{"id":136500,"date":"2007-03-26T02:00:00","date_gmt":"2007-03-26T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/un-projet-de-marque-pour-le-debut-de-lannee-2007"},"modified":"2007-03-26T02:00:00","modified_gmt":"2007-03-26T02:00:00","slug":"un-projet-de-marque-pour-le-debut-de-lannee-2007","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/un-projet-de-marque-pour-le-debut-de-lannee-2007","title":{"rendered":"Un projet de marque pour le d\u00e9but de l’ann\u00e9e 2007"},"content":{"rendered":"

Pour 2007, Brioche Dor\u00e9e va s’appuyer sur ce qui fait la force de la marque \u00ab Qualit\u00e9 & Convivialit\u00e9 <\/strong>\u00bb pour aller recruter son cur de cible : les femmes actives et urbaines.<\/p>\n

Le projet de marque s’inscrit autour d’une nouvelle signature : \u00ab Brioche Dor\u00e9e, ma pause ador\u00e9e \u00bb, <\/strong>qui v\u00e9hicule la mission de Brioche Dor\u00e9e : offrir toute la journ\u00e9e le plaisir d’une vraie pause.<\/p>\n

Les trois premi\u00e8res campagnes de l’ann\u00e9e amorcent ce projet de marque et d\u00e9clinent la notion de \u00ab pause ador\u00e9e \u00bb \u00e0 travers :
–\u00a0La mise en avant de la gamme Plats chauds\/gratins depuis le 23 Janvier 2007
–\u00a0L’op\u00e9ration \u00ab Mini’s \u00bb \u00e0 partir du 13 f\u00e9vrier 2007
–\u00a0L’op\u00e9ration \u00ab Mes D\u00e9lices au Chocolat \u00bb \u00e0 partir du 20 Mars 2007
–\u00a0La parution du 4\u00e8me Brioche Dor\u00e9e magazine \u00ab T\u00eate \u00e0 T\u00eate avec Brioche Dor\u00e9e \u00bb \u00e0 partir du 1er f\u00e9vrier 2007.<\/p>\n

Ces campagnes de communication ont fait l’objet d’une attention toute particuli\u00e8re afin de transmettre une image dynamique <\/strong>de Brioche Dor\u00e9e avec ses produits de qualit\u00e9 <\/strong>et une convivialit\u00e9 <\/strong>de toute heure de la journ\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour 2007, Brioche Dor\u00e9e va s’appuyer sur ce qui fait la force de la marque \u00ab Qualit\u00e9 & Convivialit\u00e9 \u00bb pour aller recruter son cur de cible : les femmes actives et urbaines. Le projet de marque s’inscrit autour d’une nouvelle signature : \u00ab Brioche Dor\u00e9e, ma pause ador\u00e9e \u00bb, qui v\u00e9hicule la mission de […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1842],"class_list":["post-136500","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nBRIOCHE DOREE: Un projet de marque pour le d\u00e9but de l'ann\u00e9e 2007<\/title>\n<meta name=\"description\" content=\"Pour 2007, Brioche Dor\u00e9e va s'appuyer sur ce qui fait la force de la marque \u00ab Qualit\u00e9 & Convivialit\u00e9 \u00bb pour aller recruter son cur de cible : les femmes actives et urbaines. 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