{"id":305402,"date":"2019-11-08T10:09:19","date_gmt":"2019-11-08T09:09:19","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=305402"},"modified":"2019-11-08T10:09:19","modified_gmt":"2019-11-08T09:09:19","slug":"balladins-devoile-des-resultats-en-nette-progression-pour-2019","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/balladins-devoile-des-resultats-en-nette-progression-pour-2019","title":{"rendered":"Balladins d\u00e9voile des r\u00e9sultats en nette progression pour 2019"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-283898 size-medium alignleft\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Initial-by-balladins-1-269x300.jpg\" width=\"269\" height=\"300\" alt=\"Balladins d\u00e9voile des r\u00e9sultats en nette progression pour 2019\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Initial-by-balladins-1-269x300.jpg 269w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Initial-by-balladins-1.jpg 521w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>Cr\u00e9\u00e9 il y a plus de trente ans, <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-balladins-hotels\">Balladins<\/a> a \u00e9t\u00e9 rachet\u00e9 en juin 2018 par deux de ses salari\u00e9s, David Morel et Fabrice Beyer. Depuis son rachat, les deux associ\u00e9s op\u00e8rent un v\u00e9ritable travail de fond en vue de repositionner la marque, accro\u00eetre sa notori\u00e9t\u00e9 et <strong>am\u00e9liorer son attractivit\u00e9 aupr\u00e8s des h\u00f4teliers<\/strong>. Ce gros travail de fond entam\u00e9 par les deux associ\u00e9s commence \u00e0 porter ses fruits. En effet, le groupe vient de d\u00e9voiler des r\u00e9sultats tr\u00e8s encourageants pour cette ann\u00e9e 2019.<\/p>\n<p>Il s&rsquo;agit d&rsquo;une vraie renaissance pour l\u2019enseigne avec <strong>des ventes directes en nette augmentation<\/strong>, tous segments confondus !<\/p>\n<ul>\n<li>balladins.com : le chiffre d\u2019affaires a doubl\u00e9. Il est pass\u00e9 de 201 268 \u20ac en 2018 \u00e0 411 594 \u20ac en 2019.<\/li>\n<li>centre d\u2019appel : le chiffre d\u2019affaires a doubl\u00e9. Il est pass\u00e9 de 11 771 \u20ac en 2018 \u00e0 23 967 \u20ac en 2019.<\/li>\n<li>groupes loisirs : le chiffre d\u2019affaires a enregistr\u00e9 une hausse de x 3.5. Il est pass\u00e9 de 78 940 \u20ac en 2018 \u00e0 279 582 \u20ac en 2019.<\/li>\n<\/ul>\n<h2>Balladins mise sur l\u2019accompagnement de ses h\u00f4teliers<\/h2>\n<p>Par ailleurs, l&rsquo;enseigne poursuit son d\u00e9veloppement en franchise et en licence de marque. Elle mise sur l\u2019accompagnement de ses h\u00f4teliers pour am\u00e9liorer son attractivit\u00e9. Ces derniers b\u00e9n\u00e9ficient depuis septembre dernier d&rsquo;une nouvelle plateforme de formation professionnelle : l\u2019Acad\u00e9mie balladins.<\/p>\n<p>Cette \u00e9cole digitale propose des sessions sur plusieurs th\u00e8mes comme la strat\u00e9gie tarifaire, la distribution num\u00e9rique et la fid\u00e9lisation. Mais aussi l\u2019accueil, la vente par t\u00e9l\u00e9phone ou encore l\u2019e-r\u00e9putation. L\u2019ensemble des collaborateurs du r\u00e9seau Balladins ont acc\u00e8s \u00e0 ces sessions de e-learning. Ces derni\u00e8res, propos\u00e9es \u00e0 des petits groupes de huit personnes maximum, durent entre 30 minutes et 1h.<\/p>\n<blockquote><p>\u00ab Dans notre accompagnement, <strong>nous donnons les cl\u00e9s \u00e0 nos h\u00f4teliers pour l\u2019optimisation de la vente directe<\/strong> afin de favoriser tant cette derni\u00e8re, que la fid\u00e9lisation de leurs clients. Le travail que nous avons initi\u00e9 main dans la main avec chacun de nos franchis\u00e9s porte ses fruits, avec des ventes directes en nette augmentation, tous segments confondus ! \u00bb explique Fabrice Beyer, Directeur marketing et commercial associ\u00e9.<\/p><\/blockquote>\n<h2>La recherche de l\u2019innovation au c\u0153ur des priorit\u00e9s de Balladins<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-283904 size-medium\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Urban-by-balladins-300x210.jpg\" width=\"300\" height=\"210\" alt=\"La recherche de l\u2019innovation au c\u0153ur des priorit\u00e9s de Balladins\u00a0\" srcset=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Urban-by-balladins-300x210.jpg 300w, https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/05\/Urban-by-balladins.jpg 576w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Dans une volont\u00e9 d\u2019innovation constante et de proximit\u00e9, <strong>Balladins a aussi annonc\u00e9 l\u2019\u00e9largissement de son offre.<\/strong> Cette derni\u00e8re se d\u00e9cline en cinq nuances : initial by balladins, authentic by balladins, urban by balladins, inspiration by balladins et myhome by balladins. Les dirigeants de Balladins voient en cette d\u00e9clinaison une solution pour r\u00e9pondre aux attentes de sa client\u00e8le et simplifier la lecture de son offre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9 il y a plus de trente ans, Balladins a \u00e9t\u00e9 rachet\u00e9 en juin 2018 par deux de ses salari\u00e9s, David Morel et Fabrice Beyer. Depuis son rachat, les deux associ\u00e9s op\u00e8rent un v\u00e9ritable travail de fond en vue de repositionner la marque, accro\u00eetre sa notori\u00e9t\u00e9 et am\u00e9liorer son attractivit\u00e9 aupr\u00e8s des h\u00f4teliers. Ce gros [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":279020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-305402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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