{"id":265749,"date":"2019-03-04T13:00:00","date_gmt":"2019-03-04T12:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/fournitures-de-bureau-et-franchise-marche-et-opportunite-en-2019-9012"},"modified":"2020-01-21T18:08:28","modified_gmt":"2020-01-21T17:08:28","slug":"fournitures-de-bureau-et-franchise-marche-et-opportunite-en-2019-9012","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/fournitures-de-bureau-et-franchise-marche-et-opportunite-en-2019-9012","title":{"rendered":"Fournitures de bureau et franchise : march\u00e9 et opportunit\u00e9 en 2019 ?"},"content":{"rendered":"<div id=\"948682\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"948682\" data-url=\"\/crezeo_widgets\/948682\/update_parameter\" data-name=\"text\">\n<p>Le <b>march\u00e9 de la fourniture de bureau<\/b> est soumis \u00e0 concurrence, mais il se porte bien\u00a0! Largement d\u00e9velopp\u00e9 en <a href=\"https:\/\/ac-franchise.com\/\">franchise<\/a>, il <b>offre de belles opportunit\u00e9s aux entrepreneurs<\/b> <b>qui souhaitent ouvrir un commerce rentable<\/b>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"948685\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">\n<p><!-- WIDGET CONTENT --><\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"948685\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304120004-bb3d65578da2d9e084d9c8e807554dab.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304120004-bb3d65578da2d9e084d9c8e807554dab.jpg\" \/> <\/a><\/div>\n<div class=\"widget-content\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"948685\" data-url=\"\/crezeo_widgets\/948685\/update_parameter\" data-name=\"title\">Un march\u00e9 soumis \u00e0 concurrence<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"948685\" data-url=\"\/crezeo_widgets\/948685\/update_parameter\" data-name=\"text\">\n<p>Si le <b>march\u00e9 de la distribution de fournitures de bureau est attractif<\/b>, la concurrence y est pr\u00e9sente !<\/p>\n<div class=\"\">5 grandes cat\u00e9gories de circuits se partagent le march\u00e9 :<\/div>\n<div class=\"\">\n<ul>\n<li>les papeteries traditionnelles de centre-ville,<\/li>\n<li>les grandes surfaces alimentaires\/grands magasins,<\/li>\n<li>les grandes surfaces sp\u00e9cialis\u00e9es,<\/li>\n<li>les grossistes\/v\u00e9p\u00e9cistes<\/li>\n<li>et les e-commer\u00e7ants.<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<div>Les deux premi\u00e8res cat\u00e9gories s&rsquo;adressent presque exclusivement aux particuliers tandis que les grossistes\/v\u00e9p\u00e9cistes sont exclusivement BtoB. Au milieu, les grandes surfaces sp\u00e9cialis\u00e9es et les e-commer\u00e7ants s&rsquo;adressent \u00e0 une client\u00e8le mixte (professionnels et particuliers).<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"948688\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"948688\" data-url=\"\/crezeo_widgets\/948688\/update_parameter\" data-name=\"title\">Le march\u00e9 des fournitures de bureau<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"948688\" data-url=\"\/crezeo_widgets\/948688\/update_parameter\" data-name=\"text\">\n<p>Selon les derniers chiffres de l&rsquo;UFIPA (Union de la Fili\u00e8re Papeti\u00e8re), le <b>march\u00e9 de la fourniture de bureau<\/b> a enregistr\u00e9 en 2017 un chiffre d&rsquo;affaires de 5,77 milliards d&rsquo;euros HT, en l\u00e9ger recul de 0,5% sur deux ans. Le march\u00e9 Office, c&rsquo;est-\u00e0-dire le march\u00e9 BtoB en direction des professionnels reste stable \u00e0 3,80 milliards d&rsquo;euros en 2017, soit les deux tiers des ventes.