{"id":131898,"date":"2008-08-26T02:00:00","date_gmt":"2008-08-26T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/dix-enseignes-qui-sadaptent"},"modified":"2008-08-26T02:00:00","modified_gmt":"2008-08-26T02:00:00","slug":"dix-enseignes-qui-sadaptent","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/dix-enseignes-qui-sadaptent","title":{"rendered":"Dix enseignes qui s&rsquo;adaptent"},"content":{"rendered":"<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">L&rsquo;allemand <strong><em>Lidl<\/em><\/strong> et l&rsquo;australien <strong><em>Harris<\/em><\/strong> inventent et consolident<strong><em> des solutions qui rendent plus facile et plus simple la vie du consommateur<\/em><\/strong>. Avec ses 26 magasins, Harris Farm Market a r\u00e9ussi \u00e0 \u00e9tablir une vraie relation locale avec ses consommateurs et ses fournisseurs, et \u00e0 s&rsquo;inscrire dans une pratique de d\u00e9veloppement durable. <\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Du c\u00f4t\u00e9 de <strong><em>Tesco<\/em><\/strong>, aux Etats-Unis, on s&rsquo;int\u00e9resse \u00e9galement au d\u00e9veloppement durable, mais pas seulement. Le coup d&rsquo;audace a \u00e9t\u00e9 de <strong><em>cr\u00e9er un nouveau format d\u00e9nomm\u00e9 Fresh &amp; Easy<\/em><\/strong>. Le britannique conna\u00eet des d\u00e9buts difficiles sur un march\u00e9 r\u00e9put\u00e9 imprenable mais, apr\u00e8s avoir revu ses objectifs, continue \u00e0 vouloir faire bouger le march\u00e9 de proximit\u00e9 am\u00e9ricain. La cible est clairement constitu\u00e9e de clients souffrant d&rsquo;allergies ou en recherche de bien-\u00eatre, et de leur <strong><em>permettre d&rsquo;acheter leurs produits alimentaires en toute confiance. <\/em><\/strong><\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Autre innovation : celle de l&rsquo;am\u00e9ricain <strong><em>Sheetz<\/em><\/strong>. Pionnier du convenience, ce r\u00e9seau a souvent une longueur d&rsquo;avance en mati\u00e8re de technologies. <strong><em>Son syst\u00e8me MTO <\/em><\/strong>(made to order) avait \u00e9t\u00e9 instaur\u00e9 d\u00e8s les ann\u00e9es 1980, puis est arriv\u00e9 <strong><em>l&rsquo;\u00e9cran tactile <\/em><\/strong>facilitant la commande, <strong><em>le RFID <\/em><\/strong>permettant de proposer une carte de paiement par lecture optique&#8230; <\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Ce sont des facilit\u00e9s dont ne peut encore b\u00e9n\u00e9ficier la population indienne, mais en Inde aussi on conna\u00eet une success story : celle de <strong><em>Subhiksha, un supermarch\u00e9 qui propose une forte mise en avant des prix et le d\u00e9veloppement de marques propres<\/em><\/strong>. Enfin citons Ik\u00e9a, le sud\u00e9dois, dont la marque est d\u00e9venue synonyme de mode de vie pour les classes moyennes.<\/p>\n<p><\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Vu dans LSA <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;allemand Lidl et l&rsquo;australien Harris inventent et consolident des solutions qui rendent plus facile et plus simple la vie du consommateur. Avec ses 26 magasins, Harris Farm Market a r\u00e9ussi \u00e0 \u00e9tablir une vraie relation locale avec ses consommateurs et ses fournisseurs, et \u00e0 s&rsquo;inscrire dans une pratique de d\u00e9veloppement durable. Du c\u00f4t\u00e9 de Tesco, [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-131898","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dix enseignes qui s&#039;adaptent<\/title>\n<meta name=\"description\" content=\"L&#039;allemand Lidl et l&#039;australien Harris inventent et consolident des solutions qui rendent plus facile et plus simple la vie du consommateur. 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