{"id":422120,"date":"2022-05-09T09:23:53","date_gmt":"2022-05-09T08:23:53","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=422120"},"modified":"2022-04-26T16:43:14","modified_gmt":"2022-04-26T15:43:14","slug":"limportance-de-la-formation-au-sein-dun-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/limportance-de-la-formation-au-sein-dun-reseau-de-franchise","title":{"rendered":"L&rsquo;importance de la formation au sein d&rsquo;un r\u00e9seau de franchise"},"content":{"rendered":"<p>La <strong>formation<\/strong> est l\u2019<strong>un des 3 piliers du <a href=\"https:\/\/ac-franchise.com\/dossier\/contrat-de-franchise-tout-savoir-pour-creer-une-franchise\/contrat-de-franchise-tout-savoir-pour-creer-une-franchise\">contrat de franchise<\/a><\/strong>, en plus de la <strong>marque<\/strong> et du <strong>savoir-faire<\/strong>. Le <strong>franchiseur<\/strong> est dans l\u2019obligation de <strong>fournir une <a href=\"https:\/\/ac-franchise.com\/article\/la-formation-initiale-en-franchise-quest-ce-que-cest\">formation initiale<\/a> et permanente<\/strong> \u00e0 son franchis\u00e9 et ce dernier est dans l\u2019obligation de participer aux stages de formation organis\u00e9es par son franchiseur. Mais quelle est la v\u00e9ritable <strong>importance de la formation<\/strong> dans un r\u00e9seau de franchise\u00a0?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-422531 size-full\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/04\/Importance-Formation-Reseau-de-Franchise-900x450-1.jpg\" alt=\"Formation franchise\" width=\"900\" height=\"450\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/04\/Importance-Formation-Reseau-de-Franchise-900x450-1.jpg 900w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/04\/Importance-Formation-Reseau-de-Franchise-900x450-1-300x150.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2022\/04\/Importance-Formation-Reseau-de-Franchise-900x450-1-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Pourquoi la formation est-elle une n\u00e9cessit\u00e9\u00a0?<\/h2>\n<p>Dans le monde de la franchise, dans tous les r\u00e9seaux, lors du <strong>recrutement d\u2019un nouveau franchis\u00e9<\/strong>, le <strong>franchiseur<\/strong> s\u2019engage \u00e0 lui <a href=\"https:\/\/ac-franchise.com\/fiches-pratiques\/le-savoir-faire-en-franchise-definition-et-transmission\"><strong>transmettre son savoir-faire<\/strong><\/a> afin d\u2019assurer la r\u00e9ussite de son projet. Cette transmission de savoir se fait via la formation.<\/p>\n<p>C\u2019est une <strong>\u00e9tape cruciale<\/strong> pour le franchis\u00e9 car elle va lui permettre de <strong>comprendre les ABC du concept <\/strong>et de <strong>ma\u00eetriser son nouveau m\u00e9tier<\/strong>. De plus, la plupart des nouveaux franchis\u00e9s \u00e9taient des salari\u00e9s auparavant, il faudra donc <strong>am\u00e9liorer les comp\u00e9tences n\u00e9cessaires \u00e0 un chef d\u2019entreprise.<\/strong><\/p>\n<p>Pour la formation, un <strong>formateur d\u00e9di\u00e9<\/strong> est en charge de transmettre le savoir-faire au moyen de <strong>diff\u00e9rents outils<\/strong>. Ces outils sont \u00e9labor\u00e9s \u00e0 l\u2019avance avec la participation du franchiseur lui-m\u00eame, de l\u2019\u00e9quipe dirigeante ainsi que des animateurs r\u00e9seau, tr\u00e8s bien plac\u00e9s pour conna\u00eetre la r\u00e9alit\u00e9 du terrain et ses exigences.<\/p>\n<h2>Une formation pratique et th\u00e9orique<\/h2>\n<p>On parle, dans la majorit\u00e9 des cas, d\u2019une <strong>formation en 2 parties<\/strong> : <strong>th\u00e9orique<\/strong> et <strong>pratique<\/strong>.<\/p>\n<p>La <strong>formation th\u00e9orique<\/strong> se d\u00e9roule g\u00e9n\u00e9ralement au si\u00e8ge du r\u00e9seau, dans une salle de cours ou dans une <a href=\"https:\/\/ac-franchise.com\/article\/limportance-de-lunite-pilote-dans-un-reseau-de-franchise\"><strong>unit\u00e9 pilote<\/strong><\/a>. Le franchiseur en profite pour <strong>faire conna\u00eetre son enseigne<\/strong>, expliquer ses objectifs, son concept, ses attentes vis-\u00e0-vis de ses franchis\u00e9s.<br \/>\nElle est <strong>organis\u00e9e en groupe<\/strong> et assur\u00e9e en g\u00e9n\u00e9ral par <strong>un animateur de r\u00e9seau<\/strong>, ou un formateur salari\u00e9.<br \/>\nCette phase permet aux franchis\u00e9s, entre autres choses, de <strong>se conna\u00eetre<\/strong> et de <strong>d\u00e9velopper leur \u00ab<\/strong> <strong>esprit r\u00e9seau\u00a0\u00bb,<\/strong> bas\u00e9 sur la communication et l\u2019entraide.<\/p>\n<p>La <strong>formation pratique<\/strong>, quant \u00e0 elle, a pour but de permettre aux franchis\u00e9s de <strong>s\u2019impr\u00e9gner de la r\u00e9alit\u00e9 de leur futur quotidien<\/strong>. Elle est r\u00e9alis\u00e9e dans <strong>une unit\u00e9 pilote<\/strong> ou dans <strong>le point de vente d\u2019un franchis\u00e9 exp\u00e9riment\u00e9<\/strong> qui jouera le r\u00f4le de formateur.<br \/>\nCes <strong>stages en immersion<\/strong> r\u00e9alis\u00e9s individuellement offrent l\u2019occasion aux candidats d\u2019<strong>accomplir leur r\u00f4le de vrais franchis\u00e9s<\/strong> et de v\u00e9rifier ainsi s\u2019ils ont bien assimil\u00e9 la partie th\u00e9orique.<\/p>\n<p>Il faut savoir, par ailleurs, que <strong>la dur\u00e9e de la formation varie fortement<\/strong> en fonction de l\u2019activit\u00e9 du r\u00e9seau et des comp\u00e9tences du candidat. Elle peut tr\u00e8s bien durer quelques mois pour les concepts de restauration ou ne pas d\u00e9passer 1 mois dans le cas d\u2019un concept de vente de produits personnalis\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La formation est l\u2019un des 3 piliers du contrat de franchise, en plus de la marque et du savoir-faire. Le franchiseur est dans l\u2019obligation de fournir une formation initiale et permanente \u00e0 son franchis\u00e9 et ce dernier est dans l\u2019obligation de participer aux stages de formation organis\u00e9es par son franchiseur. Mais quelle est la v\u00e9ritable [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":422530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-422120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- 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