{"id":377188,"date":"2021-02-17T08:33:13","date_gmt":"2021-02-17T07:33:13","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=377188"},"modified":"2021-02-18T13:48:44","modified_gmt":"2021-02-18T12:48:44","slug":"droit-dentree-et-redevances-quelles-contreparties","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/droit-dentree-et-redevances-quelles-contreparties","title":{"rendered":"Droit d&rsquo;entr\u00e9e et redevances : Quelles contreparties ?"},"content":{"rendered":"<p>On ne peut presque jamais parler de <strong>franchise<\/strong> sans \u00e9voquer <strong>le droit d\u2019entr\u00e9e et les redevances d\u2019exploitation. <\/strong>D\u2019ailleurs, en France, 86 % des r\u00e9seaux de franchises exigent un droit d\u2019entr\u00e9e et 3\/4 des enseignes r\u00e9clament une redevance d\u2019exploitation. <strong>Les contreparties du droit d\u2019entr\u00e9e ainsi que des redevances doivent \u00eatre clairement d\u00e9finies dans le <a href=\"https:\/\/ac-franchise.com\/fiches-pratiques\/contrat-de-franchise\">contrat de franchise<\/a>.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-377250 size-full\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2021\/02\/Droit-Entree-Redevances-Contreparties-Franchise-900x450-1.jpg\" alt=\"Droit d'entr\u00e9e et redevances : Quelles contreparties ?\" width=\"900\" height=\"450\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2021\/02\/Droit-Entree-Redevances-Contreparties-Franchise-900x450-1.jpg 900w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2021\/02\/Droit-Entree-Redevances-Contreparties-Franchise-900x450-1-300x150.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2021\/02\/Droit-Entree-Redevances-Contreparties-Franchise-900x450-1-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Contreparties du droit d\u2019entr\u00e9e<\/h2>\n<p><strong>Le <a href=\"https:\/\/ac-franchise.com\/fiches-pratiques\/le-droit-dentree-en-franchise-comment-ca-marche\">droit d\u2019entr\u00e9e<\/a><\/strong>, appel\u00e9 \u00e9galement <strong>\u00ab\u00a0redevance initiale forfaitaire\u00a0\u00bb,<\/strong> constitue <strong>la somme que le franchise reverse au franchiseur pour pouvoir int\u00e9grer son r\u00e9seau<\/strong>. C\u2019est une d\u00e9pense unique que le franchis\u00e9 ne devra reverser que lors de son adh\u00e9sion.<\/p>\n<p>Le <strong>droit d\u2019entr\u00e9e r\u00e9mun\u00e8re le franchiseur pour tout le travail qu\u2019il a r\u00e9alis\u00e9 pour obtenir un concept<\/strong> pertinent et duplicable.<br \/>\nLe franchis\u00e9 paye donc ce droit d\u2019entr\u00e9e pour pouvoir b\u00e9n\u00e9ficier des m\u00e9thodes, des outils, des conditions d\u2019achat avantageuses, des comp\u00e9tences administratives, juridiques, logistiques, marketing\u2026 de son franchiseur.<\/p>\n<p>Comme vous avez pu le constater, <strong>le droit d\u2019entr\u00e9e en franchise a de nombreuses contreparties, \u00e0 savoir:<\/strong><\/p>\n<ul>\n<li>Le droit d\u2019acc\u00e9der au r\u00e9seau<\/li>\n<li>La transmission du savoir-faire<\/li>\n<li>Le droit de b\u00e9n\u00e9ficier des m\u00e9thodes et process du franchiseur<\/li>\n<li>L\u2019exclusivit\u00e9 territoriale s\u2019il en est consenti une<\/li>\n<li>L\u2019assistance initiale<\/li>\n<\/ul>\n<p>Notons, par ailleurs, que <strong>le droit d\u2019entr\u00e9e<\/strong>, pay\u00e9 en g\u00e9n\u00e9ral lors de la signature du contrat de franchise, peut \u00e9galement \u00eatre <strong>r\u00e9clam\u00e9 lors du renouvellement du contrat de franchise ou lors de l\u2019ouverture d\u2019un nouveau point de vente<\/strong> par le franchis\u00e9.<\/p>\n<p>Contrairement \u00e0 ce qu\u2019on pourrait penser, il est tout \u00e0 fait possible de <strong>n\u00e9gocier le montant du droit d\u2019entr\u00e9e.