<\/p>\n<p>En 2017, le march\u00e9 pro se d\u00e9compose en quelques grandes familles de produits phares comme le papier (18%) \u00e0 \u00e9galit\u00e9 avec les consommables informatiques, les cahiers\/blocs (10%), l&rsquo;\u00e9criture (9,5%), le classement (9%), ou encore le mobilier (8,5%). Les autres familles de produits sont plus disparates : accessoires de bureau (7%), enveloppes (5,5%), machines de bureau (5%), planning et pr\u00e9sentations (3,5%), papeterie occasionnelle (3,5%), carterie (2,5%).<br \/>\nCes derni\u00e8res ann\u00e9es, les circuits de distribution destin\u00e9s aux professionnels diversifient leurs offres. En 2017, les produits d\u2019hygi\u00e8ne, la s\u00e9curit\u00e9, l\u2019emballage, les services g\u00e9n\u00e9raux, etc ont ainsi enregistr\u00e9s un chiffre d\u2019affaires de 862 millions d\u2019euros.<br \/>\nEn terme de circuits de distribution, le march\u00e9 pro est domin\u00e9 par les fournituristes et sp\u00e9cialistes bureau qui enregistrent 37,5% des ventes, devant les GSA (21%), les d\u00e9taillants ind\u00e9pendants et sp\u00e9cialistes culturels (15%), les superstores (11%), la vente \u00e0 distance (6%), la vente directe (5,5%) et les pure players (2%). Plus sp\u00e9cifiquement sur le march\u00e9 BtoB, les fournitures et sp\u00e9cialistes bureau captent 56,5% des ventes, largement devant les superstores (13%), la VAD (9%), les prestataires et ventes directes comme les imprimeurs, les routeurs, les prestataires informatiques (8%), la GSA (6,5%), les d\u00e9taillants (6%), et les pure players (1%).<\/p>\n<p><b>Du c\u00f4t\u00e9 des particuliers, le plus gros du chiffre est r\u00e9alis\u00e9 pendant la p\u00e9riode de rentr\u00e9e scolaire<\/b>. Selon les chiffres du cabinet en \u00e9tudes sp\u00e9cialis\u00e9es GfK lors de la rentr\u00e9e scolaire 2018, \u00ab\u00a0les superstores, les surfaces culturelles et les pure players ont vu leur <b>part de march\u00e9 valeur grimper \u00e0 23%<\/b> en 2018, soit +2 points par rapport \u00e0 2017, <b>et affichent une croissance de +12% en C.A\u00a0\u00bb<\/b>. Cette hausse s&rsquo;est fait aux d\u00e9pends de la GSA en recul de 3% en valeur. L&rsquo;acc\u00e9l\u00e9ration \u00ab\u00a0significative des transferts d\u2019achats vers les circuits sp\u00e9cialis\u00e9s et le e-commerce\u00a0\u00bb est surtout rep\u00e9r\u00e9e depuis deux ans.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"948691\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">\n<p><!-- WIDGET CONTENT --><\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"948691\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304115804-22409267257279a464d90c962ff7c193.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304115804-22409267257279a464d90c962ff7c193.jpg\" \/> <\/a><\/div>\n<div class=\"widget-content\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"948691\" data-url=\"\/crezeo_widgets\/948691\/update_parameter\" data-name=\"title\">Les fournitures de bureaux en franchise<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"948691\" data-url=\"\/crezeo_widgets\/948691\/update_parameter\" data-name=\"text\">\n<div>En franchise, le march\u00e9 se d\u00e9veloppe surtout sur des formats sp\u00e9cialistes en superstores de p\u00e9riph\u00e9rie ou en magasins de centre-ville. Dans ces magasins sous enseigne, <b>la grande valeur ajout\u00e9e de la franchise tient au nombre de r\u00e9f\u00e9rences en rayons<\/b> (de 15.000 \u00e0 50.000 selon les enseignes).<\/div>\n<div><b>Positionn\u00e9s sur des offres le plus souvent discount<\/b>, ces enseignes sp\u00e9cialis\u00e9es proposent outre les fournitures, des produits associ\u00e9s comme le mobilier de bureau ou encore le mat\u00e9riel informatique, et des services complets (photocopies, impressions, reliure, remplissage des cartouches d&rsquo;encre, etc).