{"id":137742,"date":"2006-10-10T02:00:00","date_gmt":"2006-10-10T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/du-virtuel-au-reel-le-webmarchand-pixmania-ouvre-des-magasins"},"modified":"2006-10-10T02:00:00","modified_gmt":"2006-10-10T02:00:00","slug":"du-virtuel-au-reel-le-webmarchand-pixmania-ouvre-des-magasins","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/du-virtuel-au-reel-le-webmarchand-pixmania-ouvre-des-magasins","title":{"rendered":"Du virtuel au r\u00e9el, le webmarchand Pixmania ouvre des magasins !"},"content":{"rendered":"<p>Le cybermarchand Pixmania pr\u00e9sente une partie de son offre dans une vraie boutique \u00e0 Boulogne-Billancourt (Hauts de Seine).<\/p>\n<p>La surface est de 400 m2, impossible donc de pr\u00e9senter les 4000 r\u00e9f\u00e9rences du catalogue&#8230; Au d\u00e9part on avait un simple point de retrait de colis mais d\u00e9sormais il s&rsquo;agit d&rsquo;un v\u00e9ritable point de vente mais on reste encore dans le virtuel car la plupart des produits ne sont pas physiquement pr\u00e9sents. <\/p>\n<p>Les clients peuvent commander gr\u00e2ce aux trois bornes internet. Il peuvent n\u00e9anmoins tester 5 \u00e0 600 appareils photo, baladeurs, MPE et t\u00e9l\u00e9phones portables expos\u00e9s sur plus de 40 m de lin\u00e9aires. Des fiches produits avec prix et offres de service, avis de clients et comparateur financier s&rsquo;affichent par ailleurs sur des \u00e9crans tactiles pour une r\u00e9actualisation plus rapide. Il reste que si la signal\u00e9tique produits par \u00e9cran tactile est efficace il peut y avoir risque de saturation en cas de fr\u00e9quentation importante. <\/p>\n<p>Les marques b\u00e9n\u00e9ficient d&rsquo;une mise en avant de leurs produits sur la vitrine de 43 m\u00e8tres sous condition d&rsquo;avoir lou\u00e9 un corner dans le magasin. Pixmania d\u00e9die un espace t\u00e9l\u00e9viseurs grand \u00e9cran pour forcer les ventes de ces produits chers (2500 \u20ac en moyenne) vendus plus difficilement \u00e0 distance. <\/p>\n<p>Avec ce magasin Pixmania esp\u00e8re freiner l&rsquo;\u00e9vasion de la client\u00e8le dont souffrent les cybermarchands. Car il est reconnu que si 47 % des internautes consultent un site pour pr\u00e9parer un achat, ils l&rsquo;effectuent ensuite dans un magasin. Les 15 adresses en Europe vont toutes \u00e9voluer du concept de point relais \u00e0 celui de boutique selon le concept mis au point \u00e0 Boulogne-Billancourt.<\/p>\n<p>Vu dans LSA N\u00b0 1959 du 19 juin 2006<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cybermarchand Pixmania pr\u00e9sente une partie de son offre dans une vraie boutique \u00e0 Boulogne-Billancourt (Hauts de Seine). La surface est de 400 m2, impossible donc de pr\u00e9senter les 4000 r\u00e9f\u00e9rences du catalogue&#8230; Au d\u00e9part on avait un simple point de retrait de colis mais d\u00e9sormais il s&rsquo;agit d&rsquo;un v\u00e9ritable point de vente mais on [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-137742","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Du virtuel au r\u00e9el, le webmarchand Pixmania ouvre des magasins !<\/title>\n<meta name=\"description\" content=\"Le cybermarchand Pixmania pr\u00e9sente une partie de son offre dans une vraie boutique \u00e0 Boulogne-Billancourt (Hauts de Seine).La surface est de 400 m2, impossible donc de pr\u00e9senter les 4000 r\u00e9f\u00e9rences du catalogue... Au d\u00e9part on avait un simple poin...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/du-virtuel-au-reel-le-webmarchand-pixmania-ouvre-des-magasins\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du virtuel au r\u00e9el, le webmarchand Pixmania ouvre des magasins !\" \/>\n<meta property=\"og:description\" content=\"Le cybermarchand Pixmania pr\u00e9sente une partie de son offre dans une vraie boutique \u00e0 Boulogne-Billancourt (Hauts de Seine).La surface est de 400 m2, impossible donc de pr\u00e9senter les 4000 r\u00e9f\u00e9rences du catalogue... 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