{"id":131026,"date":"2008-11-22T01:00:00","date_gmt":"2008-11-22T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/hard-discounters-et-magasins-de-proximite-en-progression-un-signe-des-temps-3442"},"modified":"2019-10-17T09:27:30","modified_gmt":"2019-10-17T08:27:30","slug":"hard-discounters-et-magasins-de-proximite-en-progression-un-signe-des-temps-3442","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/hard-discounters-et-magasins-de-proximite-en-progression-un-signe-des-temps-3442","title":{"rendered":"Hard discounters et magasins de proximit\u00e9 en progression : Un signe des temps ?"},"content":{"rendered":"
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<\/a><\/div>\n
\nLes m\u00e9nages fran\u00e7ais doivent de plus en plus faire des choix pour les d\u00e9penses<\/strong> de la famille et les \u00e9tudes qui analysent les \u00e9volutions dans la distribution alimentaire en France montrent que les tendances amorc\u00e9es depuis d\u00e9j\u00e0 plusieurs ann\u00e9es se confirment : l’avance des hard discounters et des supermarch\u00e9s de proximit\u00e9 et\u00a0 la stagnation des hypers.<\/strong>\n<\/div>\n<\/div>\n<\/div>\n
\n

Les hard discounters profitent de la conjoncture \u00e9conomique<\/h2>\n

Avec leur image de pas cher, Les r\u00e9seaux de magasins hard discount avaient d\u00e9j\u00e0 pris possession des lieux depuis plusieurs ann\u00e9es<\/b> mais ne semblaient concerner qu’une partie de la population \u00e0 revenus modestes. Aujourd’hui pr\u00e8s de 70% des foyers fran\u00e7ais font leurs courses dans les magasins de hard discount. Ces derniers voient leurs parts de march\u00e9 faire encore un bond et atteindre pr\u00e8s de 14% au premier semestre 2008. Lidl, le leader incontest\u00e9 a su, en introduisant des grandes marques nationales dans ses lin\u00e9aires, attirer une autre client\u00e8le et devient une enseigne de proximit\u00e9 en agrandissant son parc de points de vente.<\/p>\n<\/div>\n

\n

Un regain des supermarch\u00e9s<\/h2>\n

Avec le co\u00fbt de l’\u00e9nergie, les m\u00e9nages optimisent leur d\u00e9placement et trouvent maintenant dans cette formule de distribution une offre suffisamment large pour ne pas faire des kilom\u00e8tres pour aller faire ses courses au quotidien. Des enseignes comme Intermarch\u00e9<\/a>, Casino<\/a> ou syst\u00e8me U sont maintenant des acteurs du march\u00e9 de la distribution alimentaire de proximit\u00e9 suffisamment attractifs pour faire un peu d’ombre aux grands, c’est-\u00e0-dire aux\u00a0 hypers.<\/p>\n<\/div>\n

\n

Le trio de t\u00eate des hypermarch\u00e9s<\/h2>\n

Carrefour et Leclerc se partagent les premi\u00e8res places\u00a0 – Leclerc N\u00b0 1 avec une campagne de publicit\u00e9 ax\u00e9e sur les prix et le fameux ticket Leclerc draine une client\u00e8le qui cherche avant tout\u00a0\u00a0la bonne affaire \u00a0et Carrefour en N\u00b0 2 a vec ses clients fid\u00e8les mais pour qui la\u00a0notion prix est beaucoup moins ancr\u00e9e malgr\u00e9 des investissements publicitaires importants.
\nLe troisi\u00e8me est Intermarch\u00e9 qui a su garder ses fid\u00e8les accros aux promotions<\/b> mais qui doit encore faire des efforts sur l’attractivit\u00e9 de ses assortiments.
\nM\u00eame si l’image des hypermarch\u00e9s reste forte : large gamme, prix, nouveaut\u00e9s, etc.. la conjoncture \u00e9conomique oblige les m\u00e9nages fran\u00e7ais \u00e0 faire des choix et cela passe par l’\u00e9volution de leurs habitudes : plus pr\u00e8s, moins cher avec moins de tentations peut \u00eatre ?<\/p>\n<\/div>\n

Liste de bonnes id\u00e9es pour ouvrir un\u00a0supermarch\u00e9 de proximit\u00e9 en franchise<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les m\u00e9nages fran\u00e7ais doivent de plus en plus faire des choix pour les d\u00e9penses de la famille et les \u00e9tudes qui analysent les \u00e9volutions dans la distribution alimentaire en France montrent que les tendances amorc\u00e9es depuis d\u00e9j\u00e0 plusieurs ann\u00e9es se confirment : l’avance des hard discounters et des supermarch\u00e9s de proximit\u00e9 et\u00a0 la stagnation des […]<\/p>\n","protected":false},"author":51,"featured_media":101865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-131026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nHard 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