une faiblesse marquante dans le sud du pays par rapport aux autres pays europ\u00e9ens<\/strong><\/em>. Il y a l\u00e0 un fort potentiel de d\u00e9veloppement pour les groupes de distribution. <\/p>\n Ainsi Auchan a ouvert au printemps son quatri\u00e8me hypermarch\u00e9 dans la province de Naples en partenariat avec une soci\u00e9t\u00e9 immobili\u00e8re sarde. En 2007, il est pr\u00e9vu d’ouvrir un nouveau centre commercial et un p\u00f4le de services centr\u00e9 sur le commerce toujours \u00e0 Naples et dans sa r\u00e9gion. Leclerc a \u00e9galement inaugur\u00e9 un hypermarch\u00e9 \u00e0 Rome, apr\u00e8s deux autres magasins dans les Pouilles. 4 nouveaux hypermarch\u00e9s sont pr\u00e9vus dans et autour de la capitale italienne d’ici 2008. <\/p>\n
Coop, le premier distributeur transalpin, va quant \u00e0 lui jusqu’en Sicile, tandis que Pam a obtenu l’autorisation pour construire le plus grand centre commercial italien \u00e0 Rome. Carrefour a sign\u00e9 un partenariat d\u00e8s 2005 avec la cha\u00eene Aligros qui poss\u00e8de 160 points de ventes, cr\u00e9ant ainsi le plus gros p\u00f4le de distribution des Pouilles. Et deux hypers ont \u00e9t\u00e9 ouverts en Campanie, un dans le Latium et deux en Sicile…. <\/p>\n
Le Sud est int\u00e9ressant car si le petit commerce y est tr\u00e8s pr\u00e9sent, le retard de la grande distribution n’est pas encore combl\u00e9<\/em><\/strong>, surtout \u00e0 Rome. Il faut pourtant signaler que se pose la question de la rentabilit\u00e9, car l’\u00e9conomie est stagnante en Italie, et la partie m\u00e9ridionale est en r\u00e9cession. De plus les distributeurs doivent adapter leur offre aux fili\u00e8res locales, en particulier pour les produits frais.<\/p>\n Dominique Deslandes<\/p>\n","protected":false},"excerpt":{"rendered":"
En Italie la grande distribution multiplie les projets d’ouvertures au fin fond de la botte. En Italie aussi la diff\u00e9rence est marquante entre le nord et le sud. Pour ce qui concerne le nombre de m\u00e8tres carr\u00e9s d’hypermarch\u00e9s et de supermarch\u00e9s on note une faiblesse marquante dans le sud du pays par rapport aux autres […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-137795","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\n
La grande distribution en retard dans le sud de l'Italie<\/title>\n<meta name=\"description\" content=\"En Italie la grande distribution multiplie les projets d'ouvertures au fin fond de la botte. En Italie aussi la diff\u00e9rence est marquante entre le nord et le sud. Pour ce qui concerne le nombre de m\u00e8tres carr\u00e9s d'hypermarch\u00e9s et de supermarch\u00e9s on ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/la-grande-distribution-en-retard-dans-le-sud-de-litalie\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La grande distribution en retard dans le sud de l'Italie\" \/>\n<meta property=\"og:description\" content=\"En Italie la grande distribution multiplie les projets d'ouvertures au fin fond de la botte. 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