":{"rendered":"Yves Rocher, fier d\u2019\u00eatre acteur du durable !"},"content":{"rendered":"<p><strong>Kantar<\/strong> a r\u00e9cemment men\u00e9 une <strong>enqu\u00eate aupr\u00e8s de 33 000 consommateurs \u00e0 travers le monde<\/strong>, dont <strong>1 000 en France<\/strong>. Cette \u00e9tude d\u00e9crypte les <strong>sujets RSE per\u00e7us comme prioritaires<\/strong> par les sond\u00e9s et sur lesquels les entreprises devraient agir. En tout, 38 secteurs d&rsquo;activit\u00e9 ont \u00e9t\u00e9 questionn\u00e9s \u00e0 travers 43 sujets de pr\u00e9occupations.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-443865\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/recyclage-plastique-yves-rocher-300x178.jpg\" alt=\"Recyclage plastique Yves Rocher\" width=\"675\" height=\"400\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/recyclage-plastique-yves-rocher-300x178.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/recyclage-plastique-yves-rocher-1024x607.jpg 1024w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/recyclage-plastique-yves-rocher-768x455.jpg 768w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/recyclage-plastique-yves-rocher.jpg 1100w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<h2>Yves Rocher est engag\u00e9 pour la pr\u00e9servation de la nature<\/h2>\n<p>L\u2019enqu\u00eate r\u00e9alis\u00e9e par Kantar a permis de r\u00e9v\u00e9ler<strong> les pr\u00e9occupations des consommateurs fran\u00e7ais<\/strong>, parmi lesquelles le<strong> r\u00e9chauffement climatique<\/strong>, la<strong> pr\u00e9servation de la biodiversit\u00e9 <\/strong>et une<strong> consommation <\/strong>et une<strong> production responsables.<br \/>\n<\/strong>Pour les personnes interrog\u00e9es, il est primordial que les <strong>entreprises<\/strong> mettent <strong>l\u2019environnement au c\u0153ur de leurs pr\u00e9occupations<\/strong>, et ce en priorisant les initiatives suivantes : la protection de la biodiversit\u00e9 au sens large (sur terre, dans les oc\u00e9ans, la limitation de l&rsquo;agriculture intensive, le freinage de la d\u00e9forestation), d\u00e9carboner ses activit\u00e9s et lutter contre la pollution (de l&rsquo;eau et de l&rsquo;air).<\/p>\n<p>Dans l\u2019<strong>industrie cosm\u00e9tique<\/strong>, le Groupe Rocher, d\u00e9tenant la marque <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-yves-rocher\"><strong>Yves Rocher<\/strong><\/a>, est <strong>un exemple \u00e0 suivre<\/strong>. En effet, depuis sa cr\u00e9ation, le Groupe est passionn\u00e9 par le v\u00e9g\u00e9tal, par la nature et par la plan\u00e8te. Et depuis toujours, <strong>l\u2019enseigne multiplie les actions en faveur d\u2019une consommation plus durable<\/strong>. Elle est convaincue qu&rsquo;elle a un r\u00f4le \u00e0 jouer dans l\u2019\u00e9volution de la consommation \u00e0 travers son offre.<\/p>\n<ul>\n<li><strong>En interne<\/strong>, Yves Rocher veille \u00e0 <strong>sensibiliser ses collaborateurs<\/strong> aux probl\u00e9matiques environnementales en diffusant son barom\u00e8tre de connexion avec la nature. Le groupe s&rsquo;engage \u00e0 former tous ses collaborateurs \u00e0 la bonne ma\u00eetrise de la nature afin de mieux la prot\u00e9ger d&rsquo;ici 2030.<\/li>\n<li><strong>En externe<\/strong>, Yves Rocher fait en sorte d\u2019<strong>adapter son offre aux exigences d\u2019aujourd\u2019hui<\/strong> en proposant, par exemple, en privil\u00e9giant des packagings toujours plus responsables, en utilisant des flacons en 100 % plastique recycl\u00e9 et recyclable, en privil\u00e9giant les ingr\u00e9dients biod\u00e9gradables\u2026<\/li>\n<\/ul>\n<blockquote><p>\u00ab\u00a0<em>Dans un contexte de fortes turbulences \u00e9conomiques mais aussi sociales et environnementales, notre mission &#8211; reconnecter les femmes et les hommes \u00e0 la nature \u2013 a d\u00e9montr\u00e9 tout son sens. Elle a orient\u00e9 nos actions, nos engagements, nos choix pour construire un avenir plus souriant. Surtout, elle nous a donn\u00e9 la certitude d\u2019\u00eatre, ensemble, sur la bonne route.\u200b<br \/>\n<\/em><em>Notre vision 2030 fixe le cap \u00e0 suivre tout en nous mettant en capacit\u00e9 de man\u0153uvrer, aujourd\u2019hui, dans des vents contraires et impr\u00e9visibles. Elle nous invite \u00e0 intensifier notre transformation et \u00e0 nous challenger sans cesse pour atteindre nos ambitions, agir en faveur des femmes et des hommes, d\u00e9velopper des produits et services respectueux de la nature, pr\u00e9server la biodiversit\u00e9, collaborer avec nos parties prenantes pour les engager dans notre mission. \u200b<br \/>\n<\/em><em>Cette transformation, nous la r\u00e9alisons gr\u00e2ce \u00e0 l\u2019optimisme et \u00e0 l\u2019engagement de nos collaboratrices et collaborateurs et de nos partenaires. Leur confiance est pr\u00e9cieuse pour questionner la place de l\u2019entreprise dans la soci\u00e9t\u00e9 et ouvrir la voie d\u2019une performance plurielle : financi\u00e8re, soci\u00e9tale et environnementale\u200b<\/em>\u00a0\u00bb, <strong>a d\u00e9clar\u00e9 Bris Rocher, Pr\u00e9sident Directeur G\u00e9n\u00e9ral Groupe Rocher.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Kantar a r\u00e9cemment men\u00e9 une enqu\u00eate aupr\u00e8s de 33 000 consommateurs \u00e0 travers le monde, dont 1 000 en France. Cette \u00e9tude d\u00e9crypte les sujets RSE per\u00e7us comme prioritaires par les sond\u00e9s et sur lesquels les entreprises devraient agir. En tout, 38 secteurs d&rsquo;activit\u00e9 ont \u00e9t\u00e9 questionn\u00e9s \u00e0 travers 43 sujets de pr\u00e9occupations. Yves Rocher [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":443866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-443864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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