{"id":387159,"date":"2021-05-12T10:05:27","date_gmt":"2021-05-12T09:05:27","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=387159"},"modified":"2021-05-12T14:10:32","modified_gmt":"2021-05-12T13:10:32","slug":"relooking-reussi-pour-les-magasins-du-reseau-mobalpa","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/relooking-reussi-pour-les-magasins-du-reseau-mobalpa","title":{"rendered":"Relooking r\u00e9ussi pour les magasins du r\u00e9seau Mobalpa"},"content":{"rendered":"
Mobalpa<\/strong>, enseigne sp\u00e9cialis\u00e9e dans la vente de cuisines \u00e9quip\u00e9es et am\u00e9nagement d\u2019int\u00e9rieur, s\u2019est offerte une totale remise en beaut\u00e9<\/strong> en proc\u00e9dant \u00e0 la modernisation de ses magasins<\/strong>. <\/p>\n Apr\u00e8s avoir minutieusement travaill\u00e9 son image de l\u2019int\u00e9rieur en proposant un catalogue 2021 aux multiples ambiances qui m\u00ealent \u00e0 la fois \u00e9l\u00e9gance et raffinement, Mobalpa a cette fois-ci d\u00e9cid\u00e9 de se concentrer sur ses ext\u00e9rieurs<\/strong>. Des changements en profondeur pour le r\u00e9seau qui a commenc\u00e9 par la modification de son logo<\/strong>. La couleur passe du vert clair au vert bouteille avec une typologie plus regroup\u00e9e et plus assise. L\u2019\u00e9l\u00e9ment graphique sur le \u00ab M \u00bb peut faire r\u00e9f\u00e9rence \u00e0 un travail carr\u00e9 et architectural.<\/p>\n Pour plus de proximit\u00e9 avec ses clients, Mobalpa a \u00e9galement tronqu\u00e9 son ancienne baseline \u00ab\u00a0Cuisines, Bains & Rangements\u00a0\u00bb pour une accroche plus personnel et s\u00e9duisante<\/strong> : \u00ab\u00a0Unique comme vous\u00a0\u00bb.<\/strong><\/p>\n Une charte graphique enti\u00e8rement repens\u00e9e<\/strong> donc, tr\u00e8s moderne et couplant \u00e0 la fois nouveaux visuels, nouvelles couleurs, nouveaux formats etc\u2026 Une belle mani\u00e8re d\u2019apporter \u00e0 la marque et \u00e0 ses \u00e9tablissements un nouvel \u00e9lan et une nouvelle dynamique commerciale<\/strong>.<\/p>\n L\u2019ensemble du groupe a souhait\u00e9 f\u00e9liciter toutes les \u00e9quipes qui ont d\u00e9j\u00e0 habill\u00e9 les unit\u00e9s de Calais, Ajaccio, Biais Villeneuve-sur-Lot et Les Ulis de ce tout nouveau concept qui entend bien faire des \u00e9tincelles.<\/p>\n","protected":false},"excerpt":{"rendered":" Mobalpa, enseigne sp\u00e9cialis\u00e9e dans la vente de cuisines \u00e9quip\u00e9es et am\u00e9nagement d\u2019int\u00e9rieur, s\u2019est offerte une totale remise en beaut\u00e9 en proc\u00e9dant \u00e0 la modernisation de ses magasins. Au programme\u00a0: nouvelle charte, nouveau logo et ravalement de fa\u00e7ades. Le changement a du bon ! Apr\u00e8s avoir minutieusement travaill\u00e9 son image de l\u2019int\u00e9rieur en proposant un catalogue […]<\/p>\n","protected":false},"author":92155,"featured_media":387172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-387159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
\nAu programme<\/strong>\u00a0: nouvelle charte, nouveau logo et ravalement de fa\u00e7ades.<\/p>\nLe changement a du bon !<\/h2>\n
\nAfin de redonner un nouveau souffle et d\u2019apporter plus de modernit\u00e9 \u00e0 ses points de vente, Mobalpa a en effet proc\u00e9d\u00e9 tout au long de l\u2019ann\u00e9e \u00e0 une mise \u00e0 jour des fa\u00e7ades en leur adossant une nouvelle identit\u00e9 visuelle<\/strong>.<\/p>\n