proc\u00e9der \u00e0 la modernisation <\/strong>de 70 magasins d\u2019ici fin mars 2023, puis 140 par an.<\/p>\n <\/p>\n
Un nouveau concept Picard pour renforcer la proximit\u00e9 avec le client<\/h2>\n Picard<\/strong> a commenc\u00e9 \u00e0 tester son nouveau concept<\/strong> \u00ab\u00a0Bienvenue en cuisine<\/strong>\u00a0\u00bb depuis mars dernier, dans ses 3 magasins pilotes d\u2019Ile-de-France, implant\u00e9s \u00e0 Paris 12, Ermont et Chaville. \nCette \u00e9volution, s\u2019inscrit dans le cadre du plan de croissance<\/strong> \u00ab Proxima<\/strong> \u00bb, lanc\u00e9 en septembre 2020 visant \u00e0 atteindre 2 Mds\u20ac de chiffre d\u2019affaires et cr\u00e9er 1 000 emplois en 5 ans dans toute la France.<\/p>\nLe concept \u00ab Bienvenue en cuisine \u00bb <\/strong>repose sur 3 fondamentaux :<\/strong><\/p>\n\nD\u00e9cloisonner les magasins <\/strong>pour devenir \u00ab\u00a0LA\u00a0\u00bb cuisine de proximit\u00e9 des Fran\u00e7ais\u00a0: Picard a voulu proposer un magasin pens\u00e9 comme une cuisine de proximit\u00e9, lieu de partage, de d\u00e9couverte et de convivialit\u00e9, qui se veut ouvert sur le monde et inclusif.<\/li>\nEnrichir le parcours client<\/strong>, pour une exp\u00e9rience magasin in\u00e9dite\u00a0: l\u2019enseigne a conserv\u00e9 son parcours magasin historique en forme de \u00ab\u00a0serpent\u00a0\u00bb tout en y apportant des ruptures. Le magasin dispose d\u00e9sormais d\u2019un \u00eelot central facilitant les \u00e9changes.<\/li>\nD\u00e9velopper l’offre produits au-del\u00e0 du surgel\u00e9<\/strong>, pour une gamme toujours plus compl\u00e8te\u00a0: le nouveau concept permet de mettre en avant 3 familles de produits phares, \u00e0 savoir la boulangerie et la viennoiserie, les produits de la mer et poissons, les pizzas.<\/li>\n<\/ul>\n\u00ab\u00a0D\u00e9veloppement de nouvelles offres de produits, personnalisation de notre relation client, d\u00e9ploiement de nouveaux parcours de course omnicanaux, ouvertures de magasins en France et de corners \u00e0 l\u2019international, refonte int\u00e9grale de notre plateforme de marque\u2026 : depuis un an et demi, nous avons initi\u00e9 de nombreuses transformations visant \u00e0 toujours mieux r\u00e9pondre aux attentes des consommateurs. \n<\/em>Tous ces d\u00e9veloppements contribuent \u00e0 enrichir la relation que nous entretenons avec nos clients, et que nous voulons plus inclusive, plus personnalis\u00e9e et plus engag\u00e9e<\/em>\u00a0\u00bb, a expliqu\u00e9 Cathy Collart Geiger, Pr\u00e9sidente Directrice G\u00e9n\u00e9rale Picard Surgel\u00e9s.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Souhaitant r\u00e9inventer sa relation de proximit\u00e9, le r\u00e9seau Picard a r\u00e9cemment lanc\u00e9 son nouveau concept magasin \u00ab\u00a0Bienvenue en cuisine\u00a0\u00bb. Ce concept est test\u00e9, depuis mars dernier, dans 3 magasins pilotes d\u2019Ile-de-France. L\u2019enseigne pr\u00e9voit de commencer \u00e0 d\u00e9ployer \u00ab\u00a0Bienvenue en cuisine\u00a0\u00bb \u00e0 partir de mi-septembre, avec pour objectif de proc\u00e9der \u00e0 la modernisation de 70 magasins […]<\/p>\n","protected":false},"author":7776,"featured_media":440365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-440361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Picard aura bient\u00f4t termin\u00e9 le test de son nouveau concept<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n