{"id":417404,"date":"2022-03-18T09:03:00","date_gmt":"2022-03-18T08:03:00","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=417404"},"modified":"2022-03-17T13:25:40","modified_gmt":"2022-03-17T12:25:40","slug":"franchise-doppio-malto-quels-objectifs-pour-lannee-2022","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/franchise-doppio-malto-quels-objectifs-pour-lannee-2022","title":{"rendered":"Franchise Doppio Malto : Quels objectifs pour l\u2019ann\u00e9e 2022 ?"},"content":{"rendered":"

La franchise Doppio Malto<\/strong><\/a> dispose d’un r\u00e9seau de 31 restaurants r\u00e9partis un peut partout en Europe. En France<\/strong>, elle compte deux unit\u00e9s<\/strong> et envisage un d\u00e9veloppement plus important<\/strong> au cours des prochaines ann\u00e9es. Le franchiseur Doppio Malto<\/strong> a r\u00e9pondu aux questions d’AC Franchise<\/strong> au sujet de son bilan 2021 et de ses objectifs de d\u00e9veloppement national et international.<\/p>\n

\"Franchise<\/p>\n

Pouvez-vous nous pr\u00e9senter votre enseigne et son concept ?<\/h2>\n

L’histoire de Doppio Malto commence avec l\u2019usine \u00e0 bi\u00e8res et restaurant d\u2019Erba, inaugur\u00e9e en 2004\u00a0 puis continue notamment avec la construction d\u2019une nouvelle usine \u00e0 bi\u00e8res en Sardaigne, \u00e0 Igl\u00e9sias, capable d’atteindre une capacit\u00e9 de production de cinq millions de litres.\u00a0 La nouvelle usine Doppio Malto d\u2019Iglesias est aujourd’hui en charge de la majeure partie de la production de nos bi\u00e8res artisanales. \u00a0Nous produisons 18 types de bi\u00e8res diff\u00e9rentes, distribu\u00e9es en f\u00fbts et en bouteilles dans tous les Doppio Malto en Italie et \u00e0 l’\u00e9tranger. 100 distinctions internationales r\u00e9compensent les bi\u00e8res Doppio Malto aux qualit\u00e9s uniques parmi les productions artisanales d’Europe.<\/p>\n

La force de Doppio Malto est la combinaison de la culture brassicole et du sens de l’hospitalit\u00e9 italienne. Chaque restaurant Doppio Malto, que ce soit en Italie ou \u00e0 l’\u00e9tranger, est bas\u00e9 sur l’id\u00e9e que la bi\u00e8re doit \u00eatre le protagoniste, ainsi qu’une cuisine simple et authentique : \u00e0 cela s’ajoutent des espaces vastes et confortables, des aires de d\u00e9tente et de jeux pour les adultes comme pour les enfants qui font de Doppio Malto une destination heureuse.<\/p><\/blockquote>\n

Quel bilan tirez-vous de l\u2019ann\u00e9e 2021 en France ?<\/h2>\n

La pand\u00e9mie nous a mis \u00e0 l’\u00e9preuve, tout comme l’ensemble du secteur de la restauration. Mais nous avons constat\u00e9 que lorsque les gens ont recommenc\u00e9 \u00e0 pouvoir sortir en toute s\u00e9curit\u00e9, des lieux comme le n\u00f4tre, avec des espaces vastes et g\u00e9n\u00e9reux qui encouragent la socialisation, sont devenus un choix privil\u00e9gi\u00e9. En outre, un repas au restaurant et une bi\u00e8re entre amis sont des petits plaisirs que les clients ont imm\u00e9diatement voulu retrouver, en toute s\u00e9curit\u00e9 bien s\u00fbr.\u00a0<\/strong><\/p><\/blockquote>\n

Quels sont vos objectifs de d\u00e9veloppement en France pour 2022 – 2023 ?<\/h2>\n

Nous pr\u00e9voyons une nouvelle ouverture \u00e0 Glasgow et deux autres ouvertures \u00e0 Leeds et \u00c9dimbourg. En France, nous ouvrirons \u00e0 Tours et nous pr\u00e9voyons cinq nouvelles ouvertures en France en 2023.<\/p><\/blockquote>\n

Quel message aimeriez-vous adresser au futur franchis\u00e9 ?<\/h2>\n

Nous disons toujours que nous recherchons des partenaires plut\u00f4t que des franchis\u00e9s, et c’est vrai. En Italie, nous travaillons \u00e9galement tr\u00e8s bien avec la formule de la joint-venture, avec des partenaires qui se joignent \u00e0 nous pour ouvrir plusieurs locaux \u00e0 g\u00e9rer en \u00e9quipe, avec une division par zone g\u00e9ographique. L’objectif est de privil\u00e9gier les emplacements urbains et de ne s\u00e9lectionner, dans le cas des centres commerciaux ou des parcs d’activit\u00e9s commerciales, que des emplacements de premier ordre, avec un acc\u00e8s et une visibilit\u00e9 ext\u00e9rieurs, afin de permettre \u00e0 Doppio Malto de devenir une destination, comme c’est d\u00e9j\u00e0 le cas en Italie, et non pas seulement de b\u00e9n\u00e9ficier des flux des centres commerciaux ou des centres d’activit\u00e9s commerciales.
\nPour Doppio Malto la franchise est une relation gagnant – gagnant.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

La franchise Doppio Malto dispose d’un r\u00e9seau de 31 restaurants r\u00e9partis un peut partout en Europe. En France, elle compte deux unit\u00e9s et envisage un d\u00e9veloppement plus important au cours des prochaines ann\u00e9es. Le franchiseur Doppio Malto a r\u00e9pondu aux questions d’AC Franchise au sujet de son bilan 2021 et de ses objectifs de d\u00e9veloppement […]<\/p>\n","protected":false},"author":48,"featured_media":413254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-417404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFranchise 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