{"id":205114,"date":"2019-01-08T16:41:00","date_gmt":"2019-01-08T15:41:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/ouvrir-une-brasserie-leon-de-bruxelles-en-franchise-est-ce-possible-8068"},"modified":"2019-01-08T16:41:00","modified_gmt":"2019-01-08T15:41:00","slug":"ouvrir-une-brasserie-leon-de-bruxelles-en-franchise-est-ce-possible-8068","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/ouvrir-une-brasserie-leon-de-bruxelles-en-franchise-est-ce-possible-8068","title":{"rendered":"Ouvrir une brasserie L\u00e9on de Bruxelles en franchise, est-ce possible ?"},"content":{"rendered":"<div id=\"941875\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"941875\">                            <a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/01\/08\/20190108152716-b3438ec81f68f58edcddb5addc3ddf54.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/01\/08\/20190108152716-b3438ec81f68f58edcddb5addc3ddf54.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"941875\" data-url=\"\/crezeo_widgets\/941875\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"text-align: justify; \"> <b>L\u00e9on de Bruxelles<\/b>, cr\u00e9\u00e9 \u00e0 Bruxelles en 1893 et implant\u00e9 en France depuis 1989 principalement en p\u00e9riph\u00e9rie des grandes villes, est <b>leader du march\u00e9 de la restauration sur le segment du frais<\/b> avec 10 tonnes de moules consomm\u00e9es chaque jour.  <\/div>\n<div class=\"\" style=\"text-align justify \">\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Le <b>r\u00e9seau compte 85 restaurants<\/b> dont 3\u00a0L\u00e9on de B, une enseigne urbaine et jeune au c\u0153ur de la capitale, au design r\u00e9solument contemporain pour attirer une client\u00e8le de jeunes urbains.<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"941878\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"941878\" data-url=\"\/crezeo_widgets\/941878\/update_parameter\" data-name=\"title\">Le concept L\u00e9on de Bruxelles<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"941878\" data-url=\"\/crezeo_widgets\/941878\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"\">\n<div class=\"\" style=\"text-align: justify; \">Face \u00e0 des restaurants vieillissants, concurrenc\u00e9 par la restauration rapide et fortement impact\u00e9 par les attentats de 2015, (comme la plupart des restaurants parisiens et en r\u00e9gion parisienne), <b>L\u00e9on de Bruxelles a d\u00fb faire face en se transformant et en adoptant une nouvelle strat\u00e9gie. <\/b> <\/div>\n<div class=\"\" style=\"text-align: justify; \"> <b>2016 fut l&rsquo;ann\u00e9e du renouveau pour l&rsquo;enseigne<\/b> avec une nouvelle offre plus que jamais centr\u00e9e sur la fra\u00eecheur et la vari\u00e9t\u00e9, une nouvelle identit\u00e9 de marque, du savoir-faire autour des produits frais, et de nouvelles initiatives comme la digitalisation de la marque ou encore le lancement de la vente \u00e0 emporter. Tous les restaurants L\u00e9on de Bruxelles ont initi\u00e9 une formule \u00ab L\u00e9on Box \u00bb \u00e0 emporter chez soi ou au bureau.\u00a0<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"941881\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"941881\">                            <a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/01\/07\/20190107151813-080a6bf12953848c1aba6a867b6eac40.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2019\/01\/07\/20190107151813-080a6bf12953848c1aba6a867b6eac40.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"941881\" data-url=\"\/crezeo_widgets\/941881\/update_parameter\"             data-name=\"title\">L\u00e9on de Bruxelles en chiffres<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"941881\" data-url=\"\/crezeo_widgets\/941881\/update_parameter\"              data-name=\"text\">\n<ul>\n<li>30 ans d\u2019exp\u00e9rience sur le march\u00e9 fran\u00e7ais<\/li>\n<li>6 millions de clients par an<\/li>\n<li>85 restaurants, dont 82 L\u00e9on de Bruxelles et 3 L\u00e9on de B<\/li>\n<li>42 restaurants ouverts ces 10 derni\u00e8res ann\u00e9es<\/li>\n<li>1 500 collaborateurs\u00a0<\/li>\n<li>1 300 tonnes de frites fra\u00eeches par an<\/li>\n<li>3 600 tonnes de moules fra\u00eeches par an<\/li>\n<li>Un objectif de 150 restaurants d&rsquo;ici \u00e0 dix ans <\/li>\n<li>132,9 millions d&rsquo;euros de CA en 2017 contre 129,7 millions d&rsquo;euros de CA en 2016 et 116,7 millions d&rsquo;euros en 2015.