<\/strong> Cela peut \u00eatre notamment le cas dans les jeunes r\u00e9seaux de franchise cherchant \u00e0 s\u00e9duire leurs 1ers franchis\u00e9s ou encore chez les r\u00e9seaux d\u00e9j\u00e0 matures mais ayant perdu de leur dynamique et trouvant des difficult\u00e9s pour recruter de nouveaux adh\u00e9rents.<\/p>\n<h2>Contreparties des redevances d\u2019exploitation<\/h2>\n<p><strong>Les <a href=\"https:\/\/ac-franchise.com\/article\/quest-ce-que-les-royalties-ou-redevances-pour-une-franchise\">redevances, appel\u00e9es \u00e9galement royalties<\/a><\/strong>, sont <strong>revers\u00e9es par le franchis\u00e9 au franchiseur de fa\u00e7on r\u00e9guli\u00e8re et tout au long du contrat de franchise.<\/strong><\/p>\n<p><strong>Les redevances viennent donc r\u00e9tribuer l\u2019assistance continue<\/strong> que le franchiseur prodigue \u00e0 son franchis\u00e9. La d\u00e9finition des redevances est purement contractuelle et il appartient aux parties, franchiseur et franchis\u00e9, d\u2019en d\u00e9finir les contreparties comme les montants.<\/p>\n<p>Il y a <strong>3 types de redevances<\/strong> qui correspondent d\u2019ailleurs aux obligations essentielles du franchiseur, et ind\u00e9niables pour parler de contrat de franchise:<\/p>\n<ul>\n<li><strong>La redevance d\u2019exploitation<\/strong>: elle r\u00e9mun\u00e8re la mise \u00e0 disposition par le franchiseur du savoir-faire et des \u00e9volutions du savoir-faire pendant la dur\u00e9e du contrat de franchise<\/li>\n<li><strong>La redevance de marque<\/strong>: elle r\u00e9tribue le franchiseur des droits sur la marque qu\u2019il conc\u00e8de au franchis\u00e9, qui peut l\u2019utiliser \u00e0 titre d\u2019enseigne pendant la dur\u00e9e du contrat<\/li>\n<li><strong>La redevance d\u2019assistance<\/strong>: elle r\u00e9mun\u00e8re l\u2019assistance \u00e0 la mise en \u0153uvre du savoir-faire fournie par le franchiseur au franchis\u00e9<\/li>\n<\/ul>\n<p><strong>Les redevances contractuelles peuvent \u00eatre:<\/strong><\/p>\n<ul>\n<li><strong>Forfaitaires<\/strong>: cela \u00e9vite au franchiseur d\u2019avoir \u00e0 se faire communiquer par les franchis\u00e9s le montant de leurs chiffres d\u2019affaires. D\u2019autre part, elle permet de facturer le franchis\u00e9 en avance, sans conna\u00eetre ses r\u00e9sultats, et de couvrir les co\u00fbts des contreparties d\u00e9finies.<\/li>\n<li><strong>Proportionnelles<\/strong>: dans ce cas, il faut d\u00e9finir pr\u00e9cis\u00e9ment l\u2019assiette de la redevance, comme de prendre en consid\u00e9ration l\u2019assujettissement de l\u2019activit\u00e9 du franchis\u00e9 \u00e0 la TVA ou non. Il est aussi possible de pr\u00e9voir, dans le contrat, le versement par le franchis\u00e9 d\u2019une redevance minimale.<\/li>\n<li><strong>Mixtes<\/strong>: elles comportent une partie variable ainsi qu\u2019un minimum de perception dont le montant est pr\u00e9alablement d\u00e9fini.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On ne peut presque jamais parler de franchise sans \u00e9voquer le droit d\u2019entr\u00e9e et les redevances d\u2019exploitation. D\u2019ailleurs, en France, 86 % des r\u00e9seaux de franchises exigent un droit d\u2019entr\u00e9e et 3\/4 des enseignes r\u00e9clament une redevance d\u2019exploitation. Les contreparties du droit d\u2019entr\u00e9e ainsi que des redevances doivent \u00eatre clairement d\u00e9finies dans le contrat de [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":377249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-377188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- 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