{"id":131523,"date":"2008-10-02T02:00:00","date_gmt":"2008-10-02T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/30-bougies-pour-kiabi-et-de-nouvelles-perspectives"},"modified":"2008-10-02T02:00:00","modified_gmt":"2008-10-02T02:00:00","slug":"30-bougies-pour-kiabi-et-de-nouvelles-perspectives","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/30-bougies-pour-kiabi-et-de-nouvelles-perspectives","title":{"rendered":"30 bougies pour Kiabi et de nouvelles perspectives"},"content":{"rendered":"
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Forte de 30 ans d’existence, Kiabi,<\/strong> l’enseigne du groupe Mulliez sp\u00e9cialis\u00e9e dans la mode \u00e0 petits prix, annonce le doublement de son parc de magasins d’ici 2011 <\/strong>et ne manque pas de rappeler ses ambitions d’expansion hors de France.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Ann\u00e9e record, en 2007<\/strong>, Kiabi a concr\u00e9tis\u00e9 26 ouvertures en France, 10 cr\u00e9ations en Espagne et une toute premi\u00e8re implantation en Chine. C\u00f4t\u00e9 performances, en 2007 l’enseigne a confirm\u00e9 ses r\u00e9sultats positifs engrang\u00e9s depuis 2004 avec quatre exercices affichant une hausse annuelle au moins sup\u00e9rieure \u00e0 13 % avec l’ouverture de 83 magasins soit 93 000 m2 suppl\u00e9mentaires.<\/p>\n

Les explications d’un tel succ\u00e8s ?<\/strong><\/p>\n

Depuis 4 ans, les prix ont baiss\u00e9 de 25 %<\/strong>. Kiabi est ainsi revenu \u00e0 ses fondamentaux : la mode \u00e0 petits prix pour toute la famille ! L’enseigne a d\u00e9velopp\u00e9 son choix <\/strong>: elle propose 6000 r\u00e9f\u00e9rences et, toutes les trois semaines, 150 \u00e0 200 nouveaut\u00e9s entrent en rayon.<\/p>\n

Parall\u00e8lement, l’enseigne s’est lanc\u00e9e depuis 2005 dans la franchise <\/strong>et compte aujourd’hui 9 franchis\u00e9s exploitant 15 sites. Sur les 340 magasins pr\u00e9vus \u00e0 l’horizon 2011 (172 cr\u00e9ations), 50 devraient d’ailleurs \u00eatre des affili\u00e9s.<\/p>\n

A l’international <\/strong>(15 % de l’activit\u00e9), Kiabi a bien l’intention de rattraper son retard sur des pays comme l’Espagne (doublement du nombre de magasins pr\u00e9vu pour 2011), l’Italie (cr\u00e9ation de 3 magasins pr\u00e9vue cette ann\u00e9e), en Chine (2 implantations en 2008 et 25 nouvelles cr\u00e9ations d’ici 2011) et la Russie.<\/p>\n

Pour faire face \u00e0 ce programme ambitieux de d\u00e9veloppement et d’expansion, l’enseigne compte sur la r\u00e9ussite de son nouveau concept inaugur\u00e9 \u00e0 Champagne-au-Mont-d’Or, dupliqu\u00e9 dans 17 magasins cette ann\u00e9e et dans l’ensemble du parc d’ici 2011. Kiabi va \u00e9galement recruter environ 1500 collaborateurs par an et, d\u00e8s 2009, agrandira son si\u00e8ge et se dotera d’un nouvel entrep\u00f4t logistique de 66 000 m2 pr\u00e8s de Douai (59).<\/p>\n

Les chiffres de Kiabi ?<\/strong><\/p>\n

–\u00a0Chiffre d’affaires 2007<\/strong> : 792 millions d’euros dont 15 % hors de France
–\u00a0R\u00e9sultat net 2007<\/strong> : 49 millions d’euros
–\u00a0Nombre de magasins fin 2007 <\/strong>: 209 dont 168 en France, 36 en Espagne, 4 en Italie et 1 en Chine
–\u00a0Effectif total <\/strong>: 6578 salari\u00e9s
–\u00a0Montant des investissements d’ici 2011<\/strong> : 200 millions d’euros<\/p>\n

Audrey Caudron<\/p>\n","protected":false},"excerpt":{"rendered":"

Forte de 30 ans d’existence, Kiabi, l’enseigne du groupe Mulliez sp\u00e9cialis\u00e9e dans la mode \u00e0 petits prix, annonce le doublement de son parc de magasins d’ici 2011 et ne manque pas de rappeler ses ambitions d’expansion hors de France. Ann\u00e9e record, en 2007, Kiabi a concr\u00e9tis\u00e9 26 ouvertures en France, 10 cr\u00e9ations en Espagne et […]<\/p>\n","protected":false},"author":51,"featured_media":131524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1842],"class_list":["post-131523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nKIABI: 30 bougies pour Kiabi et de nouvelles perspectives<\/title>\n<meta name=\"description\" content=\"Forte de 30 ans d'existence, Kiabi, l'enseigne du groupe Mulliez sp\u00e9cialis\u00e9e dans la mode \u00e0 petits prix, annonce le doublement de son parc de magasins d'ici 2011 et ne manque pas de rappeler ses ambitions d'expansion hors de France. 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