{"id":135154,"date":"2007-08-31T02:00:00","date_gmt":"2007-08-31T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/le-contrat-de-franchise-pierre-angulaire-de-la-relation"},"modified":"2007-08-31T02:00:00","modified_gmt":"2007-08-31T02:00:00","slug":"le-contrat-de-franchise-pierre-angulaire-de-la-relation","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-contrat-de-franchise-pierre-angulaire-de-la-relation","title":{"rendered":"Le contrat de franchise, pierre angulaire de la relation"},"content":{"rendered":"

Le contrat est la vitrine du r\u00e9seau et devrait \u00eatre lisible par toute personne ext\u00e9rieure aux m\u00e9tiers juridiques. Pour \u00eatre pr\u00e9cis et clair, il comprend souvent jusqu’\u00e0 quarante articles.<\/p>\n

D’abord l’image de l’enseigne se doit d’\u00eatre coh\u00e9rente et le contrat qui lie le franchiseur au franchis\u00e9 est un des \u00e9l\u00e9ments de cette coh\u00e9rence. Trois ingr\u00e9dients sont indispensables : la d\u00e9finition du concept, le profil des candidats et les objectifs du franchiseur.<\/p>\n

Le contrat peut (c’est pr\u00e9f\u00e9rable) faire r\u00e9f\u00e9rence au code de d\u00e9ontologie mis au point par la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, qui rappelle en particulier que le franchis\u00e9 ne doit pas divulguer le savoir faire \u00e0 des tiers, une clause de non-concurrence peut \u00e9galement \u00eatre pr\u00e9vue.<\/p>\n

Les int\u00e9r\u00eats du franchiseur et du franchis\u00e9 sont li\u00e9s. La pr\u00e9cision du contrat concernant les noms et adresses des personnes, leur qualit\u00e9, le savoir faire transmis, les obligations r\u00e9ciproques dans le cadre du concept… Tout doit clairement appara\u00eetre dans le contrat. Cependant il ne doit pas pr\u00e9voir des devoirs impossibles \u00e0 remplir r\u00e9ellement : par exemple dix visites annuelles par la t\u00eate de r\u00e9seau… Cela pourrait se retourner contre elle ! De m\u00eame le franchiseur ne peut s’immiscer dans la gestion du franchis\u00e9, qui reste ind\u00e9pendant. Chacune des clauses du contrat doit avoir sa justification.<\/p>\n

Dominique Deslandes<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le contrat est la vitrine du r\u00e9seau et devrait \u00eatre lisible par toute personne ext\u00e9rieure aux m\u00e9tiers juridiques. Pour \u00eatre pr\u00e9cis et clair, il comprend souvent jusqu’\u00e0 quarante articles. D’abord l’image de l’enseigne se doit d’\u00eatre coh\u00e9rente et le contrat qui lie le franchiseur au franchis\u00e9 est un des \u00e9l\u00e9ments de cette coh\u00e9rence. Trois ingr\u00e9dients […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1843],"class_list":["post-135154","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry"],"acf":[],"yoast_head":"\nLe contrat de franchise, pierre angulaire de la relation<\/title>\n<meta name=\"description\" content=\"Le contrat est la vitrine du r\u00e9seau et devrait \u00eatre lisible par toute personne ext\u00e9rieure aux m\u00e9tiers juridiques. 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