{"id":291685,"date":"2019-08-13T15:04:56","date_gmt":"2019-08-13T14:04:56","guid":{"rendered":"https:\/\/ac-franchise.com\/?p=291685"},"modified":"2024-04-03T21:02:56","modified_gmt":"2024-04-03T20:02:56","slug":"ouvrir-une-franchise-de-bar-a-jus-est-ce-une-bonne-idee","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/ouvrir-une-franchise-de-bar-a-jus-est-ce-une-bonne-idee","title":{"rendered":"Ouvrir une franchise de bar \u00e0 jus, est-ce une bonne id\u00e9e ?"},"content":{"rendered":"

L’id\u00e9e des bars \u00e0 jus nous provient des \u00c9tats-Unis et d’Australie.<\/strong> Apr\u00e8s un d\u00e9veloppement fulgurant<\/strong> des concepts de bars \u00e0 jus en France, les enseignes ont d\u00fb revoir leur strat\u00e9gie. Au lieu de se limiter \u00e0 ces fameux cocktails, il \u00e9tait plus s\u00e9curisant de se positionner sur des offres plus vari\u00e9es<\/strong> afin de r\u00e9pondre aux habitudes de consommation des fran\u00e7ais qu’on ne peut rassasier par un \u00ab\u00a0simple\u00a0\u00bb jus de fruit \u00e0 la pause d\u00e8j!<\/p>\n

Le march\u00e9 des bars \u00e0 jus<\/h2>\n

Le juicing, r\u00e9gime \u00e0 base de jus de fruits et l\u00e9gumes qui consiste \u00e0 remplacer le repas par un grand verre de jus, est une id\u00e9e venue de Californie. Ce r\u00e9gime se distingue par ses multiples avantages:<\/p>\n

    \n
  • Une meilleure conservation des vitamines et min\u00e9raux des fruits et l\u00e9gumes qui sont mix\u00e9s et non pas cuits<\/li>\n
  • Texture plus digeste puisque la consommation se fait sous forme liquide<\/li>\n
  • Aspect pratique \u00e9galement puisqu’un jus peut se consommer partout et \u00e0 tout moment<\/li>\n<\/ul>\n

    Ne r\u00e9pondant pas seulement aux attentes des personnes suivant un r\u00e9gime, les concepts de bars \u00e0 jus sont l’adresse o\u00f9 il fait bon se rendre pour ceux qui souhaitent simplement mieux manger, tout en privil\u00e9giant les produits frais, de saison et provenant de la r\u00e9gion.
    \nEt les fran\u00e7ais aiment le jus frais, mais pas seul. Avec une consommation fran\u00e7aise de 1.5 milliard de litres<\/strong> actuellement, notre march\u00e9 est le second d\u2019Europe derri\u00e8re l’Allemagne (2.4 milliards de litres<\/strong>). Selon Unijus<\/strong>, l’Union Nationale Interprofessionnelle des Jus de Fruit, les fran\u00e7ais se distinguent, par rapport \u00e0 leurs voisins europ\u00e9ens, par leur fort engouement pour les purs jus (plus de la moiti\u00e9<\/strong> des volumes vendus en jus de fruits et nectars), alors qu’en Allemagne, par exemple, le pur jus de fruits ne repr\u00e9sente que 14 %<\/strong> de parts de march\u00e9. On peut donc conclure qu’il y a du potentiel pour les jus press\u00e9s premium et notamment les jus bio qui ont enregistr\u00e9 une hausse des ventes en volume de 24 %<\/strong> (2017 vs 2016).
    \nPar ailleurs, en France, apr\u00e8s une forte expansion des r\u00e9seaux de bars \u00e0 jus, entre 2008 et 2012<\/strong>, une majorit\u00e9 de franchiseurs ont d\u00fb opter pour des offres plus vari\u00e9es pour continuer \u00e0 s\u00e9duire. Il a donc fallut penser des concepts plus hybrides<\/strong> proposant, en plus des jus de fruits, d’autres produits comme les smoothies, les milkshakes, les salades, les frozen yogurt…
    \nPour continuer \u00e0 s\u00e9duire, les enseignes devront donc diversifier leur offre<\/strong> en proposant de multiples produits en un seul et m\u00eame endroit tout en innovant, en d\u00e9clinant leurs concepts<\/strong> sur plusieurs formats: food-trucks, kiosques…<\/p>\n

    Ouvrir un bar \u00e0 jus avec ou sans la franchise<\/h2>\n

    Choisir la franchise est toujours plus s\u00e9curisant<\/strong> lorsqu’on veut entreprendre et ce en raison des multiples avantages qu’elle offre: notori\u00e9t\u00e9 de l’enseigne, savoir-faire, accompagnement<\/strong> avant, pendant et durant tout le contrat de franchise…
    \nBien \u00e9videmment, pour pouvoir profiter de tous ces avantages, le lancement du projet en franchise co\u00fbtera certainement un peu plus cher qu’en ind\u00e9pendant, car le franchis\u00e9 devra s’acquitter du droit d’entr\u00e9e, de redevances et d’un apport personnel minimum.
    \nSi vous pr\u00e9f\u00e9rez rester ind\u00e9pendant, il est tout \u00e0 fait possible de lancer son propre concept de bar \u00e0 jus \u00e0 condition que celui-ci se distigue vraiment de la concurrence.<\/p>\n

    Quelques opportunit\u00e9s de bar \u00e0 jus en franchise<\/h2>\n

    Concept de \u00ab juice bar & good food \u00bb, Feel Juice<\/strong> est une franchise dont l’offre comprend non seulement des smoothies et des jus de fruits et l\u00e9gumes fra\u00eechement pr\u00e9par\u00e9s mais \u00e9galement de la restauration rapide saine et di\u00e9t\u00e9tique bas\u00e9e sur des salades, soupes, tartes et wraps.
    \nJoosbayoo<\/strong> est positionn\u00e9e sur le secteur de la restauration rapide et se caract\u00e9rise par son concept novateur: une restauration sous forme de plats miniatures, des bouch\u00e9es sucr\u00e9es ou sal\u00e9es, en vente \u00e0 emporter ou \u00e0 d\u00e9guster sur place dans une ambiance d\u00e9contract\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L’id\u00e9e des bars \u00e0 jus nous provient des \u00c9tats-Unis et d’Australie. Apr\u00e8s un d\u00e9veloppement fulgurant des concepts de bars \u00e0 jus en France, les enseignes ont d\u00fb revoir leur strat\u00e9gie. Au lieu de se limiter \u00e0 ces fameux cocktails, il \u00e9tait plus s\u00e9curisant de se positionner sur des offres plus vari\u00e9es afin de r\u00e9pondre aux […]<\/p>\n","protected":false},"author":7776,"featured_media":291712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-291685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nOuvrir 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