{"id":131544,"date":"2008-09-30T02:00:00","date_gmt":"2008-09-30T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/la-franchise-bp-a-la-rencontre-des-automobilistes-au-mondial-de-lautomobile"},"modified":"2020-02-13T14:19:15","modified_gmt":"2020-02-13T13:19:15","slug":"la-franchise-bp-a-la-rencontre-des-automobilistes-au-mondial-de-lautomobile","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-bp-a-la-rencontre-des-automobilistes-au-mondial-de-lautomobile","title":{"rendered":"La franchise BP \u00e0 la rencontre des automobilistes au Mondial de l’Automobile !"},"content":{"rendered":"
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<\/a><\/div>\n
La franchise BP sensibilise les conducteurs et leurs familles \u00e0 am\u00e9liorer les comportements au volant pour \u00e9conomiser le carburant et r\u00e9duire les \u00e9missions polluantes.<\/p>\n

<\/strong>Du jeudi 2 octobre au dimanche 19 octobre 2008, le r\u00e9seau de franchise BP participe au Mondial de l’Automobile \u00e0 Paris<\/strong>, en proposant aux automobilistes des cl\u00e9s pour agir et participer ainsi \u00e0 rendre la plan\u00e8te plus propre.<\/p>\n

Pr\u00e9curseur dans le d\u00e9veloppement et la commercialisation d’\u00e9nergies, carburants et lubrifiants plus propres<\/strong>, BP s’implique dans une d\u00e9marche \u00e9ducative et interactive pour informer et offrir au grand public des solutions simples et efficaces pour ma\u00eetriser leurs consommations et r\u00e9duire leurs \u00e9missions notamment de CO2<\/strong>. Dans ce but, BP Ultimate installe une v\u00e9ritable plateforme interactive de 300 m2 au sein du Mondial de l’Automobile, et lance pour la premi\u00e8re fois une op\u00e9ration d’initiation \u00e0 l’\u00e9co-conduite.<\/p>\n

BP France accueille les visiteurs du Mondial :<\/u>
\nCette plate-forme s’articule autour de 3 p\u00f4les compl\u00e9mentaires : le groupe BP, les carburants BP Ultimate et les lubrifiants Castrol, chacun s’inscrivant dans une d\u00e9marche pour les \u00e9nergies plus propres et plus \u00e9conomes.<\/p>\n

Le p\u00f4le BP Ultimate : <\/strong><\/u>
\nPour d\u00e9montrer les performances et la pertinence des carburants haute technologie BP Ultimate :
\n– Des panneaux et photos pr\u00e9sentent leurs caract\u00e9ristiques et b\u00e9n\u00e9fices pour le conducteur : plus de kilom\u00e8tres \u00e0 chaque plein, moins de pollution, un meilleur rendement du moteur et des reprises avec un moteur propre…<\/p>\n

– Pour tester et am\u00e9liorer sa conduite<\/u> : 2 simulateurs d’Eco Conduite permettent aux visiteurs de tester leur conduite sur diff\u00e9rents types de routes et conditions de circulation : route, circuit, autoroute, agglom\u00e9ration, montagne… et leur comportement : vitesse, r\u00e9gime, moteur, freinage, anticipation… Ils pourront en permanence r\u00e9ajuster et am\u00e9liorer son score en se mesurant aux meilleurs r\u00e9sultats, voire au parcours id\u00e9al et ainsi adapter leur conduite pour r\u00e9duire leur consommation de carburant et leurs \u00e9missions de CO2.<\/p>\n

Le p\u00f4le BP :
\n<\/u>Les visiteurs pourront y d\u00e9couvrir : <\/strong>
\n– Les programmes de recherche et d\u00e9veloppement de BP dans les \u00e9nergies alternatives (\u00e9nergie solaire, l’\u00e9olien, biocarburants, captation de CO2…), son investissement dans une nouvelle division appel\u00e9e BP Alternative Energy et la fondation d’un institut de recherches sur les Biosciences energ\u00e9tiques,
\n– Le programme de r\u00e9duction et de compensation des \u00e9missions de CO2 : Targetneutral<\/p>\n

