{"id":416160,"date":"2022-03-09T08:16:30","date_gmt":"2022-03-09T07:16:30","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=416160"},"modified":"2022-03-08T17:30:17","modified_gmt":"2022-03-08T16:30:17","slug":"le-groupe-mr-bricolage-sassocie-a-la-plateforme-alkemics-salsify","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-groupe-mr-bricolage-sassocie-a-la-plateforme-alkemics-salsify","title":{"rendered":"Le Groupe Mr. Bricolage s\u2019associe \u00e0 la plateforme Alkemics\/Salsify"},"content":{"rendered":"

R\u00e9seau fran\u00e7ais de grande distribution sp\u00e9cialis\u00e9 dans le bricolage, le jardinage, la d\u00e9coration et l’am\u00e9nagement de la maison et du jardin, Mr. Bricolage vient de s\u2019associer \u00e0 la start-up fran\u00e7aise Alkemics\/Salsify<\/strong>. Cette derni\u00e8re, cr\u00e9\u00e9e en 2011, est la plateforme de gestion de l\u2019exp\u00e9rience fournisseur<\/strong> utilis\u00e9e par les plus grands distributeurs europ\u00e9ens pour d\u00e9couvrir, r\u00e9f\u00e9rencer, ou commercialiser les produits de plus de 20.000 marques.<\/p>\n

\"Mr.<\/p>\n

Rationaliser la gestion de la donn\u00e9e produit pour gagner en efficacit\u00e9\u2026<\/h2>\n

Afin de fluidifier les relations avec ses fournisseurs, gagner en efficacit\u00e9 op\u00e9rationnelle et renforcer l\u2019optimisation de ses outils de gestion commerciale pour les 313 magasins de son r\u00e9seau, Mr. Bricolage s\u2019associe \u00e0 Alkemics\/Salsify<\/strong>. La nouvelle solution va offrir au groupe fran\u00e7ais et \u00e0 ses fournisseurs une collaboration renforc\u00e9e<\/strong> en permettant la fluidification de tous les \u00e9changes d\u2019informations tout au long du cycle de vie des produits (proposition, r\u00e9f\u00e9rencement, commercialisation omnicanale). Elle offre \u00e9galement une exp\u00e9rience produit sans pr\u00e9c\u00e9dent<\/strong> quel que soit le canal d\u2019achat des consommateurs.<\/p>\n

\u00ab Nous poursuivons notre transformation pour accompagner du mieux possible tous les magasins de nos r\u00e9seaux dans le d\u00e9veloppement de leurs performances commerciales. Dans ce contexte, la bonne gestion de la donn\u00e9e produits est essentielle pour proposer \u00e0 nos clients une offre \u00e9tendue et irr\u00e9prochable sur la qualit\u00e9. \u00bb Souligne Herv\u00e9 ONFRAY, Directeur commercial de Mr. Bricolage.<\/strong><\/p><\/blockquote>\n

D\u00e8s le second semestre 2022, la plateforme Alkemics\/Salsify<\/strong> sera l\u2019unique point d\u2019entr\u00e9e pour la collecte de la donn\u00e9e produits<\/strong> pour l\u2019ensemble des fournisseurs Mr. Bricolage.<\/p>\n

\u00ab En agr\u00e9geant une donn\u00e9e exhaustive, \u00e0 jour et fiable, la solution Alkemics\/Salsify nous permettra de r\u00e9pondre aux attentes fortes de nos clients en mati\u00e8re d\u2019informations produits, notamment sur l\u2019impact environnemental. \u00bb<\/p><\/blockquote>\n

Am\u00e9liorer l\u2019exp\u00e9rience des clients Mr. Bricolage<\/h2>\n

La nouvelle solution vise par ailleurs \u00e0 offrir aux consommateurs davantage de transparence<\/strong> gr\u00e2ce au partage de donn\u00e9es fiables et actualis\u00e9es<\/strong>. Ils\u00a0b\u00e9n\u00e9ficieront concr\u00e8tement :<\/p>\n

