{"id":136544,"date":"2007-03-19T17:30:00","date_gmt":"2007-03-19T17:30:00","guid":{"rendered":"https:\/\/ac-franchise.com\/interview-de-mr-jean-loup-olivetti-franchise-brisach-4196"},"modified":"2007-03-19T17:30:00","modified_gmt":"2007-03-19T17:30:00","slug":"interview-de-mr-jean-loup-olivetti-franchise-brisach-4196","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-de-mr-jean-loup-olivetti-franchise-brisach-4196","title":{"rendered":"Interview de Mr Jean-Loup Olivetti, franchise BRISACH"},"content":{"rendered":"
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<\/a> <\/div>\n
\n

ACF : Quelle description feriez-vous de votre activit\u00e9, de votre m\u00e9tier, de votre march\u00e9 ? <\/h2>\n

JL Olivetti <\/b>: Le m\u00e9tier de Brisach est non seulement la vente et l’installation de chemin\u00e9es et po\u00eales, mais aussi de r\u00e9aliser le r\u00eave de nos clients en mati\u00e8re de flamme et ce dans toutes ses dimensions, du pur design d\u00e9co au 100% chauffage dans diff\u00e9rents combustible : bois, granul\u00e9, gaz et demain le bio \u00e9thanol. C’est un march\u00e9 en plein essor, d’actualit\u00e9, avec deux ph\u00e9nom\u00e8nes forts et incontournables<\/b> :
–\tL’\u00e9cologie : en effet il y a une prise de conscience par la soci\u00e9t\u00e9 qu’il faut pr\u00e9server la plan\u00e8te.
–\tLa d\u00e9coration : on observe \u00e9galement une volont\u00e9 des foyers \u00e0 vivre dans un univers plaisant qui exprime qui ils sont et comment ils vivent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n

ACF : Quelles sont les contraintes de votre march\u00e9 et\/ou m\u00e9tier (que doit conna\u00eetre un futur franchis\u00e9) ?<\/h2>\n

JL O<\/b> : Chez BRISACH, nous ne jouons pas avec le feu et nous ne sacrifions rien \u00e0 l’esth\u00e9tique<\/b> ni \u00e0 la d\u00e9coration. Outre la ma\u00eetrise de la relation client, permettant au franchis\u00e9 de bien vendre les produits BRISACH, il convient de valoriser le savoir-faire de la partie pose relatif \u00e0 notre activit\u00e9, qui s’effectue en deux parties :
–\tLe D.T.U dont la formation est offerte
–\tLa finition qui sollicite de vrais professionnels <\/div>\n

\n

ACF : Quels sont les aspects originaux de votre concept ? Et quelle place a votre enseigne sur le march\u00e9 ?<\/h2>\n

\u00a0JL O<\/b> : Nous sommes le seul r\u00e9seau, dans le domaine chemin\u00e9es et po\u00eales, \u00e0 proposer un concept adapt\u00e9 aux besoins actuels du consommateur : la d\u00e9coration et l’\u00e9cologie. Avec BRISACH, se chauffer avec une \u00e9nergie renouvelable<\/b> n’a jamais \u00e9t\u00e9 aussi beau ! Nous sommes les leaders de la vente et de l’installation de chemin\u00e9es et po\u00eales sous enseigne. <\/div>\n

\n

ACF : Parlez-nous de votre d\u00e9veloppement jusque maintenant.<\/h2>\n

JL O<\/b> : Depuis 3 ans et depuis la reprise de la soci\u00e9t\u00e9 par deux actionnaires priv\u00e9s et actifs, notre r\u00e9seau s’est d\u00e9velopp\u00e9 de fa\u00e7on cons\u00e9quente en France :
–\t10 nouveaux points de vente en 2005
–\t10 nouveaux points de vente en 2006 Et ce, sans compter les remplacements de d\u00e9part en retraite . Le d\u00e9veloppement passe par le recrutement de nouveaux profils : des entrepreneurs, des anciens cadres ayant une exp\u00e9rience dans la grande distribution. Nous souhaitons d\u00e9velopper notre r\u00e9seau \u00e0 travers la mise en place de \u00ab master concessionnaire r\u00e9gionaux \u00bb capable de piloter 3 \u00e0 7 points de vente. C’est le cas \u00e0 l’\u00e9tranger avec la cr\u00e9ation pr\u00e9vue de 20 masters en Espagne (7 \u00e0 ce jour) et 10 en Russie d’ici 2010 (premi\u00e8re ouverture le 15 avril \u00e0 Moscou). <\/div>\n

\n

ACF : Qu’offrez vous aux franchis\u00e9s ?<\/h2>\n

JL O :<\/b> Nos franchis\u00e9s ont la possibilit\u00e9 d’\u00eatre accompagn\u00e9, coach\u00e9<\/b>, dans :
–\tl’\u00e9tablissement du Business Plan –\tla recherche de locaux commerciaux
–\tle processus de mise en place du point de vente.
–\tla conception int\u00e9rieure, ext\u00e9rieure du magasin
–\tl’organisation de son programme de lancement magasin avec le plan de communication. Nous assurons sa formation ainsi qu’\u00e0 l’ensemble de ses collaborateurs et nous offrons l’acc\u00e8s aux solutions Internet, Extranet, gestion de concession. <\/div>\n

\n

ACF : Qu’attendez-vous d’un franchis\u00e9 ? Quel profil recherchez-vous ? <\/h2>\n

\u00a0JL O <\/b>: Nous attendons un leader, un meneur d’homme, nous sommes convaincus chez BRISACH que la valorisation et le bon fonctionnement d’un r\u00e9seau<\/b> c’est avant tout une histoire d’Homme. Le facteur Clef du succ\u00e8s du franchis\u00e9 est li\u00e9 essentiellement \u00e0 sa capacit\u00e9 \u00e0 recruter et \u00e0 manager des collaborateurs et ce \u00e0 travers plusieurs points de ventes. <\/div>\n","protected":false},"excerpt":{"rendered":"

ACF : Quelle description feriez-vous de votre activit\u00e9, de votre m\u00e9tier, de votre march\u00e9 ? JL Olivetti : Le m\u00e9tier de Brisach est non seulement la vente et l’installation de chemin\u00e9es et po\u00eales, mais aussi de r\u00e9aliser le r\u00eave de nos clients en mati\u00e8re de flamme et ce dans toutes ses dimensions, du pur design […]<\/p>\n","protected":false},"author":51,"featured_media":136543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-136544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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