Du cot\u00e9 des loisirs\u00a0certaines franchises marchent bien. Deux secteurs : bureautique – papeterie et jouets m\u00e9ritent d’\u00eatre mis valeur. <\/p>\n
Le march\u00e9 du mat\u00e9riel de bureau (pas vraiment des loisirs en fait) <\/strong>est en pleine \u00e9volution. Des\u00a0enseignes ont lanc\u00e9 des m\u00e9gastores dont\u00a0Bureau Vall\u00e9e. Il s’agit de proposer une offre large sur des surfaces de 800 \u00e0 2000 m2 en utilisant les m\u00e9thodes de la grande distribution<\/strong>.\u00a0Les magasins fonctionnent sensiblement de la m\u00eame mani\u00e8re et sont implant\u00e9s en zones commerciales. Monter ce type de magasin reste cependant un projet lourd qui peut prendre 18 mois. Les concurrents les plus s\u00e9v\u00e8res sont les \u00a0\u00bb fournituristes \u00a0\u00bb qui disposent de repr\u00e9sentants et vendent aussi sur le web. <\/p>\n Autre secteur porteur selon certains (mais il y a d\u00e9bat): les jouets<\/strong>. Ici on peut remarquer que les franchises ont r\u00e9sist\u00e9 \u00e0 la grande distribution. On a cru que l’ouverture de rayons dans les grandes surfaces allaient signer la fin des magasins sp\u00e9cialis\u00e9s mais ce n’est pas le cas. Si Toy’R’Us a ferm\u00e9 plusieurs magasins, certaines enseignes r\u00e9sistent bien comme Jouetland, Jou\u00e9 Club, le groupement Joupi ou le succursaliste La Grande R\u00e9cr\u00e9. Les surfaces sont plut\u00f4t importantes et fonctionnent selon le mod\u00e8le de la grande distribution.\u00a0 Leur puissance d’achat permet de concurrencer la grande surface et le conseil est toujours un atout <\/strong>suppl\u00e9mentaires. Leur offre est \u00e9galement plus diversifi\u00e9e : de 10 000 \u00e0 20 0000 r\u00e9f\u00e9rences. <\/p>\n Dominique Deslandes<\/p>\n","protected":false},"excerpt":{"rendered":" Du cot\u00e9 des loisirs\u00a0certaines franchises marchent bien. Deux secteurs : bureautique – papeterie et jouets m\u00e9ritent d’\u00eatre mis valeur. Le march\u00e9 du mat\u00e9riel de bureau (pas vraiment des loisirs en fait) est en pleine \u00e9volution. Des\u00a0enseignes ont lanc\u00e9 des m\u00e9gastores dont\u00a0Bureau Vall\u00e9e. Il s’agit de proposer une offre large sur des surfaces de 800 \u00e0 […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1837],"class_list":["post-138961","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\n