<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"948694\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"948694\" data-url=\"\/crezeo_widgets\/948694\/update_parameter\" data-name=\"title\">Opportunit\u00e9 de franchise dans le secteur des fournitures de bureau<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"948694\" data-url=\"\/crezeo_widgets\/948694\/update_parameter\" data-name=\"text\"><b>Pr\u00e9curseur sur le march\u00e9 des fournitures de bureau en France, <a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-bureau-vallee\" rel=\"nofollow noopener noreferrer\">Bureau Vall\u00e9e<\/a><\/b>, a \u00e9t\u00e9 le premier en 1990, \u00e0 parier sur le mod\u00e8le de la distribution sp\u00e9cialis\u00e9e en grand format avec le <b>premier concept de \u00ab\u00a0Superstore\u00a0\u00bb de papeterie et de fournitures de bureau. <\/b><\/p>\n<p><b>Leader fran\u00e7ais sur le march\u00e9 des fournitures de bureau et de la papeterie discount<\/b> avec plus de 300 implantations, l&rsquo;enseigne se d\u00e9veloppe autour de 2 formats distincts\u00a0: Bureau Vall\u00e9e City sur des surfaces de 100 \u00e0 300m\u00b2 en centre-ville, et Bureau Vall\u00e9e Superstore sur des surfaces de 500m\u00b2 en zone commerciale de p\u00e9riph\u00e9rie.<\/p>\n<p>Sachant que le franchiseur Bureau Vall\u00e9e ambitionne d&rsquo;atteindre \u00e0 terme un total de 400 \u00e0 500 magasins, <b>les opportunit\u00e9s de cr\u00e9ations, mais aussi de reprises sont nombreuses. <\/b><\/p>\n<p><b>Pour rejoindre cette enseigne<\/b>, un apport de 70 \u00e0 120.000\u20ac est n\u00e9cessaire. L&rsquo;investissement total varie entre 280.000\u20ac pour un Bureau Vall\u00e9e City \u00e0 350.000\u20ac pour un Superstore. Le droit d&rsquo;entr\u00e9e est fix\u00e9 \u00e0 10.000\u20ac pour les magasins City et 20.000\u20ac pour les Superstores.<br \/>\n<b>Les atouts de Bureau Vall\u00e9e<\/b> sont notamment une position de leader, une progression r\u00e9guli\u00e8re \u00e0 deux chiffres du CA, 70 jours de formation th\u00e9orique et pratique, et un catalogue produits de plus de 7.000 r\u00e9f\u00e9rences.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"948706\" class=\"widget one_picture row-fluid\" data-name=\"one_picture\">\n<div class=\"span10 offset1\">\n<div class=\"thumbnail widget-media-thumbnail\" data-name=\"media1\" data-pk=\"948706\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304115443-c59959853b0ff3f65dc1f123caa2162c.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/03\/04\/20190304115443-c59959853b0ff3f65dc1f123caa2162c.jpg\" \/> <\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de la fourniture de bureau est soumis \u00e0 concurrence, mais il se porte bien\u00a0! Largement d\u00e9velopp\u00e9 en franchise, il offre de belles opportunit\u00e9s aux entrepreneurs qui souhaitent ouvrir un commerce rentable. Un march\u00e9 soumis \u00e0 concurrence Si le march\u00e9 de la distribution de fournitures de bureau est attractif, la concurrence y est pr\u00e9sente [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":265747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1834,1835],"class_list":["post-265749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fournitures de bureau et franchise : march\u00e9 et opportunit\u00e9 en 2019 ?<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de la fourniture de bureau est soumis \u00e0 concurrence, mais il se porte bien\u00a0! 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