    \n
  • D\u2019une offre de produits \u00e9largie, plus visible et accessible m\u00eame sur des points de vente de plus petite taille, et disponible en Click & Collect et \u00e0 la livraison \u00e0 domicile,<\/li>\n
  • D\u2019une offre locale digitalis\u00e9e au plus proche des besoins des clients,<\/li>\n
  • D\u2019une information \u00e0 jour sur les indices de r\u00e9parabilit\u00e9 des produits, la consommation \u00e9nerg\u00e9tique, le lieu de production : des informations essentielles dans un contexte o\u00f9 les pr\u00e9occupations li\u00e9es \u00e0 l\u2019origine des produits et leur impact environnemental sont de plus en plus pr\u00e9gnantes chez les consommateurs.<\/li>\n<\/ul>\n

    \u00ab Les nouvelles attentes des consommateurs en mati\u00e8re de rapidit\u00e9 et de proximit\u00e9 mais aussi au niveau environnemental font partie des d\u00e9fis auxquels les distributeurs et les fournisseurs du bricolage font face. \u00bb Pr\u00e9cise Antoine DURIEUX, Executive VP d\u2019Alkemics\/Salsify,<\/strong><\/p><\/blockquote>\n

    En effet, 84% des Fran\u00e7ais seraient influenc\u00e9s par l\u2019indice de r\u00e9parabilit\u00e9 des produits<\/strong> qu\u2019ils consomment, selon une \u00e9tude Opinionway r\u00e9alis\u00e9e en mars 2021 pour Alkemics. Un constat qui impose aux acteurs d\u2019historiques de repenser l\u2019organisation de leur syst\u00e8me d\u2019informations.<\/p>\n

    Le secteur du bricolage acc\u00e9l\u00e8re sa mutation digitale<\/h2>\n

    Automatisation de la donn\u00e9e produits, am\u00e9lioration de l\u2019exp\u00e9rience client, le secteur du bricolage acc\u00e9l\u00e8re sa mutation digitale<\/strong> afin de gagner en puissance d\u2019achats. Les ventes de produits bricolage ont enregistr\u00e9 un bond de 13% pour franchir le cap des 31 milliards d\u2019euros et la croissance des grandes surfaces de bricolage a atteint 111% en 2020, tendance confirm\u00e9e en 2021.<\/p>\n

    \u00ab Jusqu\u2019\u00e0 tr\u00e8s r\u00e9cemment, ni les questions li\u00e9es au sourcing, ni celles li\u00e9es \u00e0 une meilleure collaboration entre distributeurs et fournisseurs n\u2019\u00e9taient vues comme des facteurs cl\u00e9s de croissance. Pourtant, 85% des fournisseurs du bricolage jugent le r\u00e9f\u00e9rencement des produits pas assez optimis\u00e9 et 73% envisagent de passer \u00e0 la vente directe. La crise sanitaire, l\u2019\u00e9volution des modes de consommations et l\u2019essor du e-commerce font bouger les lignes, notre plateforme accompagne les distributeurs dans cette transformation. \u00bb<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    R\u00e9seau fran\u00e7ais de grande distribution sp\u00e9cialis\u00e9 dans le bricolage, le jardinage, la d\u00e9coration et l’am\u00e9nagement de la maison et du jardin, Mr. Bricolage vient de s\u2019associer \u00e0 la start-up fran\u00e7aise Alkemics\/Salsify. Cette derni\u00e8re, cr\u00e9\u00e9e en 2011, est la plateforme de gestion de l\u2019exp\u00e9rience fournisseur utilis\u00e9e par les plus grands distributeurs europ\u00e9ens pour d\u00e9couvrir, r\u00e9f\u00e9rencer, ou […]<\/p>\n","protected":false},"author":54,"featured_media":416315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-416160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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