{"id":136095,"date":"2007-05-06T02:00:00","date_gmt":"2007-05-06T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/des-marges-arrieres-en-hausse-en-france"},"modified":"2007-05-06T02:00:00","modified_gmt":"2007-05-06T02:00:00","slug":"des-marges-arrieres-en-hausse-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/des-marges-arrieres-en-hausse-en-france","title":{"rendered":"Des marges arri\u00e8res en hausse en France"},"content":{"rendered":"<p>La loi Dutreil g\u00e9n\u00e8re de grandes difficult\u00e9s dans l&rsquo;ex\u00e9cution des contrats. Finalement les marges des industriels ne cessent de se d\u00e9t\u00e9riorer.<\/p>\n<p>Les nouvelles r\u00e8gles sur les prix en France mises en place par la Loi du Ministre des PME n&rsquo;apporte finalement pas de profits aux grands industriels. Ils constatent que le contexte l\u00e9gislatif n&rsquo;a rien chang\u00e9 du rapport de forces avec la distribution. D&rsquo;ailleurs <strong><em>le taux des marges arri\u00e8re s&rsquo;est \u00e9lev\u00e9 \u00e0 37 % du chiffre d&rsquo;affaires des produits, le niveau le plus haut jamais atteint <\/em><\/strong>depuis la cr\u00e9ation de l&rsquo;observatoire par l&rsquo;Institut de liaisons et d&rsquo;\u00e9tudes des industries de consommation (Ilec). En fait l&rsquo;augmentation des marges arri\u00e8re est continue : elle est pass\u00e9e de 32 \u00e0 37 % en trois ans. <\/p>\n<p>Cette d\u00e9rive est largement sup\u00e9rieure \u00e0 celle estim\u00e9e par la DGCCRF qui la pr\u00e9tendait \u00e0 1 point d&rsquo;augmentation. <strong><em>En fait depuis 2006, les enseignes peuvent utiliser la part des marges arri\u00e8re sup\u00e9rieure \u00e0 20 %<\/em><\/strong> dans des baisses de prix. Comme la pression r\u00e9sulte \u00e0 la fois d&rsquo;une baisse de prix et d&rsquo;une volont\u00e9 de maintien de la rentabilit\u00e9, les industriels n&rsquo;ont d&rsquo;autre possibilit\u00e9 que de c\u00e9der en am\u00e9liorant leur productivit\u00e9. <\/p>\n<p>La Loi n&rsquo;ayant rien chang\u00e9 aux rapports entre industrie et commerce, l&rsquo;Ilec pense qu&rsquo;il est n\u00e9cessaire de r\u00e9fl\u00e9chir avec les distributeurs pour trouver le moyen de d\u00e9velopper les affaires. <strong><em>Trop de temps est pass\u00e9 sur la r\u00e9daction de contrats<\/em><\/strong>, le formalisme, le seuil de revente \u00e0 perte est devenu impossible \u00e0 calculer&#8230; Les n\u00e9gociations pour 2007 s&rsquo;annoncent tout aussi tendues puisque le nouveau pallier de 15 % ne couvre plus les co\u00fbts d&rsquo;exploitation des magasins&#8230;<\/p>\n<p>Dominique Deslandes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La loi Dutreil g\u00e9n\u00e8re de grandes difficult\u00e9s dans l&rsquo;ex\u00e9cution des contrats. Finalement les marges des industriels ne cessent de se d\u00e9t\u00e9riorer. Les nouvelles r\u00e8gles sur les prix en France mises en place par la Loi du Ministre des PME n&rsquo;apporte finalement pas de profits aux grands industriels. Ils constatent que le contexte l\u00e9gislatif n&rsquo;a rien [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1843],"class_list":["post-136095","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des marges arri\u00e8res en hausse en France<\/title>\n<meta name=\"description\" content=\"La loi Dutreil g\u00e9n\u00e8re de grandes difficult\u00e9s dans l&#039;ex\u00e9cution des contrats. Finalement les marges des industriels ne cessent de se d\u00e9t\u00e9riorer.Les nouvelles r\u00e8gles sur les prix en France mises en place par la Loi du Ministre des PME n&#039;apporte final...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/des-marges-arrieres-en-hausse-en-france\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des marges arri\u00e8res en hausse en France\" \/>\n<meta property=\"og:description\" content=\"La loi Dutreil g\u00e9n\u00e8re de grandes difficult\u00e9s dans l&#039;ex\u00e9cution des contrats. 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