{"id":439727,"date":"2022-09-07T12:30:53","date_gmt":"2022-09-07T11:30:53","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=439727"},"modified":"2022-09-07T16:30:14","modified_gmt":"2022-09-07T15:30:14","slug":"interview-de-lionel-haberle-directeur-marketing-communication-et-strategie-denseignes-point-s","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-de-lionel-haberle-directeur-marketing-communication-et-strategie-denseignes-point-s","title":{"rendered":"Interview de Lionel Haberl\u00e9, Directeur Marketing, Communication et Strat\u00e9gie d\u2019Enseignes Point S"},"content":{"rendered":"<p>Il s\u2019agit d\u2019une interview de <strong>Lionel Haberl\u00e9<\/strong>, Directeur Marketing, Communication et Strat\u00e9gie d&rsquo;Enseignes <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-point-s-5\"><strong>Point S<\/strong><\/a>, r\u00e9alis\u00e9e par Franchise Magazine dans le cadre de Franchise Expo Paris.<\/p>\n<div class=\"oceanwp-oembed-wrap clr\"><iframe title=\"Point S, Lionel Haberl\u00e9 - Franchise Expo Paris - Patrice Matagne Franchise Magazine\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ohCYCiHeo98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Point S affiche un beau d\u00e9veloppement<\/h2>\n<p>Le <strong>r\u00e9seau Point S<\/strong> est fort de <strong>51 ans d\u2019exp\u00e9rience<\/strong> sur le march\u00e9 fran\u00e7ais et de <strong>613 points de vente<\/strong> en France. Point S est une coop\u00e9rative. Les adh\u00e9rents sont les fondateurs, les cr\u00e9ateurs et aujourd&rsquo;hui les acteurs des enseignes Point S. Elle est pr\u00e9sente sur <strong>4 continents,<\/strong> dans <strong>49 pays<\/strong> et totalise un peu <strong>plus de 5 700 centres<\/strong> dans le monde.<\/p>\n<p>En 2022, <strong>Point S<\/strong> a r\u00e9alis\u00e9 un <strong>beau d\u00e9veloppement<\/strong> avec l\u2019ouverture de <strong>plusieurs dizaines de points de vente<\/strong> sur l\u2019ann\u00e9e. Le r\u00e9seau continue son activit\u00e9 de mainteneur, r\u00e9parateur, entreteneur de v\u00e9hicule.<\/p>\n<blockquote><p>\u00ab\u00a0<em>Mis \u00e0 part les fameux v\u00e9hicules thermiques, nous sommes bien \u00e9videmment pass\u00e9 au v\u00e9hicule \u00e9lectrique. Depuis 2 ans, nous d\u00e9veloppons l\u2019activit\u00e9 vitrage avec notre concept Point S Glass. Aujourd\u2019hui, nous avons plus de 160 sites sur le territoire avec un objectif de 300 sites vitrage d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e. Nous nourrissons de r\u00e9elles ambitions sur un march\u00e9 qui est extr\u00eamement porteur. Et puis nous avons lanc\u00e9 le petit dernier concept, le concept \u00e9co-mobilit\u00e9. Nous commen\u00e7ons \u00e0 d\u00e9velopper en France un r\u00e9seau de magasins qui propose \u00e0 la client\u00e8le des v\u00e9hicules deux roues \u00e9lectriques, scooter, v\u00e9lo, trottinette. Nous leur proposons d\u2019acheter sur les magasins \u00e9co-mobilit\u00e9 ces v\u00e9hicules \u00e9lectriques, mais aussi de les r\u00e9parer et les entretenir<\/em>\u00a0\u00bb, <strong>d\u00e9clare Lionel Haberl\u00e9 en parlant des actualit\u00e9s de son r\u00e9seau en 2022.<\/strong><\/p><\/blockquote>\n<p>En ce qui concerne <strong>la digitalisation de son activit\u00e9<\/strong>, Point S dispose d\u2019un <strong>site internet<\/strong> qui a chang\u00e9, est pr\u00e9sent sur les <strong>r\u00e9seaux sociaux<\/strong> et m\u00e8ne des <strong>actions de CRM<\/strong> par l\u2019envoi d\u2019e-mails, de newsletters\u2026<\/p>\n<blockquote><p>\u00ab\u00a0<em>Malgr\u00e9 tout, chez Point S, et c\u2019est une des sp\u00e9cificit\u00e9s de notre enseigne, nous ne vendons pas de pneus en ligne, ce qui para\u00eet compl\u00e8tement fous en 2022. Pourtant, nous n\u2019avons jamais \u00e9t\u00e9 aussi bien parce que les automobilistes qui s\u2019int\u00e9ressent \u00e0 nous et qui viennent chez nous, attendent du conseil. Tr\u00e8s concr\u00e8tement, c\u2019est un \u00eatre humain qui va vous demander quelle est l\u2019utilisation de votre v\u00e9hicule, votre fa\u00e7on de rouler, le nombre de kilom\u00e8tres moyen que vous pouvez faire et c\u2019est r\u00e9ellement votre comportement conducteur qui va faire la pr\u00e9conisation du pneu que nous allons vous proposer. On pourrait vendre en ligne, c\u2019est extr\u00eamement simple de vendre en ligne, mais nous ne vendons pas un prix, nous vendons un produit<\/em>\u00a0\u00bb.<\/p><\/blockquote>\n<h2>Des adh\u00e9rents satisfaits et qui r\u00e9ussissent\u00a0!<\/h2>\n<p>Pour <strong>Lionel Haberl\u00e9<\/strong>, les adh\u00e9rents sont visiblement <strong>plut\u00f4t satisfaits de leur pr\u00e9sence dans la coop\u00e9rative<\/strong>, puisqu\u2019un certain nombre d\u2019entre eux, y \u00e9voluent <strong>depuis 25-30 ans, 40 voire, 50 ans.<\/strong><\/p>\n<p>Il estime que l\u2019adh\u00e9rent Point S a r\u00e9ussi \u00e0 partir du moment o\u00f9 il <strong>recommande son r\u00e9seau<\/strong> ou encourage ses coll\u00e8gues \u00e0 monter un centre Point S et \u00e0 travailler avec le groupe.<\/p>\n<p>Du point de vue du franchis\u00e9, ce dernier estime qu\u2019il a r\u00e9ussi lorsqu\u2019il atteint <strong>un v\u00e9ritable \u00e9panouissement personnel<\/strong>.<\/p>\n<blockquote><p>\u00ab\u00a0<em>Nous avons des niveaux de profitabilit\u00e9 assez int\u00e9ressants. Les gens qui ont la passion de l\u2019automobile et du service client peuvent compl\u00e8tement s\u2019\u00e9panouir dans les business tels que le n\u00f4tre<\/em>\u00a0\u00bb, <strong>affirme le Directeur Marketing, Communication et Strat\u00e9gie d\u2019Enseignes.<\/strong><\/p><\/blockquote>\n<h2>La satisfaction client, une priorit\u00e9\u00a0!<\/h2>\n<p>Pour Point S, <strong>la satisfaction client est une valeur tr\u00e8s importante<\/strong>, directement port\u00e9e par le r\u00e9seau et ses adh\u00e9rents. Si l\u2019adh\u00e9rent fait son travail en bon professionnel rigoureux, il y aura de la satisfaction.<\/p>\n<blockquote><p>\u00ab\u00a0<em>Nous sommes, depuis 6 ann\u00e9es cons\u00e9cutives, l\u2019enseigne pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais dans le magazine Capital. Nous y faisons attention. Nous faisons aussi attention \u00e0 notre e-r\u00e9putation. Et nous formons tout au long de l\u2019ann\u00e9e, nos adh\u00e9rents sur la satisfaction client, en termes d\u2019accueil et d\u2019accompagnement, sur la prise de d\u00e9cision de nos clients et puis bien \u00e9videmment sur la technique. Nous faisons aussi de la r\u00e9vision, de la courroie de distribution, de l\u2019entretien de v\u00e9hicule \u00e9lectrique. C\u2019est aussi en accompagnant le r\u00e9seau que nous assurons la qualit\u00e9, nous faisons donc attention \u00e0 la qualit\u00e9 de prestations d\u00e9livr\u00e9es<\/em>\u00a0\u00bb, <strong>explique encore Lionel Haberl\u00e9.<\/strong><\/p><\/blockquote>\n<p><strong><em>\u00a0<\/em><\/strong><strong><em>Retrouvez l&rsquo;interview vid\u00e9o de Lionel Haberl\u00e9 sur <a href=\"https:\/\/www.franchise-magazine.com\">Franchise Magazine<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il s\u2019agit d\u2019une interview de Lionel Haberl\u00e9, Directeur Marketing, Communication et Strat\u00e9gie d&rsquo;Enseignes Point S, r\u00e9alis\u00e9e par Franchise Magazine dans le cadre de Franchise Expo Paris. Point S affiche un beau d\u00e9veloppement Le r\u00e9seau Point S est fort de 51 ans d\u2019exp\u00e9rience sur le march\u00e9 fran\u00e7ais et de 613 points de vente en France. Point 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