{"id":131499,"date":"2008-10-04T02:00:00","date_gmt":"2008-10-04T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants"},"modified":"2008-10-04T02:00:00","modified_gmt":"2008-10-04T02:00:00","slug":"les-grands-projets-dexpansion-du-reseau-de-litiers-independants","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants","title":{"rendered":"Les grands projets d&rsquo;expansion du r\u00e9seau de litiers ind\u00e9pendants"},"content":{"rendered":"<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"> <a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128130343-540fe83f6e832650ed4107b3e9f45011.jpg\" data-remote=\"true\"> <img decoding=\"async\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128130343-540fe83f6e832650ed4107b3e9f45011.jpg\" title=\" \"><\/a> <\/div>\n<div class=\"widget-content\"> L&rsquo;enseigne de literie et accessoires moyen\/haut de gamme Grand Litier, a tenu son congr\u00e8s \u00e0 Marseille et en a profit\u00e9 pour annoncer \u00e0 ses adh\u00e9rents son programme de d\u00e9veloppement dans les prochaines ann\u00e9es. Des objectifs ambitieux qui tiennent en 3 points :<br \/><strong>1- cr\u00e9er une v\u00e9ritable enseigne Grand Litier<br \/><\/strong>En effet, ce r\u00e9seau est compos\u00e9 d&rsquo;ind\u00e9pendants, tous sp\u00e9cialistes de la literie et disposant d&rsquo;une notori\u00e9t\u00e9 locale mais pas toujours sous l&rsquo;enseigne Grand Litier. Il est donc aujourd&rsquo;hui indispensable que tous les magasins aient une identit\u00e9 commune et reconnaissable pour\u00a0 pouvoir pr\u00e9tendre \u00e0 une dimension nationale. <br \/><strong>2 \u0096 atteindre les 100 points de vente \u00e0 court ou moyen terme<br \/><\/strong>Le r\u00e9seau compte aujourd&rsquo;hui 56 magasins et cible les 100 points de vente. La politique de l&rsquo;enseigne commune devrait permettre d&rsquo;attirer des adh\u00e9rents sous une banni\u00e8re plus identifiable qu&rsquo;elle n&rsquo;est aujourd&rsquo;hui. C&rsquo;est en tout cas le pari que se sont donn\u00e9s les responsables de l&rsquo;enseigne Grand Litier. <br \/><strong>3 \u0096 devenir le premier r\u00e9seau haut de gamme de literie en France <br \/><\/strong>Sur ce march\u00e9, ce r\u00e9seau se situe d\u00e9j\u00e0 en bonne place gr\u00e2ce \u00e0 ses adh\u00e9rents qui sont des professionnels et qui ont su d\u00e9velopper une client\u00e8le en qu\u00eate de produits \u00e0 forte valeur ajout\u00e9e. C&rsquo;est sur les hommes, leurs comp\u00e9tences et\u00a0leur bonne connaissance des produits, que comptent les dirigeants pour se hisser \u00e0 la premi\u00e8re place. Les nouveaux devront montrer qu&rsquo;ils sont \u00e0 la hauteur pour rentrer dans le r\u00e9seau Grand Litier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><strong>Sur un march\u00e9 porteur (l&rsquo;\u00e9quipement de la literie affiche une progression de 8,8% en 2008) avec<\/strong>\u00a0une population vieillissante qui cherche le confort et n&rsquo;h\u00e9site pas \u00e0 investir dans la literie, ce r\u00e9seau peut r\u00e9ussir si tous les ingr\u00e9dients sont r\u00e9unis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne de literie et accessoires moyen\/haut de gamme Grand Litier, a tenu son congr\u00e8s \u00e0 Marseille et en a profit\u00e9 pour annoncer \u00e0 ses adh\u00e9rents son programme de d\u00e9veloppement dans les prochaines ann\u00e9es. Des objectifs ambitieux qui tiennent en 3 points :1- cr\u00e9er une v\u00e9ritable enseigne Grand LitierEn effet, ce r\u00e9seau est compos\u00e9 d&rsquo;ind\u00e9pendants, tous [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":131500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1844],"class_list":["post-131499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GRAND LITIER: Les grands projets d&#039;expansion du r\u00e9seau de litiers ind\u00e9pendants<\/title>\n<meta name=\"description\" content=\"L&#039;enseigne de literie et accessoires moyen\/haut de gamme Grand Litier, a tenu son congr\u00e8s \u00e0 Marseille et en a profit\u00e9 pour annoncer \u00e0 ses adh\u00e9rents son programme de d\u00e9veloppement dans les prochaines ann\u00e9es. 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Des objectifs ambitieux qui tiennent en ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2008-10-04T02:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128130341-1a3b7c0522f49220e21812b47aa4c3fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u00e9phanie Brassart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phanie Brassart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.com\/#\/schema\/person\/9e1a70832910a9746cc4d392fd385d5d\"},\"headline\":\"Les grands projets d&rsquo;expansion du r\u00e9seau de litiers ind\u00e9pendants\",\"datePublished\":\"2008-10-04T02:00:00+00:00\",\"dateModified\":\"2008-10-04T02:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128130341-1a3b7c0522f49220e21812b47aa4c3fb.jpg\",\"keywords\":[\"Vie du r\u00e9seau, de la Franchise\"],\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants\",\"url\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants\",\"name\":\"Actualit\u00e9 - Actualit\u00e9 - GRAND LITIER: Les grands projets d'expansion du r\u00e9seau de litiers ind\u00e9pendants\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.com\/article\/les-grands-projets-dexpansion-du-reseau-de-litiers-independants#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128130341-1a3b7c0522f49220e21812b47aa4c3fb.jpg\",\"datePublished\":\"2008-10-04T02:00:00+00:00\",\"dateModified\":\"2008-10-04T02:00:00+00:00\",\"description\":\"L'enseigne de literie et accessoires moyen\/haut de gamme Grand Litier, a tenu son congr\u00e8s \u00e0 Marseille et en a profit\u00e9 pour annoncer \u00e0 ses adh\u00e9rents son programme de d\u00e9veloppement dans les prochaines ann\u00e9es. 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