{"id":442746,"date":"2022-10-04T11:37:53","date_gmt":"2022-10-04T10:37:53","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=442746"},"modified":"2022-10-04T14:57:35","modified_gmt":"2022-10-04T13:57:35","slug":"le-reseau-weldom-teste-un-nouveau-concept-pour-les-centres-villes","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-reseau-weldom-teste-un-nouveau-concept-pour-les-centres-villes","title":{"rendered":"Weldom teste un nouveau concept pour les centres-villes"},"content":{"rendered":"<p>Souhaitant totaliser les 600 magasins int\u00e9gr\u00e9s, franchis\u00e9s ou partenaires, le r\u00e9seau <strong><a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-weldom\">Weldom<\/a><\/strong> a commenc\u00e9 \u00e0 d\u00e9ployer, en <strong>2021<\/strong>, son <strong>nouveau concept<\/strong> con\u00e7u pour des surfaces allant de 400 \u00e0 4 000 m\u00b2. Actuellement, il teste un <strong>nouveau format corner<\/strong> con\u00e7u pour \u00eatre implant\u00e9 en <strong>centre-ville<\/strong>, au sein d\u2019un commerce alimentaire de proximit\u00e9.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-442747\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/franchise-weldom-entretien-reparation-300x117.jpg\" alt=\"Weldom teste un nouveau concept pour les centres-villes\" width=\"900\" height=\"351\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/franchise-weldom-entretien-reparation-300x117.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/franchise-weldom-entretien-reparation-768x300.jpg 768w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/10\/franchise-weldom-entretien-reparation.jpg 956w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Un nouveau corner Weldom \u00e0 Paris 15\u00e8me<\/h2>\n<p><strong>Weldom<\/strong> a implant\u00e9, le 17 ao\u00fbt dernier, un <strong>corner<\/strong> de 220 m\u00b2 <strong>d\u00e9di\u00e9 \u00e0 l\u2019entretien et la r\u00e9paration de l&rsquo;habitat<\/strong>, au sein du <strong>magasin franchis\u00e9 My Auchan<\/strong> \u00e0 <strong>Paris 15\u00e8me<\/strong>. Rappelons que <strong>My Auchan<\/strong>, filiale du groupe Auchan, est une enseigne adoptant des surfaces plus petites afin de se rapprocher de la tradition des <strong>magasins de quartier<\/strong> o\u00f9 les clients poss\u00e8dent rep\u00e8res et habitudes.<\/p>\n<blockquote><p>\u00ab\u00a0<em>Avec ce corner implant\u00e9 dans un My Auchan franchis\u00e9, nous explorons une nouvelle voie pour \u00eatre au plus pr\u00e8s des habitants hyper urbains. L\u2019id\u00e9e est de leur simplifier l\u2019acc\u00e8s \u00e0 une offre imagin\u00e9e pour des travaux d\u2019entretien et de r\u00e9paration avec des produits de quincaillerie, de droguerie, de peinture. Nous avons compos\u00e9 un premier assortiment de 5000 r\u00e9f\u00e9rences qui pourra \u00e9voluer au regard des premiers r\u00e9sultats de ce test<\/em>\u00a0\u00bb, <strong>a d\u00e9clar\u00e9 Olivier DE GAVRE, Directeur D\u00e9veloppement Weldom.<\/strong><\/p><\/blockquote>\n<p>Auparavant, <strong>Weldom<\/strong> s\u2019implantait prioritairement en p\u00e9riph\u00e9rie des villes avec des points de vente de 1 200 \u00e0 4 000 m\u00b2. En 2021, l&rsquo;enseigne a <strong>revisit\u00e9 son concept<\/strong>\u00a0 pour s\u2019adapter aux surfaces plus petites, d\u00e8s 400 m\u00b2, et ainsi r\u00e9pondre aux exigences d\u2019une pr\u00e9sence en <strong>centre-ville<\/strong>. La 1\u00e8re implantation de ce type a eu lieu \u00e0 <strong>Angers <\/strong>en juillet 2021.<\/p>\n<h2>Le r\u00e9seau Weldom aujourd\u2019hui<\/h2>\n<p>Entreprise du Groupe Adeo depuis 2004, <strong>Weldom<\/strong> est une <strong>enseigne de proximit\u00e9 sp\u00e9cialis\u00e9e<\/strong> dans le<strong> bricolage<\/strong>, la <strong>d\u00e9coration<\/strong> et le <strong>jardinage<\/strong>. Elle compterait 4 000 collaborateurs au sein de ses 240 magasins, dont la majorit\u00e9 est anim\u00e9e par des entrepreneurs commer\u00e7ants ind\u00e9pendants.<br \/>\nEn 2021, avec les 217 magasins sous enseigne et les 167 membres de son Club Partenaires, <strong>Weldom<\/strong> aurait g\u00e9n\u00e9r\u00e9 un volume d\u2019affaires de 1.2 milliard d\u2019euros, en hausse de 13 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Souhaitant totaliser les 600 magasins int\u00e9gr\u00e9s, franchis\u00e9s ou partenaires, le r\u00e9seau Weldom a commenc\u00e9 \u00e0 d\u00e9ployer, en 2021, son nouveau concept con\u00e7u pour des surfaces allant de 400 \u00e0 4 000 m\u00b2. Actuellement, il teste un nouveau format corner con\u00e7u pour \u00eatre implant\u00e9 en centre-ville, au sein d\u2019un commerce alimentaire de proximit\u00e9. Un nouveau corner [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":442748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-442746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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