Les visiteurs pourront \u00e9galement se projeter dans un monde \u00e9ducatif interactif multim\u00e9dia :<\/strong>
\n– BP partenaire du jeu SimCity, met en place une console permettant, dans le cadre du jeu de concevoir la ville du futur en int\u00e9grant la probl\u00e9matique des \u00e9missions de gaz \u00e0 effet de serre,
\n– BP propose \u00e9galement le calcul des \u00e9missions de gaz \u00e0 effet de serre de chaque automobiliste en fonction des param\u00e8tres cl\u00e9 du mode de transport de chacun ainsi que les moyens concrets de les r\u00e9duire.<\/p>\n

Le p\u00f4le Castrol :
\n<\/u><\/strong>Castrol, marque lubrifiants premium du Groupe BP, profite du Mondial de l’automobile pour pr\u00e9senter sa toute nouvelle gamme de lubrifiants moteur<\/strong> : Castrol Edge, dont les caract\u00e9ristiques principales vont dans le sens d’une protection optimale du moteur, d’une r\u00e9duction de la consommation en carburant et d’une pollution diminu\u00e9e.<\/p>\n

Un 4\u00e8me p\u00f4le : ludique et sportif<\/u><\/strong>
\nPour la d\u00e9tente et rappeler le partenariat de BP Ultimate avec Ford en WRC, BP Ultimate propose d’utiliser gratuitement (\u00e0 partir d’un syst\u00e8me Blue tooth ou infrarouge) deux bornes Hypertag de t\u00e9l\u00e9chargement pour t\u00e9l\u00e9phones mobiles (sonneries de t\u00e9l\u00e9phones originales telles que bruits de moteurs auto et moto…), des photos et mini vid\u00e9o du WRC 2008.<\/div>\n<\/div>\n<\/div>\n

L’Op\u00e9ration Eco Conduite :<\/u><\/strong>
\nPendant toute la dur\u00e9e du Mondial de l’Automobile, la franchise de stations-service BP<\/strong> proposera une initiation \u00e0 l’\u00e9co-conduite aux visiteurs du mondial. Les visiteurs peuvent s’inscrire sur place et b\u00e9n\u00e9ficier d’une initiation \u00e0 l’\u00e9co conduite. Un parcours urbain est effectu\u00e9 au c\u00f4t\u00e9 d’un moniteur qui \u00e9tudie le comportement du conducteur, rel\u00e8ve tous les axes d’am\u00e9lioration potentiels pour une conduite \u00e9cologique. A l’issue de cette formation, le moniteur enseigne les attitudes \u00e0 adopter pour r\u00e9duire consommation de carburant et \u00e9mission de CO2<\/strong>.<\/p>\n

Ces programmes et initiatives r\u00e9unis sur la plate-forme BP au Mondial de l’Automobile 2008 de Paris viennent rappeler l’engagement de longue date de BP pour le d\u00e9veloppement des \u00e9nergies alternatives et \u00e0 moindre impact environnemental<\/strong>. La signature de la marque – bien plus que du p\u00e9trole – cr\u00e9\u00e9e en 2000 pour souligner cette volont\u00e9, prendra au Mondial 2008 tout son sens.<\/p>\n

BP Ultimate vous accueille pendant toute la dur\u00e9e du Mondial de l’Automobile dans sa structure situ\u00e9e face au Hall 5. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La franchise BP sensibilise les conducteurs et leurs familles \u00e0 am\u00e9liorer les comportements au volant pour \u00e9conomiser le carburant et r\u00e9duire les \u00e9missions polluantes. Du jeudi 2 octobre au dimanche 19 octobre 2008, le r\u00e9seau de franchise BP participe au Mondial de l’Automobile \u00e0 Paris, en proposant aux automobilistes des cl\u00e9s pour agir et participer 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