{"id":134203,"date":"2007-12-26T01:00:00","date_gmt":"2007-12-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/interview-de-jacquelin-de-vautibault-pdg-de-pano-boutique-france-4787"},"modified":"2023-08-30T19:17:41","modified_gmt":"2023-08-30T18:17:41","slug":"interview-de-jacquelin-de-vautibault-pdg-de-pano-boutique-france-4787","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-de-jacquelin-de-vautibault-pdg-de-pano-boutique-france-4787","title":{"rendered":"Interview de Jacquelin de Vautibault, PDG de Pano Boutique France"},"content":{"rendered":"
\n
\n

Pr\u00e9sentez-nous l’\u00e9tendue des produits et\/ou services que propose votre enseigne<\/h2>\n
\n
Jacquelin de Vautibault<\/strong> : Les concessionnaires du r\u00e9seau PANO BOUTIQUE r\u00e9pondent depuis plus de 20 ans aux besoins de signal\u00e9tique et de communication visuelle hors media des artisans, commer\u00e7ants, administrations et entreprises. Sp\u00e9cialistes de la signal\u00e9tique, form\u00e9s aux techniques de la d\u00e9coupe adh\u00e9sive et de l’impression num\u00e9rique, les concessionnaires PANO BOUTIQUE ont pour coeur de m\u00e9tier l’habillage des vitrines et enseignes des commer\u00e7ants (lettres adh\u00e9sives, impression num\u00e9rique, etc ) et de leurs v\u00e9hicules professionnels. Les mat\u00e9riels et les outils \u00e9quipant les boutiques leur permettent de r\u00e9pondre avec une grande r\u00e9activit\u00e9 \u00e0 tous besoins de marquage tant sur supports rigides (panneaux, vitrines, carrosseries, etc ) que souples (b\u00e2ches, banderoles, calicots, textiles, ). Soucieux de satisfaire toutes les attentes de leur client\u00e8le en mati\u00e8re d’image et de communication visuelle, les concessionnaires PANO BOUTIQUE apportent une r\u00e9ponse globale a leurs clients y compris pour tous travaux d’imprimerie (cartes de visite, flyers, ), gravure, s\u00e9rigraphie et tampographie.<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

Comment se porte le march\u00e9 actuellement ? Quelle place a votre enseigne sur le march\u00e9 ?<\/h2>\n

Jacquelin de Vautibault<\/strong> : Le march\u00e9 de la communication visuelle hors media, sur lequel \u00e9volue l’enseigne PANO BOUTIQUE, est depuis quelques ann\u00e9es et pour longtemps encore, dop\u00e9 par l’\u00e9mergence de l’impression num\u00e9rique. Il se caract\u00e9rise par un fort d\u00e9veloppement, assurant pour longtemps le carnet de commandes d’un grand nombre de professionnels le plus souvent ind\u00e9pendants. Dans cet environnement porteur, les sp\u00e9cialistes de la signal\u00e9tique et du marquage publicitaire membres du r\u00e9seau PANO BOUTIQUE b\u00e9n\u00e9ficient de tous les atouts de l’appartenance \u00e0 un r\u00e9seau, qui plus est leader europ\u00e9en sur son march\u00e9.<\/p><\/blockquote>\n

Quelle est l’originalit\u00e9 de votre concept ?<\/h2>\n

Jacquelin de Vautibault<\/strong> : A l’\u00e9poque o\u00f9 elle ouvre ses premi\u00e8res boutiques pilotes en 1987, l’enseigne PANO BOUTIQUE innove en d\u00e9clinant dans un concept de marquage minute, une offre de service int\u00e9gr\u00e9e, r\u00e9active et peu gourmande en personnel, regroupant en un lieu unique le savoir faire de professions vari\u00e9es parmi lesquelles les peintres en lettres, les enseignistes, imprimeurs et autres s\u00e9rigraphies. Vingt ans apr\u00e8s l’ouverture de ses pilotes, le r\u00e9seau PANO BOUTIQUE, n\u00b01 europ\u00e9en sur son secteur d’activit\u00e9, s’av\u00e8re incontournable pour r\u00e9pondre aux besoins de communication visuelle permanente ou temporaire des commer\u00e7ants ind\u00e9pendants comme aux besoins des administrations, des r\u00e9seaux nationaux du commerce associ\u00e9 (franchises, coop\u00e9ratives ) et autres enseignes nationales (banques, assurances, soci\u00e9t\u00e9s d’int\u00e9rim, stations services ).<\/p><\/blockquote>\n

Parlez-nous de votre d\u00e9veloppement jusque maintenant et de la r\u00e9ussite de vos franchis\u00e9s existants.<\/h2>\n

