{"id":137771,"date":"2006-10-07T02:00:00","date_gmt":"2006-10-07T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/cadrea-fete-le-mois-de-la-deco-5182"},"modified":"2006-10-07T02:00:00","modified_gmt":"2006-10-07T02:00:00","slug":"cadrea-fete-le-mois-de-la-deco-5182","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/cadrea-fete-le-mois-de-la-deco-5182","title":{"rendered":"Cadr\u00e9a f\u00eate le Mois de la D\u00e9co !"},"content":{"rendered":"<p>La franchise Cadr\u00e9a organise dans son r\u00e9seau durant tout le mois d&rsquo;Octobre le Mois de la D\u00e9co. Une op\u00e9ration commerciale g\u00e9n\u00e9ratrice de trafic, et une strat\u00e9gie de fid\u00e9lisation pour le rendez-vous commercial de No\u00ebl.<\/p>\n<p><strong><em>Le tremplin id\u00e9al vers No\u00ebl<\/em><\/strong><\/p>\n<p>\u00ab Chaque ann\u00e9e, explique Vincent GUILLOCHER le directeur d&rsquo;enseigne, nous pr\u00e9parons No\u00ebl avec une op\u00e9ration commerciale qui offre aux clients l&rsquo;occasion de d\u00e9couvrir les nouveaut\u00e9s et les produits que nous lan\u00e7ons pour la fin de l&rsquo;ann\u00e9e. La pr\u00e9paration de No\u00ebl est incontournable \u00e0 la fois pour les assortiments, mais aussi pour alimenter la mont\u00e9e en puissance des chiffres d&rsquo;affaires. La p\u00e9riode de No\u00ebl repr\u00e9sente un poids d&rsquo;activit\u00e9 dans l&rsquo;exploitation de plus en plus important. C&rsquo;est pourquoi nous devons investir en amont avec des actions qui r\u00e9veillent le consommateur o\u00f9 relancent nos clients habituels. \u00bb<\/p>\n<p><strong><em>Le d\u00e9cor et la D\u00e9co <\/em><\/strong><\/p>\n<p>\u00ab Nous appuyons notre op\u00e9ration par de la communication sp\u00e9cifique et des PLV d\u00e9monstratives pendant toute le Mois de la D\u00e9co. Notre code couleur est \u00e0 l&rsquo;occasion orient\u00e9 D\u00e9co et l&rsquo;offre commerciale clairement affich\u00e9e. Des kak\u00e9monos sp\u00e9cifiques sont install\u00e9s en vitrine et en surface de vente. Attirer l&rsquo;attention de nos clients vers des produits nouveaux et originaux n\u00e9cessite un environnement \u00ab tendance \u00bb poursuit Vincent GUILLOCHER.<\/p>\n<p><strong><em>Soutien strat\u00e9gique au positionnement<\/em><\/strong><\/p>\n<p>\u00ab Notre positionnement de sp\u00e9cialiste de la D\u00e9coration murale doit s&rsquo;affirmer autour d&rsquo;op\u00e9rations comme celle-ci, dont l&rsquo;objectif moyen\/long terme est de renforcer la cr\u00e9dibilit\u00e9 du r\u00e9seau sur notre march\u00e9 de niche. La pertinence des achats et la coh\u00e9rence des leviers utilis\u00e9s, comme la communication, l&rsquo;offre commerciale et le merchandising sont des ingr\u00e9dients qui agissent bien au-del\u00e0 du court terme. Le march\u00e9 de la D\u00e9co est en pleine effervescence, \u00e0 nous de savoir convaincre la consommatrice ! \u00bb conclut Vincent GUILLOCHER.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Cadr\u00e9a organise dans son r\u00e9seau durant tout le mois d&rsquo;Octobre le Mois de la D\u00e9co. Une op\u00e9ration commerciale g\u00e9n\u00e9ratrice de trafic, et une strat\u00e9gie de fid\u00e9lisation pour le rendez-vous commercial de No\u00ebl. Le tremplin id\u00e9al vers No\u00ebl \u00ab Chaque ann\u00e9e, explique Vincent GUILLOCHER le directeur d&rsquo;enseigne, nous pr\u00e9parons No\u00ebl avec une op\u00e9ration commerciale [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1844],"class_list":["post-137771","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cadr\u00e9a f\u00eate le Mois de la D\u00e9co !<\/title>\n<meta name=\"description\" content=\"La franchise Cadr\u00e9a organise dans son r\u00e9seau durant tout le mois d&#039;Octobre le Mois de la D\u00e9co. 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