\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"941884\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"941884\" data-url=\"\/crezeo_widgets\/941884\/update_parameter\" data-name=\"title\">Est-ce possible d&rsquo;ouvrir une brasserie L\u00e9on de Bruxelles en franchise ?<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"941884\" data-url=\"\/crezeo_widgets\/941884\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"text-align justify \"> <b>ERRATUM.<\/b> <\/div>\n<div class=\"\" style=\"text-align justify \">Nous avons annonc\u00e9 dans cet article que L\u00e9on de Bruxelles ne se d\u00e9veloppait pas en franchise suite a des informations que l&rsquo;enseigne nous avait communiqu\u00e9 en 2017.<\/div>\n<div class=\"\" style=\"text-align justify \"><\/div>\n<div class=\"\" style=\"text-align justify \"><b>NOUS RECTIFIONS. La direction vient de nous contacter (10\/01\/2019) en pr\u00e9cisant que L\u00e9on de Bruxelles se d\u00e9veloppait d\u00e9sormais en franchise.<br \/><\/b><\/div>\n<div class=\"\" style=\"text-align justify \"><b><br \/><\/b><\/div>\n<p><\/p>\n<div class=\"\" style=\"text-align justify \"> <b>Vous souhaitez entreprendre en franchise dans le secteur de la\u00a0<\/b><a rel=\"nofollow\" href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-secteur-restaurant-a-theme\"><b>Restauration \u00e0 th\u00e8me<\/b><\/a><b>\u00a0? <\/b> <\/div>\n<div class=\"\" style=\"text-align justify \"><\/div>\n<div class=\"\" style=\"text-align justify \">D&rsquo;autres enseignes se d\u00e9veloppant en France dans ce secteur sont \u00e0 la recherche de partenaires franchis\u00e9s pour \u00e9tendre leurs r\u00e9seaux telles que la\u00a0<a rel=\"nofollow\" href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-poivre-rouge\"><b>franchise Poivre Rouge<\/b><\/a>, enseigne du Groupement des Mousquetaires et <b>acteur cl\u00e9 du segment de la viande grill\u00e9e, ou encore la\u00a0<\/b><a rel=\"nofollow\" href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-memphis-coffee\"><b>franchise Memphis<\/b><\/a>, cr\u00e9\u00e9e en France en 2009 et bas\u00e9e sur un concept des \u00ab\u00a0Diners\u00a0\u00bb des ann\u00e9es 50.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9 \u00e0 Bruxelles en 1893 et implant\u00e9 en France depuis 1989, principalement en p\u00e9riph\u00e9rie des grandes villes, L\u00e9on de Bruxelles est leader du march\u00e9 de la restauration sur le segment du frais, avec 10 tonnes de moules consomm\u00e9es chaque jour. Le r\u00e9seau compte 85 restaurants dont 3 L\u00e9on de B, une enseigne urbaine et jeune au c\u0153ur de la capitale, au design r\u00e9solument contemporain pour attirer une client\u00e8le de jeunes urbains avec une carte raccourcie et un d\u00e9cor mi-bistrot, mi-industriel.<\/p>\n","protected":false},"author":54,"featured_media":205110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-205114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ouvrir une brasserie L\u00e9on de Bruxelles en franchise, est-ce possible ?<\/title>\n<meta name=\"description\" content=\"Cr\u00e9\u00e9 \u00e0 Bruxelles en 1893 et implant\u00e9 en France depuis 1989, principalement en p\u00e9riph\u00e9rie des grandes villes, L\u00e9on de Bruxelles est leader du march\u00e9 de la restauration sur le segment du frais, avec 10 tonnes de moules consomm\u00e9es chaque jour. Le r\u00e9seau compte 85 restaurants dont 3 L\u00e9on de B, une enseigne urbaine et jeune au c\u0153ur de la capitale, au design r\u00e9solument contemporain pour attirer une client\u00e8le de jeunes urbains avec une carte raccourcie et un d\u00e9cor mi-bistrot, mi-industriel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/ouvrir-une-brasserie-leon-de-bruxelles-en-franchise-est-ce-possible-8068\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouvrir une brasserie L\u00e9on de Bruxelles en franchise, est-ce possible ?\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9\u00e9 \u00e0 Bruxelles en 1893 et implant\u00e9 en France depuis 1989, principalement en p\u00e9riph\u00e9rie des grandes villes, L\u00e9on de Bruxelles est leader du march\u00e9 de la restauration sur le segment du frais, avec 10 tonnes de moules consomm\u00e9es chaque jour. 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