Jacquelin de Vautibault<\/strong> : Le r\u00e9seau PANO BOUTIQUE a connu au cours des dix derni\u00e8res ann\u00e9es une croissance soutenue l’ayant amen\u00e9 \u00e0 franchir rapidement les seuils symboliques des 20, puis des 50, puis des 100 unit\u00e9s. Les contraintes inh\u00e9rentes au d\u00e9veloppement simultan\u00e9 de l’enseigne en France et \u00e0 l’international ont conduit l’enseigne \u00e0 se doter mi 2006 de deux structures juridiques distinctes, la premi\u00e8re en charge du d\u00e9veloppement domestique, la seconde en charge du d\u00e9veloppement international.
\nLe r\u00e9seau conserve un potentiel de d\u00e9veloppement tr\u00e8s significatif, \u00e0 en juger par le nombre de villes de taille moyenne (Brest, Boulogne \/ Mer, Cambrai, Chalon \/ Sa\u00f4ne, Chaumont \/ Marne, Clermont-Ferrand, Dunkerque, Le Mans, M\u00e2con, Montauban, Orl\u00e9ans, Tarbes, Tours, ), o\u00f9 l’enseigne n’est pas repr\u00e9sent\u00e9e. Le concept PANO BOUTIQUE est caract\u00e9ris\u00e9 par de faibles charges de personnel (plus de 80 % des concessionnaires PANO BOUTIQUE travaillent seuls, ou avec leur conjoint), un point mort faible (45.000 \u20ac HT l’an) et un niveau de marge brute \u00e9lev\u00e9 (85 %). Nul besoin dans un tel contexte d’une course au chiffre d’affaires synonyme d’effectifs compl\u00e9mentaires et d’effets de seuil, de sorte qu’une majorit\u00e9 de concessionnaires r\u00e9alise un chiffre d’affaires compris entre 100.000 et 200.000 \u20ac, sup\u00e9rieur \u00e0 200.000 \u20ac pour quelques uns et \u00e0 300.000 \u20ac pour une poign\u00e9e d’entre eux.<\/p><\/blockquote>\n

Quels sont d\u00e9sormais vos objectifs \u00e0 court et moyen terme et quels moyens allez-vous engager pour y parvenir ?
\n<\/em><\/strong><\/h2>\n

Jacquelin de Vautibault<\/strong> : De nombreuses r\u00e9flexions sont en cours, allant de la r\u00e9vision de la charte graphique \u00e0 un travail de fonds sur la notori\u00e9t\u00e9 grand public de l’enseigne, p\u00e9nalis\u00e9e il est vrai par le caract\u00e8re Business to Business de son activit\u00e9, et par l’absence de challenger sur un secteur peu connu du grand public et des porteurs de projets en particulier. Le d\u00e9veloppement du r\u00e9seau domestique demeure bien entendu une priorit\u00e9, de m\u00eame que le d\u00e9veloppement de son D\u00e9partements Grands Comptes, tourn\u00e9 vers les enseignes nationales et autres r\u00e9seaux du commerce associ\u00e9.<\/p><\/blockquote>\n

Quels sont les avantages sp\u00e9cifiques de votre r\u00e9seau pour un franchis\u00e9 ?
\n<\/em><\/strong><\/h2>\n

Jacquelin de Vautibault<\/strong> : Sans rentrer ici dans le d\u00e9tail des avantages que procurent l’appartenance \u00e0 un r\u00e9seau mature et leader sur son march\u00e9, le r\u00e9seau PANO BOUTIQUE apporte \u00e0 ses concessionnaires :<\/p><\/blockquote>\n

    \n
  • \n

    l’acc\u00e8s \u00e0 un m\u00e9tier passionnant dans un segment de march\u00e9 porteur, pour un niveau d’investissement raisonnable (\u00e0 partir de 59.500 \u20ac HT) accessible d\u00e8s 20.000 \u20ac d’apport personnel.<\/p><\/blockquote>\n<\/li>\n

  • \n

    une aide au financement via un \u00e9tablissement bancaire r\u00e9f\u00e9renc\u00e9<\/p><\/blockquote>\n<\/li>\n

  • \n

    le b\u00e9n\u00e9fice d’une exp\u00e9rience de 20 ans en mati\u00e8re de s\u00e9lection des mat\u00e9riels, fournisseurs, de techniques marketing, etc<\/p><\/blockquote>\n<\/li>\n

  • \n

    une formation initiale de 2 \u00e0 4 semaines \u00e0 la gestion d’un point de vente et aux techniques du m\u00e9tier<\/p><\/blockquote>\n<\/li>\n

  • \n

    la livraison d’une boutique cl\u00e9 en mains, marketing d’ouverture compris<\/p><\/blockquote>\n<\/li>\n

  • \n

    un niveau de marge brute exceptionnel (85 %) et un rendement potentiellement \u00e9lev\u00e9 des capitaux investis.<\/p><\/blockquote>\n<\/li>\n

  • \n

    la notori\u00e9t\u00e9 d’un leader national<\/p><\/blockquote>\n<\/li>\n<\/ul>\n

    En \u00e9change, quels efforts demandez-vous \u00e0 un franchis\u00e9 ? Quel type de candidat recherchez-vous ?
    \n<\/em><\/strong><\/h2>\n

    Jacquelin de Vautibault<\/strong> : L’enseigne PANO BOUTIQUE a fait le choix de se d\u00e9velopper en concession de licence de marque plut\u00f4t qu’en franchise, permettant l’autonomie quotidienne des concessionnaires, per\u00e7us comme autant d’entrepreneurs ind\u00e9pendants portant les couleurs d’un m\u00eame et unique r\u00e9seau. L’autonomie accrue en r\u00e9sultant fait d’ailleurs partie des crit\u00e8res de choix des candidats, le moment venu de rejoindre un r\u00e9seau. Elle suppose en contrepartie, outre une polyvalence et un temp\u00e9rament commer\u00e7ant av\u00e9r\u00e9s, un v\u00e9ritable profil d’entrepreneur individuel.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Pr\u00e9sentez-nous l’\u00e9tendue des produits et\/ou services que propose votre enseigne Jacquelin de Vautibault : Les concessionnaires du r\u00e9seau PANO BOUTIQUE r\u00e9pondent depuis plus de 20 ans aux besoins de signal\u00e9tique et de communication visuelle hors media des artisans, commer\u00e7ants, administrations et entreprises. Sp\u00e9cialistes de la signal\u00e9tique, form\u00e9s aux techniques de la d\u00e9coupe adh\u00e9sive et de […]<\/p>\n","protected":false},"author":51,"featured_media":22920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1842],"class_list":["post-134203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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